IN SEARCH of BRANDING :WHY, HOW & WHAT Muhammad Trieha 3 Desember 2011
Muhammad TriehaGlobal Garda Media DirectorBrand Strategist0815 7320 4171trieha@gmail.com@triehaPIN BB : 21DDD313Ym : muham...
Mengapa Ini Penting?
Waktu kita terbatasKita harus mampu meninggalkan karya terbaikbahkan menyejarah melampaui usia hidup kita
Kita ingin lebih MENDUNIA
It’s Time to Discover
BRAND : WHY & WHAT
WHY is BRAND?
http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
JADIBRAND ITU….
A BRAND IS NOT…A TRADE MARK(These are legal properties)A MISSION STATEMENT(This is a reminder)A LOGO OR SLOGAN(These are y...
A BRAND IS…POINT OF VIEWBranding is a strategic point of view, not a select set of marketing activitiesCUSTOMER VALUEBrand...
WHYWHAT       HOW
PRODUCT VS BRAND
http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
BRANDING IS A PROCESS
http://www.slideshare.net/paulsjr/brand-touchpoints
BRANDING GOAL   ADVOCACY
TANTANGANNYA ADALAH…
BAGAIMANA            MEMENANGKAN              PERSEPSI             CUSTOMER?http://www.slideshare.net/imootee/60-minute-br...
DON’T WORRY BE HAPPY,PELUANG SELALU TERBUKA
CARANYA!
MARI BELAJAR DARI 2 PRIBADI AGUNGDALAM SEJARAH
MUHAMMAD SAW       AL AMIIN                YANG TERPERCAYAABU BAKAR RA.      ASH SHIDDIQ         YANG SELALU MEMPERCAYAI  ...
Brand yang hebat selalu dibangun di atas           integritas yang kuat.  Bentuk integritas adalah sikap jujur &   selalu ...
Ketika kita sudah yakin usaha kita baik dan benar, tugas berikutnya adalah  MENGKOMUNIKASIKAN sehingga     ORANG AKAN MEMB...
MARKETING                         DAKWAH    BAHASA LAIN KOMUNIKASIPENAWARAN                   SOSIALISASI
MARKETING                                 3.0            MARKETING               2.0MARKETING   1.0                       ...
INTI MARKETING                          Brand Integrity      Positioning                            Diferentiation       B...
Unique Product/Program     Flexible Price     Everywhere Place     Heartful & Powerful Promotion     Skillful People     S...
MELALUI MEDIA APA?Old Media            New Media             etc.– TV                 – Internet– Radio              – Vir...
BENTUKNYA APA?IKLAN              PROMOTION TOOLS    ONLINE INTERACTIONMEDIA EXPOSE       PENERBITAN MEDIA   OFFICE/SHOP DI...
Google is Your Best Marketer,mulailah branding Anda (minimal) secara online
SELAMAT MENCOBA
Let’s Start
Terima Kasih
we talk ideas
Jl. Soekarno-Hatta 550 Bandung-Indonesia Telp. (022) 756 4026 Fax (022) 7530 761           www.GGMideas.com
In search of branding ; why, how & what
In search of branding ; why, how & what
In search of branding ; why, how & what
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In search of branding ; why, how & what

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branding is not (merely) logoing, it's about character building

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In search of branding ; why, how & what

  1. 1. IN SEARCH of BRANDING :WHY, HOW & WHAT Muhammad Trieha 3 Desember 2011
  2. 2. Muhammad TriehaGlobal Garda Media DirectorBrand Strategist0815 7320 4171trieha@gmail.com@triehaPIN BB : 21DDD313Ym : muhammadtriehawww.GGMideas.com
  3. 3. Mengapa Ini Penting?
  4. 4. Waktu kita terbatasKita harus mampu meninggalkan karya terbaikbahkan menyejarah melampaui usia hidup kita
  5. 5. Kita ingin lebih MENDUNIA
  6. 6. It’s Time to Discover
  7. 7. BRAND : WHY & WHAT
  8. 8. WHY is BRAND?
  9. 9. http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
  10. 10. JADIBRAND ITU….
  11. 11. A BRAND IS NOT…A TRADE MARK(These are legal properties)A MISSION STATEMENT(This is a reminder)A LOGO OR SLOGAN(These are your signatures)A PRODUCT OR SERVICE(These are just the tangibles)ADVERTISING(They deliver your messages) http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
  12. 12. A BRAND IS…POINT OF VIEWBranding is a strategic point of view, not a select set of marketing activitiesCUSTOMER VALUEBranding is central to creating customer value, not just sound bites and imagesCOMPETITIVE ADVANTAGEBranding is a key tools for creating and sustaining competitive advantageENGINEEREDBrand strategies must be “engineered” into the strategic planning processALIVEBrand get their identity from meanings. Products and services are the blood ofbrand.Your organizational culture and standards for action are the heartbeat.LOGIC AND EMOTIONBranding is part science and part art http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
  13. 13. WHYWHAT HOW
  14. 14. PRODUCT VS BRAND
  15. 15. http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
  16. 16. BRANDING IS A PROCESS
  17. 17. http://www.slideshare.net/paulsjr/brand-touchpoints
  18. 18. BRANDING GOAL ADVOCACY
  19. 19. TANTANGANNYA ADALAH…
  20. 20. BAGAIMANA MEMENANGKAN PERSEPSI CUSTOMER?http://www.slideshare.net/imootee/60-minute-brand-strategist-limited-edition
  21. 21. DON’T WORRY BE HAPPY,PELUANG SELALU TERBUKA
  22. 22. CARANYA!
  23. 23. MARI BELAJAR DARI 2 PRIBADI AGUNGDALAM SEJARAH
  24. 24. MUHAMMAD SAW AL AMIIN YANG TERPERCAYAABU BAKAR RA. ASH SHIDDIQ YANG SELALU MEMPERCAYAI & MEMBELA
  25. 25. Brand yang hebat selalu dibangun di atas integritas yang kuat. Bentuk integritas adalah sikap jujur & selalu berorientasi pada pelanggan TRUSTED BRAND (Al Amiin)
  26. 26. Ketika kita sudah yakin usaha kita baik dan benar, tugas berikutnya adalah MENGKOMUNIKASIKAN sehingga ORANG AKAN MEMBERIKAN KEPERCAYAANTRUSTING CUSTOMER (Ash Shiddiq)
  27. 27. MARKETING DAKWAH BAHASA LAIN KOMUNIKASIPENAWARAN SOSIALISASI
  28. 28. MARKETING 3.0 MARKETING 2.0MARKETING 1.0 SUMBER : MARKPLUS INSTITUE OF MARKETING (MIM)
  29. 29. INTI MARKETING Brand Integrity Positioning Diferentiation Being Strategy Core Tactic Brand Value IndicatorBERKARAKTER UNGGUL, BERNILAI BEDA, TERKOMUNIKASIKAN BAIK
  30. 30. Unique Product/Program Flexible Price Everywhere Place Heartful & Powerful Promotion Skillful People Simple Process Physical EvidenceIt’s YOU
  31. 31. MELALUI MEDIA APA?Old Media New Media etc.– TV – Internet– Radio – Viral Marketing– Print News Paper – Product Placement – Banner – Online Video
  32. 32. BENTUKNYA APA?IKLAN PROMOTION TOOLS ONLINE INTERACTIONMEDIA EXPOSE PENERBITAN MEDIA OFFICE/SHOP DISPLAYPUBLIC RELATIONS TESTIMONI PENGEMASAN PRODUKEVENT COMPANY VISIT KEMITRAAN SEMINAR/SHOW CUSTOMER EXPERIENCE
  33. 33. Google is Your Best Marketer,mulailah branding Anda (minimal) secara online
  34. 34. SELAMAT MENCOBA
  35. 35. Let’s Start
  36. 36. Terima Kasih
  37. 37. we talk ideas
  38. 38. Jl. Soekarno-Hatta 550 Bandung-Indonesia Telp. (022) 756 4026 Fax (022) 7530 761 www.GGMideas.com

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