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Triblio Presents: Seven Content Hub Case Studies


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Content Hub is the idea of centralizing all of your content into a one-stop shop for visitors. A hub can be implemented into marketing campaigns that combine lead generation with lead nurturing and gain optimal value from your investment in content development. These Content Hub case studies are proof that a content hub can drive traffic, increase leads, increase brand awareness, increase engagement and lots more. Read this blog post for more information about content hubs:

Published in: Marketing
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Triblio Presents: Seven Content Hub Case Studies

  1. 1. 7 Content Hub Case Studies
  2. 2. What’s a Content Hub? A Content Hub is the idea of centralizing content into a one-stop shop for web site visitors. A Content Hub can host branded content, curated content, social media content, user generated content, videos, documents and even lead forms. A Content Hub allows a brand to tie together disparate content into a more cohesive presentation with more context, control and analytics. A Content Hub is often implemented into marketing campaigns that combines lead generation with lead nurturing to gain optimal value from branded content.
  3. 3. Monetate Case Study Monetate is an email platform that delivers better customer experiences through testing, email optimization and in-the-moment personalization. Monetate replaced their traditional landing pages with Content Hubs and increased lead conversions by 250% Source
  4. 4. Hardin Memorial Health Case Study In anticipation of the need for consumers to understand the impact and timing of the Affordable Care Act, Hardin Memorial Health launched a content hub that established them as a primary source of healthcare reform information. The Hardin Memorial Health Content Hub received 275K unique visitors in the first 6 months and 52% visited the site 2+ times Source
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  6. 6. Insight Case Study Insight is an IT company that offers a variety of technical resources and services Insight increased page views by 473% Source
  7. 7. BCBG Case Study BCBGMAXAZRIA is the premier lifestyle collection celebrating 25 years of dressing dynamic women. BCBG website saw a 40% increase in traffic to their social hub & spent 53% more time on the website than average. Source
  8. 8. EssenceFest Case Study The Essence Music Festival in New Orleans has been celebrating African- American culture, music, education, and empowerment since the first festival in 1995. A User Generated Social Hub aggregated nearly 80,000 social posts, a 26% increase from the previous year. Source
  9. 9. Pepsi Pulse Case Study Pepsi launched a content hub experience on their home page The hub features branded, localized & crowd sourced content. The Pepsi Pulse Content Hub drew 87% more unique visitors than the month before with a 2700% increase in social referrals. Source
  10. 10. BCBS Alabama Case Study Blue Cross and Blue Shield of Alabama offers health insurance, including medical, dental and prescription drug coverage to individuals, families and employees. Since launching the Blue Cross Blue Shield Alabama Content Hub monthly page views have increased by 287% and unique visitors have increased by 1776%. Source
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  12. 12. Contact Jeff Zelaya Senior Account Manager 305.766.2631