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Quantitate Quistionnair

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Quantitate Quistionnair

  1. 1. DRAFT QUESTIONNARE <br />We, the students of Ravenshaw Management Centre, are conducting a Marketing Research on the LUX soap for the study purpose only.<br />OBJECTIVE<br />To study the brand image of LUX.<br />IDENTIFICATION OF CUSTOMER<br />1-Name:<br />2- Gender: M F<br />3- DOB:<br />4- Age Group: <br /><ul><li>15-2020-2525-3030-3535-4040-4545-5050 & Above</li></ul> 5- Educational Qualification:<br />Under Metric<br />Metric<br />Higher Secondary(+2)<br />Graduation<br />Post graduation<br />Other<br />6-Occupation:<br /> 7-Family Annual Income:<br /><ul><li>Below 1 lakh
  2. 2. 1 to 3 lakh
  3. 3. 3 to 5 lakh
  4. 4. 5 to 10 lakh
  5. 5. Above 10 lakh</li></ul>8- Family Members:<br /><ul><li>Below 5
  6. 6. 5 to 7
  7. 7. 7 to 10
  8. 8. 10 & Above</li></ul>*******<br />Questionnaire To Customer about product<br /><ul><li>What are the brands of soap, you are aware of ? </li></ul>PRODUCTSTOMSPONTANEOUSAIDEDLUXDETTOLCINTHOLLIRILPEARSMARGOSANTOORNIRMASAVLONWILD STONEPARKAVENUEMYSORE SANDAL <br /><ul><li>Usage</li></ul>PRODUCTSCURRENT USEPREVIOUS USE EVER USECONSIDERLUXDETTOLCINTHOLLIRILPEARSMARGOSANTOORNIRMASAVLONWILD STONEPARKAVENUEMYSORE SANDAL <br /><ul><li> Have you ever used LUX ? Y / N
  9. 9. If LUX is in current use, then of which category ?
  10. 10. How many times you are using the LUX in a day ?
  11. 11. Once
  12. 12. Twice
  13. 13. More than two times
  14. 14. Do all the members of your family use the same brand of soap ? Y /N
  15. 15. If No, what are the other brands ? ......................................................( Mention )
  16. 16. What is the frequency of purchase ?
  17. 17. WeeklyBimonthlyMonthlyQuarterlySemi-annuallyMore …………………..
  18. 18. Generally which one you prefer w.r.to weight ?
  19. 19. 50gm75gm100gm135gm150gmOther………………
  20. 20. From which sources you get the information about your soap ?
  21. 21. AdvertisementRelative’s or Friend’s ReferenceShopkeeper’s ReferenceOther……………………………………</li></ul> ********<br /><ul><li>What are the factors you take into consideration before buying a soap?
  22. 22. PriceValue for moneyBrand valueCelebrity EndorsementRelative ReferenceDiscountSpecial offerEasy AvailabilityFoam IngredientsNo Side EffectFragranceColourPackagingSkin careflavourDurabilityEffects on Germs
  23. 23. LUX-LXDETTOL-DLCINTHOL-CNLIRIL-LR PEARS-PR MARGO-MR SANTOOR -SRNIRMA-NRSAVLON-SLWILD STONE-WSPARKAVENUE-PKMYSORE SANDAL-MS
  24. 24. Do you consider any other Factors ? Y / N
  25. 25. If yes, please mention ……………………………………………………
  26. 26.
  27. 27. ***********************
  28. 28. Which are the brands you prefer on overall basis ? ( )
  29. 29. Which brand do you think has the best range of prices? ( )
  30. 30. Which brand gives good value for money ? ( )
  31. 31. Which soap has the best brand value? ( )
  32. 32. Which are the brands do you like on celebrity endorsement point of view? ( )
  33. 33. Which brand is more recommended by relative mostly? ( )
  34. 34. Which brand offer good discount time to time? ( )
  35. 35. Based on special offer, which brand attracts you more? ( )
  36. 36. Which brand is available in maximum store? ( )
  37. 37. Which brand do you think has zero side effects? ( )
  38. 38. Which brand you prefer on fragrance? ( )
  39. 39. Which brand do you think comes up with variety of colours time to time? ( )
  40. 40. Which brand flavours do you like most? ( )
  41. 41. Packaging –wise; which brands attract you more? ( )
  42. 42. Which brand has a greater effect on germ? ( )
  43. 43. Which brand do you think better suits your skin type ? ( )
  44. 44. Which brand you think having herbal ingredients ?( )
  45. 45. Which brand is being preferred by all age groups ? ( )
  46. 46. Which is the most trustworthy brand ? ( )
  47. 47. Are you satisfied with your soap ? Y / N
  48. 48. If No, what do you expect more from your product? ……………………………………………
  49. 49. Do you have any plan to switch over ? Y / N
  50. 50. If yes, to which brand ? ……………………..
  51. 51. *********
  52. 52. Does your soap affect
  53. 53. body-odour Y / N
  54. 54. FreshnessY / N
  55. 55. Feel good factor Y / N
  56. 56. Hygiene Y/N
  57. 57. Do you feel it’s effectiveness remains throughout the day ? Y / N
  58. 58. Do you feel more active after bath ? Y / N
  59. 59. *********
  60. 60. Based on your experience rank the following soap w.r.to corresponding attributes.
  61. 61.
  62. 62. 5.VERY GOOD 4.GOOD 3.AVERAGE 2.LOW 1.VERY LOW
  63. 63. ATTRIBUTESLXDLCNLRPRMRSRNRSLWSPKMSVALUE FOR MONEYBRAND VALUEFLAVOURPACKAGINGGOOD EFFECT ON GERMSMOISTURIZING EFFECTAYURVEDIC INGRADIENTSFOAM CELEBRITY ENDORSEMENTPRICESKINCAREHYGIENEAVAILABILITY

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