Coming up with a  kickass idea   GW Entrepreneurs  gwentrepreneurs.com
To come up with startup ideas             “The way to get startup             ideas is not to try to             think of ...
IDEation process   IDentify topic  CIscover market  examine jTBD  APply pro/con  tHink solutions!   identify metrics  oPen...
30 Problems worth solving                 By y-combinator  1. A cure for the disease of which the RIAA is a symptom.  2. S...
30 Problems worth solving                 By y-combinator  11. Web Office apps. compete with Microsoft Office...Google Coc...
30 Problems worth solving                    By y-combinator  21. Finance software for individuals and small businesses. I...
Identify a topic     Pick       A  Passion     or pain point
Discover market    who  currently   solves     the  Problem?    List them!
Examine job to be done        identify         The job    customers    Are trying to have       solved  Talk to users of a...
Apply pro/con       What featuresDo current products have      that makes them     Solutions        To the       JTBD?
Think solutions!  What features    Would make abetter solution      To the     JTBD?
Identify metricsWhat would you track      To see if you   better solve       To the      JTBD?
Open experimentationAsk potential customers...   Landing page + ads...    Market research
Negotiate resultsTrack customer reception Adjust for what works   Drop what does not        Iterate...
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Brainstorming a kickass startup idea by GW Entrepreneurs

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The GW Entrepreneurs' Trever Faden shares his scientific method to brainstorming a kickass startup idea using the wisdom of Paul Graham, Y Combinator, and Clay Christensen. Learn More at: www.gwentrepreneurs.com or www.treverfaden.com

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Brainstorming a kickass startup idea by GW Entrepreneurs

  1. 1. Coming up with a kickass idea GW Entrepreneurs gwentrepreneurs.com
  2. 2. To come up with startup ideas “The way to get startup ideas is not to try to think of startup ideas. Its to look for problems, preferably problems you have yourself.” -Paul graham Further reading: How to Get startup ideas
  3. 3. IDEation process IDentify topic CIscover market examine jTBD APply pro/con tHink solutions! identify metrics oPen expeirmentation nEgotiate results
  4. 4. 30 Problems worth solving By y-combinator 1. A cure for the disease of which the RIAA is a symptom. 2. Simplified browsing. The web for grandparents and children 3. New news. Blogs? crowdsourced? Reddit & Hacker News? 4. Outsourced IT. Wofoo, Amazon Web Services, Google Tag Manager... 5. Enterprise software 2.0. SMB Technology 6. More variants of cRM. Salesforce, Pipedrive, Trello... 7. Something your company needs that doesnt exist. “We’d pay for X to make our lives easier” 8. dating. chicken Egg Problem: Sites w/ less people = better matches, but a smaller # of matches... 9. Photo/video sharing services. Instagram, Tumblr, Snapchat, Flickr, deviantArt...2.0 10. Auctions. Ebay 2.0
  5. 5. 30 Problems worth solving By y-combinator 11. Web Office apps. compete with Microsoft Office...Google Cocs? 12. Fix advertising. Engaging ads that provide value add to the viewer + advertiser? 13. Online learning. 2U, coursera, Skillshare... 14. Tools for measurement. Identify most productive units (people, departments, projects) in the organization 15. Off the shelf security. AdT competitor? Smart House? 16. A form of search that depends on design. Search + design = Advantage over google 17. New payment methods. Square? Bitcoins? Nfc? 18. The WebOS. chromeOS 19. Application and/or data hosting. 20. Shopping guides. Identifying what you want..not just the cheapest place to find it
  6. 6. 30 Problems worth solving By y-combinator 21. Finance software for individuals and small businesses. Intuit 2.0 , indinero... 22. A web-based Excel/database hybrid. Robust spreadsheet as database...intuitive database creation with integrations 23. More open alternatives to Wikipedia. Wikipedia = wide...what about deep? 24. A buffer against bad customer service. User-friendly wrapper around customer service...user end! 25. A Craigslist competitor. craigslist as a good business! 26. Better video chat. Skype 2.0! Rabbit? 27. Hardware/software hybrids. Software driven hardware solutions. See Meraki! Sold for $1.2 billion!!! 28. Fixing email overload. Inbox as to-do list + Too many emails. Mailbox App? Mailplane 29. Easy site builders for specific markets. Niche intuitive web builders. Wix or Weebly or About.me for restaurants, hair salons, etc... 30. Startups for startups. Yc, Techcrunch, Elastic Sales!
  7. 7. Identify a topic Pick A Passion or pain point
  8. 8. Discover market who currently solves the Problem? List them!
  9. 9. Examine job to be done identify The job customers Are trying to have solved Talk to users of a current solution if necessary
  10. 10. Apply pro/con What featuresDo current products have that makes them Solutions To the JTBD?
  11. 11. Think solutions! What features Would make abetter solution To the JTBD?
  12. 12. Identify metricsWhat would you track To see if you better solve To the JTBD?
  13. 13. Open experimentationAsk potential customers... Landing page + ads... Market research
  14. 14. Negotiate resultsTrack customer reception Adjust for what works Drop what does not Iterate...

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