How to Get Started with Content Marketing


Published on

Published in: Education
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

How to Get Started with Content Marketing

  1. 1. Are You Annoying Your Prospects?
  2. 2. The way to successfully attract clients is not to interrupt them with your sales messages. The way to attract clients today is to create content that is actually useful.
  3. 3. Your Best Prospects Are Invisible
  4. 4. According to the Corporate Executive Board (CEB), almost 60% of the buyer journey is complete before prospects contact potential vendors.
  5. 5. Nowadays, the buyer’s journey starts off with online research and by the time you or I talk to a prospect, 60% of their homework is done. Customers are smart and they are stealthy. They are rigorously evaluating us without our even knowing they exist. IF we pass their sniff test, ONLY THEN do we stand a chance of actually speaking with them.
  6. 6. is Mission Critical
  7. 7. To be successful with content, you must think carefully about the customer buying cycle and then create content to meet the needs of people in each phase.
  8. 8. The first phase of the buying cycle has the largest number of potential buyers so you should begin with content that drives interest and awareness. We’ll call this top of the funnel content.
  9. 9. The next phase is the middle of the funnel. Here you want to focus on increasing engagement as well as answering questions about what you sell and how much it costs.
  10. 10. The final phase is the bottom of the funnel. This is the place where you want to getting into the nitty gritty of all the frequently asked questions that are aligned with the buying process.
  11. 11. Attracting Buyers with Content
  12. 12. To succeed with content marketing, you have to shift your mindset from “how can we sell them” to “how can we help them”. People are tired of being sold and if that is your approach, they will avoid you. However, if you focus on providing help, not only will people trust you more, but they will also help you to spread the word on their social networks.
  13. 13. How to Get Started With Content Marketing
  14. 14. Find out what your customers are interested in learning more about.
  15. 15. Create content to provide helpful advice and answers to the questions your prospects are asking
  16. 16. As you might guess, there are plenty of addition details, tips, tricks, and hacks to becoming a successful content marketer and to help you discover them, I have written a book that will take you from zero to a steady stream of new customers-all from content marketing. Plus, so that you can get an even bigger bang for your content marketing buck, I have devoted two chapters to how you can add something called marketing automation in with your content marketing. You can learn more about the book and download a free chapter here.