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Business communication 1


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Business communication 1

  1. 1. BUSINESS COMMUNICATION CCOM101 LECTURE 1:Understanding Business Communication Lecturer : Ms. Glynnis
  2. 2. “Trends in the new world of work emphasize the importance of communication skills.” “ Today’s employees must contribute to improving productivity and profitability.” “ Increasing global competition and revolutionary technologies demand cultural and communication skills.’
  3. 3. What is communication? Definition : The transmission of information and meaning from 1 individual or group to another. Central objective : the transmission of meaning.
  4. 4. THE IMPORTANCE OF EXCELLENT COMMUNICATION SKILLS: 1. Flattened management hierarchies. 2. More participatory management. 3. Increased emphasis on self-directed work and project teams. 4. Heightened global competitions. 5. Innovative communication technologies 6. New work environments 7. Focus on information and knowledge as corporate assets.
  5. 5. EXAMINING THE COMMUNICATION PROCESS The communication process has 5 steps : 1. Sender has an idea  The form of the idea maybe influenced by:  sender’s mood  frame of refference  background  culture  physical makeup  the context of information. 2. Sender encodes the idea in a message  encoding means converting the idea into words or gestures that will comvey meaning
  6. 6. 3. Message travels over a channel  the medium over which message is transmitted is channel  Message sent by :  computer Telephone Letter Memorandum  May also sent by means of :  reports Announcement Picture Spoken words Fax  Anything that disrupts the transmission of a message is called NOISE.  any disruption will causes errors and such errors damage the credibility of the sender.
  7. 7. 4. Receiver decodes message  the for whom the message is intended is the receiver  Translating the message from its symbol form into meaning involves decoding.  Success further limited because barriers and noise may disrupts the process. 5. Feedbacks travel to sender  The verbal and non verbal responses of the receiver create feedback