"is marketing that follows the
lifecycle of a prospect – right
from the very start, when they
are still invisible to you, all the
way through to when they are a
happy customer who’s now
referring other customers to you"
Attracting interest is focusing on
the problems that your target
customers are trying to solve,
and then creating content (blog
posts, free reports, podcasts,
videos, etc…) that helps them to
find a solution to their problems.
2. Capture Leads
Once you have succeeded in attracting
someone’s interest by placing content
in a place where they will find it, the
next thing you need to do is to capture
their contact information; which, in
most cases, is their email address.
3. Nurture Prospects
Build a relationship with your prospect…
…by providing them with valuable information.
4. Convert Sales
…the sale happened with very little “closing ability”
because prospects were already 99% of the way to the finish
line before they ever booked the call
… if you are in a service business,
how efficiently you deliver your
services (or not) is going to have
a massive difference on your
profit margin, not to mention
your client’s level of satisfaction –
which will ultimately affect how
many referrals they send you.
6. Upsell Customers
Once you have a new
customer, the fastest way
to increase profits is to get
them to buy more from
you. In fact, the very best
time to sell someone
another product or service
is right at the time when
they are buying the first
product or service.
7. Get Referrals
Clients, if sufficiently impressed with you, will want to
send you as many referrals as possible because doing
so makes them look good.
For an overview of Lifecycle
Marketing including how to
automate as much of the process
as possible, check out the Digital
Get a free sample chapter at