When most people think about the advantages of using social media for business, they immediately think of the sales and marketing benefits. And, although social media has opened up many opportunities to sell and market businesses online, social media can also be used as a tool for listening and providing customer service. After all, savvy consumers don’t trust marketing- they trust their peers.
This presentation is about whether you or your organization cares to be involved or not with your audience. If you choose not to be involved, you will lose control of the conversation about your product or business. In today's world, trust can take years to build but can be eroded away in one Tweet!
Greg Hounslow (Emerging Media Advisor - WestJet) and Trevor Turnbull (Executive Consultant - tMedia Strategies) share insights on why businesses shouldn't fear social media and how it can be used to build trust through transparency and engagement. They present examples of social media disasters, how they could have been avoided and what to do when they can't be avoided.
Greg and Trevor have a unique story that you don't want to miss! You will walk away from this presentation inspired by the power of social media and will hear first hand how WestJet uses social media as a crisis management tool when situations erupt around their brand.
To watch the live video recording of this SMBYYC presentation visit: http://trevorturnbull.com/speaking