2. Why?
1. This is your accounting
2. Special tools: On-Demand,
Adwords, Payments
3. Community
3. How?
WARNING! You must have a Twitter account
1. www.Javelin.com
2. For email, type:
xxxxx@xxxxxx.com
3. Team leader create project & invite
the team
4.
5.
6.
7.
8.
9.
10.
11.
12.
13. When?
1. Do in person first, then record it
A.Experiment Board
B.Sticky Notes
2. Customer Segment Analysis
3. Interviews & Scoring
4. Landing Pages
14. Customer Segments
1. List potential SPECIFIC segments
2. Rate by three factors
A.Your Access
B.Customer Pain
C.Market Size
3. Multiply the numbers
15.
16.
17. Interviews
1. Everyone record people & learnings
2. Don’t lead the witness!
3. Score your interviews to know if it’s
an early adopter
18.
19.
20.
21. Landing Pages
1. Test your value proposition!
2. Give context to who you are!
3. Get the signups!
4. WARNING: Adwords takes time