Business communication 4

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Business communication 4

  1. 1. BUSINESS COMMUNICATION LECTURE 4 COMMUNICATING IN WORLD OF DIVERSITY
  2. 2. Understanding How Culture Affects Communication EVERY COUNTRY HAS A ‘UNIQUE CULTURE’ OR ‘COMMON HERITAGE’, JOINT EXPERIENCE, AND SHARED LEARNING THAT PRODUCE ITS CULTURE.
  3. 3. A. Comparing Key Culture Values  Focus on four dimensions to help you better understand some of the values that shape your actions and judgements of other.  These Four Dimension are : Individualism Formality Communication Style Time Orientation
  4. 4. I. Individualism  While North Americans Value individualism and personal responsibility, other cultures emphasize group and team-oriented values. II. Formality  While North Americans Value informality and directness, othter cultures may values and indirectness III. Communication Style  North Americans tend to be direct and to understand word literally.
  5. 5. I. Time Orientation  North Americans correlate time with productivity, effieciency and money. B. Controlling Ethnocentrism & Stereotyping I. Ethnocentrism  The belief in the superiority of one’s own culture is known as Ethnocentrism.
  6. 6. This natural attitude is found in all cultures.  Ethnocentrism causes us to judge other by our own values. I. Stereotypes  Is an oversimplified behavioral pattern applied to entire groups.  A generaliazation that is based on limited understanding of few characteristics.
  7. 7.  For Examples :  The Swiss are hardworking , efficient and neat. German are formal,reserved and blunt. Americans are loud, friendly and impatient.Canadians are polite, trusting and tolerant. Asian are graciuos, humble and instructable. II. Tolerance  Developing intercultural tolerance means practicing empathy, being nonjudgemental, and being patient.
  8. 8. One of the best way to develop tolerance is by practicing empathy. This means trying to see the world through another eyes. It means being nonjudgement, recognizing thing as they are rather than as they ‘ should be’.
  9. 9. METHODS FOR IMPROVING CROSS- CULTURE COMMUNICATION. A. Tips for Minimizing Oral Communication Among Cross-Cultural Audiences.  Use Simple English Speak Slowly and enuciate clearly  Encourage accurate feedback Check frequently for comprehension Observe eye messages Accept Blame Listen without interrupting
  10. 10. Remember to smile Follow up in writting B. TIPS FOR MINIMIZING WRITTEN MISCOMMUNICATION AMONG CROSS- CULTURAL AUDIENCES.  Adopt local styles  Consider hiring a translator  Use short sentences and short paragraphs  Avoid ambiguous wording  Cite Numbers carefully

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