Phoenix Local SEO expert, Trevor Weitzel, presents best practices for optimizing your business' website to dominate in local search results.

1. Website Optimization
Basics for Local Search Dominance
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

2. What Is SEO?
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

3. “SEO is the process of making websites technically sound
and contextually relevant for both the user AND the search
engine in order to improve rankings, drive traffic and
increase awareness in the search engines.”
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

4. Your Website is Key
to Your Rankings
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

5. Survey Says...
Overall Ranking Factors
From Moz.com
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

6. On-Site Best Practices
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

7. #1
Have a decent amount of
content on your homepage
Homepage holds all the link
equity
Has best chance of ranking
Target the most important
keywords
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

8. Don’t Do This… (No Text)
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

9. Do This...
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com
● Solid word count
● Keyword rich
● Location specific
● Services broken out
● Scannable

10. #2
Don’t use bulleted lists
One mention of a term isn’t going to
make you rank
You can’t rank for content that isn’t
thereHave a webpage for every
service and location
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

11. Bad
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com
● No individual
service pages,
just bullets
● Can’t rank
mentioning a
term once

12. Good
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

13. #3 Don’t stop with the homepage
Consider breaking down services
into sub-services
Cast a wider net
Have plenty of quality
content throughout the site
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

14. Quality Content
Go into detail
Provide the best
and most
thorough page
possible
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

15. #4
DO THIS
domain.com/about-us/
domain.com/wedding-photography/
NOT THIS
domain.com/the-best-photography-studio-in-phoenix
(this is spammy)
domain.com/index.php/11298774?=gclidtest (not
keyword rich)
URL’s
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

16. #5
Title Tags
The 2nd most important ranking
factor in SEO next to the content on
the page
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

17. Title Tags
You edit these in the HTML code
Google uses to identify the topic of a page
Not visible on the page but they appear in the search results
When keywords match the user’s query they are bolded
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

18. Title Tags - Suggested Format
Keyword City | Business Name
Cosmetic Dentist in Phoenix | Harris Dental
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

19. #6 Used to describe the page within
the SERP
Meta Description
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

20. Meta Description
Not visible on the page
Provides explanation of the contents of a page
Functions as ad copy
Can help drive Click-Throughs
When keywords match the user’s query they are bolded
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

21. #7
Meta Keywords
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

22. Meta Keywords
Was actually a thing in 1998, but this meta tag is COMPLETELY ignored
by search engines today
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

23. #8 H1’s, H2’s & H3’s
Headings
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

24. Headings (H1s, H2s &
H3s)
Tweaking the headings
without making them
spammy can help
Identifies key topics on the
page
H1
H2
H3
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

25. #9
Img Alt Attribute
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

26. Img Alts
In the code, not on page
Used to describe the image
Don’t spam it
Can help to show up in Google Image
Search
Alt= “Pediatric dentist in Phoenix”
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

27. #10 Link related products and services
within your content
Internal Linking
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

28. #11
Site Speed
Google is obsessed with speed
Your website must be fast or users
will leave
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

29. Site Speed
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30. #12 Users are mobile so businesses
should be too
Mobile-Friendly
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

31. Mobile-Friendly
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

32. When in Doubt, Go
Responsive
Responsive is better
Separate mobile sites can
cause duplicate content
issues
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

33. #13 NAP (Name, address & phone
number) info on every page of site
Markup NAP info with schema
Correctly embed a Google Map
Other Elements
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com

34. That’s It!
You’re On Your Way To Search Dominance.
Trevor Weitzel // Local SEO Expert http://trevorjweitzel.com