Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Improving Web Rankings for Process Servers


Published on

The following presentation was given at the May 2012 meeting of the Process Server Association of Colorado by Trent Carlyle.

Topics discussed are:
* on-site improvements / optimization
* content development
* link building
* the benefits of directory submissions

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

Improving Web Rankings for Process Servers

  1. 1. Improving Web RankingsPSACO Meeting - May 10, 2012 Trent Carlyle -
  2. 2. • On-site Improvements• Create or Share content• Get Links & Listings This is not an exhaustive list.
  3. 3. On-site• Content Management System• Address on footer of every page• Integrate Social Media• Link to Places or Review Sites• Design with users in mind• Optimize Meta Tags
  4. 4. Meta tagsTitle Tag Meta-description
  5. 5. Why Content?• Educate your visitors• Elicit Links, Shares (and Sales!)• Keeps site fresh• Improve Rankings• Relevance!• Unique or re-purposed!
  6. 6. Why links & listings?• Links improve organic SEO• Listings (citations) improve Places rankings• Lines are becoming blurred Organic Places
  7. 7. Get Links & Listings• LocalChambers, Local Biz Directories BBB’s, Directories• Industry etc. ServeNow, Directories• Join Associations state associations PSACO, NAPPS, other• Exchange Links? Within reason.
  8. 8. How can PSACO rank better?• Share, retweet, post content• Contribute Content• Embed the Member Badge
  9. 9. Adding the Badge
  10. 10. Whats in it for you?• Validation• Differentiation• Promotion of PSACO
  11. 11. Want more ideas...• ServeNow Server Center / ServeReport• 10 Ways to Turn your Attorney Services Website into a Marketing Machine• Email me:• Get slides on ?