There are 3 Ground Rules     Disagree     Interrupt     Share
What’s all the buzz about? 3   Oct 27, 2011
4   Feb 3, 2011
But how does it compareto other methods?
Questions to Ask By Channel:• What is the quality of our candidates?• What is the total cost to hire?• What is the average...
Next: A Sneak Preview!
1 in 11 visitors applied. But…• 1 in 7 social media visitors applied• 100% of social media visitors included  social media...
Are you sold? :)
Why does this work?People’s social graph is them telling theworld who & what influences their decisions.
Techniques we Followed   Re-Tweeting   Facebook Sharing   Blogging   LinkedIn   Knowledge Networks   Foursquare
Twitter1.         8am or 4pm for max re-tweeting12.         Coordinate re-tweeting3.         Use the phrase “Please ReTwee...
Facebook• Share on company walls & groups• Recruiting videos (4x more shareable)• Company photos
Foursquare• Tips at other locations• Tips and photos about work environment• Find out where candidates frequent
Knowledge Networks• Build employee’s profiles & reputation• Find people involved in subject matter• E.g. Quora.com, Linked...
Closing thoughts…
It has never been easier to findand recruit the best people.
It has never been easier to findand recruit the best people.
Questions/Comments?Feel free to ask now or later  joseph@tribehr.com LinkedIn: http://www.linkedin.com/in/josephfung Twitt...
The Hidden Numbers Behind Social Media Recruiting
The Hidden Numbers Behind Social Media Recruiting
The Hidden Numbers Behind Social Media Recruiting
The Hidden Numbers Behind Social Media Recruiting
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The Hidden Numbers Behind Social Media Recruiting

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This presentation was delivered to the Grand River chapter of the HRPAO and discusses how to leverage social media technology to recruit. We walk through a solid answer to the question of "why use social media", and thenfocuses on recruiting numbers and metrics as well as a bit on the tactics one can follow.

Published in: Business, Technology
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The Hidden Numbers Behind Social Media Recruiting

  1. 1. There are 3 Ground Rules  Disagree  Interrupt  Share
  2. 2. What’s all the buzz about? 3 Oct 27, 2011
  3. 3. 4 Feb 3, 2011
  4. 4. But how does it compareto other methods?
  5. 5. Questions to Ask By Channel:• What is the quality of our candidates?• What is the total cost to hire?• What is the average time to hire?
  6. 6. Next: A Sneak Preview!
  7. 7. 1 in 11 visitors applied. But…• 1 in 7 social media visitors applied• 100% of social media visitors included social media profiles in their applications• 3 of 3 recent hires via social networks• Hired applicants applied < 7 days
  8. 8. Are you sold? :)
  9. 9. Why does this work?People’s social graph is them telling theworld who & what influences their decisions.
  10. 10. Techniques we Followed Re-Tweeting Facebook Sharing Blogging LinkedIn Knowledge Networks Foursquare
  11. 11. Twitter1. 8am or 4pm for max re-tweeting12. Coordinate re-tweeting3. Use the phrase “Please ReTweet” 24. Include the link to your ad5. Use hashtags1 Use http://crowdbooster.com/ to find this out for your own twitter account2 http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
  12. 12. Facebook• Share on company walls & groups• Recruiting videos (4x more shareable)• Company photos
  13. 13. Foursquare• Tips at other locations• Tips and photos about work environment• Find out where candidates frequent
  14. 14. Knowledge Networks• Build employee’s profiles & reputation• Find people involved in subject matter• E.g. Quora.com, LinkedIn Answers, news.ycombinator.com
  15. 15. Closing thoughts…
  16. 16. It has never been easier to findand recruit the best people.
  17. 17. It has never been easier to findand recruit the best people.
  18. 18. Questions/Comments?Feel free to ask now or later joseph@tribehr.com LinkedIn: http://www.linkedin.com/in/josephfung Twitter: http://www.twitter.com/josephfung

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