20121210 Upact Touch Peace Seminar

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20121210 Upact Touch Peace Seminar

  1. 1. Co-creation Kick-offOr, how online can facilitate active global citizenship. Matthijs Roumen from Tribewise for Upact “Touch Peace” seminar, 11 december 2012
  2. 2. I’ve got only 20 minutes.Let’s keep the theory short and learn from awesome inspiring cases.
  3. 3. Technology introduced 50 years ago ...
  4. 4. Technology introduced 15 years ago ...
  5. 5. Technology is changing the way we communicate
  6. 6. especially for the kids these days ...grow up with new devices use it whenever they like
  7. 7. The advantage of organizations that are good at heart* (*e.g. peaceful organizations, charities and movements that act for a cause)
  8. 8. So how can we make these hard-to-reach youngsters talk? And make them spread a message, if they can Facebook, Whatsapp, Tumblr or play videogames instead.
  9. 9. Building blocks for successful campaigningBring it close, make it personal Use existing mechanisms The power of networks Let’s look at 9 inspiring cases.
  10. 10. Bring it close, make it personal Timeline History LessonsUse familiar layouts to deliver a message, easy to understand.
  11. 11. Bring it close, make it personal Street View SudanCombine the knowledge of platform understanding with an impactful message.
  12. 12. Bring it close, make it personal Upact -Timeline MomentCombine the knowledge of platform understanding with an impactful message.
  13. 13. Building blocks for successful campaigningBring it close, make it personal Use existing mechanisms The power of networks
  14. 14. Use existing mechanisms Unicef - Birthdays for SahelUse a predefined moment to start giving your voice. No more time for excuses.
  15. 15. Use existing mechanisms Heineken Facebook content Use engaging content to spread a commercial message. Announcing wintertimeCelebrating the birthday of the SMS Wishing you a happy Halloween
  16. 16. Use existing mechanismsWater is life - #FirstWorldProblems Speak the language of the target audience (by hijacking a hashtag).
  17. 17. Building blocks for successful campaigningBring it close, make it personal Use existing mechanisms The power of networks
  18. 18. the power of networksWageningen University Student Street View Use the network of your ambassadors to get a message across.
  19. 19. the power of networksWakker Dier Facebook campaign Use the network of ambassadors to deliver the message. forcing Albert Heijn to stop using the “Plofkip”
  20. 20. the power of networks1% Club Tik je vrienden RijkAsk your network for permission to use their social accounts. Sharing is the new currency, show your sympathy and share the messages of 1% club.
  21. 21. What did we learn today? Bring it close, make it personal Use existing mechanisms think networksUse familiar layouts to deliver a message, easy to understand. Use engaging content to spread a commercial message.Combine the knowledge of platform understanding with an impactful message. Use the network of ambassadors to deliver the message.Use a predefined moment to start giving your voice. No more time for excuses. Use the network of your ambassadors to get a message across.Speak the language of the target audience (by hijacking a hashtag). Ask your network for permission to use their social accounts. Need more inspiration? Stay up to date at www.frank-ly.nl or www.osocio.org.
  22. 22. Thank you!Let’s chat on during the expert sessions. Contact me @mroumen or mroumen@tribewise.nl

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