Effective sale promotion
in cement industry in
A PRESENTATION BY
M.B.A.- 3rd sem
• Define the problem and research objective
• Prepare the sample plan
• Data collection
• Data analysis
• Findings and recommendation
OBJECTIVE OF THE STUDY
The first objective was
carried out the market
survey for knowing
prevailing the effective
sale promotion activities
undertaken by UltraTech
and other competitors in
. The second objective of
project was to study
the effect of sale
promotion on sale.
T.V. Advt. Play a vital role in increase sale.
Sale promotion activities directly effected sale.
UltraTech Company very active in sale promotion
activities in Patiala region.
Most of the respondents are selling UltraTech.
All companies are providing Mktg helps for their
dealers & retailers
From dealers & retailers analysis it can be concluded that the
Sale promotion activities are excellent of the UltraTech
Company. Respondent’s rate sale promotional activities are
good. They says that T.V. Advt. is best as compare to other
companies. They give the first rank to T.V. Advt. in the sale
promotion activities according to their effectiveness. They give
the first rank also to UltraTech Company in the sale promotion
activities in the Patiala region.
They want some extra schemes and benefits from the company
so they can further increase their business.
Following are the some suggestions for the company
on the basis of this research -
Increase the Tech. Helps.
Regularly maintain the POP.
Simple T.V. Advt. that’s people easily understand.
Company should provide attractive schemes to the
dealers & retailers, to motivate them.
There should be more attractive schemes for end user
customers of the company.