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(http://www.trimaxsolutions.com/Portals/TrimaxSolutions/Trimax%20PDF%20Newsletters/Trimax-Solutions-Article-Are-your-Adwords-setup-to-achieve-the-best-possible-quality-score.pdf) - Everyday millions of users conduct searches for products and services on Google. Some of these users will be searching for exactly what you are selling, the question is…can they find you amongst the competition? In order to be discoverable by users on search engine results pages (SERPs), you need to rank highly. Having in place Google Adwords is strongly advisable for businesses to achieve high ranking to direct traffic to your website in the form of engaged users who are actively ready to buy. By targeting your ads through Google Adwords you can potentially make more connections with potential customers.