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© www.tribalimpact.com
Closing The Gap….
Between Employee Brand & Business Brand
@sarahgoodall
© www.tribalimpact.com
Brand
© www.tribalimpact.com
Company
Brand
Employer
Brand
Employee Brand
© www.tribalimpact.com
57%#socialhr
57% of workers
now consider
‘social business’ to
be important when
choosing an
employe...
© www.tribalimpact.com
45%#socialselling
Leading social
sellers create 45%
more opportunities
and are 51% more
likely to a...
© www.tribalimpact.com
7x#socialmarketing
Leads developed
through employee
social advocacy
convert 7x more
frequently than...
© www.tribalimpact.com
39%#socialcomms
39% of employees
have already
shared positive
comments online
about their
employer
...
© www.tribalimpact.com
Employee Advocacy “Dream Team”
HRCommsMktgSales
© www.tribalimpact.com
© www.tribalimpact.com
Lessons Learned
© www.tribalimpact.com
© www.tribalimpact.com
Close The Investment Gap
Build Your Case.
Find Your Sponsor.
2M
22M
Brand Reach
Employee Reach
© www.tribalimpact.com
Close The Skills Gap
Inspire Confidence.
Create A Training Program.
© www.tribalimpact.com
Close The Content Gap
Be Relevant.
Be Timely.
Be Valuable.
© www.tribalimpact.com
Close The Communications Gap
Simplify Sharing. Use Tools.
© www.tribalimpact.com
Close The Measurement Gap
Monitor Impact.
Reward Appropriately.
© www.tribalimpact.com
Table Task
© www.tribalimpact.com
Discuss & Map Your Employee Cards To
The Social Media Maturity Model Below
© www.tribalimpact.com
© www.tribalimpact.com
Finally…
WORKBOOK DOWNLOAD at… www.tribalimpact.com/cipr
sarah@tribalimpact.com
www.tribalimpact.co...
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Closing The Gap Between Company Brand & Employee Brand Using Social Media

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Corporate brands, product brands and employer brands. Companies are great a managing brands but what about the unsung hero that delivers the brand experience - the employee brand? Time to close the gap and create a more authentic brand for business.

Published in: Social Media
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Closing The Gap Between Company Brand & Employee Brand Using Social Media

  1. 1. © www.tribalimpact.com Closing The Gap…. Between Employee Brand & Business Brand @sarahgoodall
  2. 2. © www.tribalimpact.com Brand
  3. 3. © www.tribalimpact.com Company Brand Employer Brand Employee Brand
  4. 4. © www.tribalimpact.com 57%#socialhr 57% of workers now consider ‘social business’ to be important when choosing an employer (Source: MIT Sloan)
  5. 5. © www.tribalimpact.com 45%#socialselling Leading social sellers create 45% more opportunities and are 51% more likely to achieve quota (Source: LinkedIn)
  6. 6. © www.tribalimpact.com 7x#socialmarketing Leads developed through employee social advocacy convert 7x more frequently than other leads (Source: IBM)
  7. 7. © www.tribalimpact.com 39%#socialcomms 39% of employees have already shared positive comments online about their employer (Source: Weber Shandwick)
  8. 8. © www.tribalimpact.com Employee Advocacy “Dream Team” HRCommsMktgSales
  9. 9. © www.tribalimpact.com
  10. 10. © www.tribalimpact.com Lessons Learned
  11. 11. © www.tribalimpact.com
  12. 12. © www.tribalimpact.com Close The Investment Gap Build Your Case. Find Your Sponsor. 2M 22M Brand Reach Employee Reach
  13. 13. © www.tribalimpact.com Close The Skills Gap Inspire Confidence. Create A Training Program.
  14. 14. © www.tribalimpact.com Close The Content Gap Be Relevant. Be Timely. Be Valuable.
  15. 15. © www.tribalimpact.com Close The Communications Gap Simplify Sharing. Use Tools.
  16. 16. © www.tribalimpact.com Close The Measurement Gap Monitor Impact. Reward Appropriately.
  17. 17. © www.tribalimpact.com Table Task
  18. 18. © www.tribalimpact.com Discuss & Map Your Employee Cards To The Social Media Maturity Model Below
  19. 19. © www.tribalimpact.com
  20. 20. © www.tribalimpact.com Finally… WORKBOOK DOWNLOAD at… www.tribalimpact.com/cipr sarah@tribalimpact.com www.tribalimpact.com @tribalimpact

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