Social Media Best Practices<br />How to be involved without breaking the bank!<br />Carrie Hill<br />chill@blizzardinterne...
About Blizzard Internet<br />Provide ROI-centric Online Marketing Solutions to the Travel, Tourism & Hospitality Industrie...
About Carrie<br />Director of Search Strategies at Blizzard.<br />Twitter Addict &Conversion Evangelist.<br />Small Busine...
What happens if you ignore Social Media<br />Negative impact on your brand message.<br />You open the door for your compet...
Hmmmmmm<br />
The Numbers<br />100,000,000 - number of users who log on to Facebook at least once each day.<br />200,000,000 – number of...
More Numbers<br />TripAdvisor receives more than 25 million unique visitors a MONTH.<br />The fastest growing segment on F...
How do I find them?<br />Find the Demographic by Keywords.<br />MSN Demographic Tool<br />Watch the bloggers that cover yo...
How Far does a Tweet Reach?<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
How a few Fans turn into many…<br />Friends of My Friends<br />My Friends<br />Friends of My Friends<br />My Friends<br />...
Pretty soon a small network looks like this:<br />YOU!<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill o...
Getting Involved<br />It’s not about being everywhere – it’s about being where the conversations are.<br />Choose the plat...
How do I track the Conversation?<br />Use URL Shortners that track clicks.<br />Kl.am is my preferred<br />Ow.ly is part o...
What’s The ROI?<br />Social Media is a tactic, NOT a platform – an avenue for you to communicate with your audience and ma...
Facebook Tips<br />Be Genuine, Personable and ALWAYS Professional<br />Set up a fan page and promote it on your website<br...
Tips<br />Short Bursts of 140 Characters<br />Grab attention with deals<br />Offer exclusive deals & codes<br />ANSWER QUE...
Integrating your approach<br />Use a 3rd Party client to help you – my new fave is Hootsuite with Ping.FM<br />Post to Twi...
You’re Doin’ it Right!<br />We set up a Facebook fan page for Chula Vista in May of 2009.<br />From May – Today they’ve se...
Where should you start?<br />Hands on is the best place – give  it a try<br />Read A LOT!<br />See how others are doing an...
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Social Media Best Practices for Hotel Marketing: Be Involved Without Breaking the Bank

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Learn more about the power of social media and how to utilize it responsibly and effectively in your marketing strategies. Topics to be covered include:

Topics to be covered include:

* What happens if you ignore social media?
* Which social networking site is right for you?
* Tips on using Facebook and Twitter to enhance your brand
* How to find lifelong guests and company advocates
* Realistic results to expect from Facebook and Twitter
* Top mistakes companies make and how to avoid them

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  • Social Media Best Practices for Hotel Marketing: Be Involved Without Breaking the Bank

    1. 1. Social Media Best Practices<br />How to be involved without breaking the bank!<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    2. 2. About Blizzard Internet<br />Provide ROI-centric Online Marketing Solutions to the Travel, Tourism & Hospitality Industries.<br />Offer Comprehensive or A-La-Carte plans for SEO, Paid Advertising, Linkbuilding and Social Media starting as low as $500 a month INCLUDING up to an hour of consultation each month.<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    3. 3. About Carrie<br />Director of Search Strategies at Blizzard.<br />Twitter Addict &Conversion Evangelist.<br />Small Business SEM columnist at SearchEngineWatch.<br />In the Trenches columnist at SearchEngineLand.com.<br />Questions? PLEASE contact me however you like!<br />Twitter = @CarrieHill<br />Facebook = facebook.com/carrie.hill1<br />Email: chill@blizzardinternet.com<br />Phone: 888-840-5893 direct extension: 131<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    4. 4. What happens if you ignore Social Media<br />Negative impact on your brand message.<br />You open the door for your competitors to grab that market share. Be first and be the best.<br />You miss the conversations that matter most.<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    5. 5. Hmmmmmm<br />
    6. 6. The Numbers<br />100,000,000 - number of users who log on to Facebook at least once each day.<br />200,000,000 – number of active users on Facebook.<br />3,000,000 – number of Tweets/day(March 2008).<br />If social media users were a country, it would be the 4th largest.<br />Years to reach 50 million users:• Radio = 38 years• TV = 13 years• Internet = 4 years• iPod = 3 years• Facebook added 100 million users in less than 9 months.<br />http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/<br />http://www.youtube.com/watch?v=sIFYPQjYhv8<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    7. 7. More Numbers<br />TripAdvisor receives more than 25 million unique visitors a MONTH.<br />The fastest growing segment on Facebook is 55-65 year old females.<br />80% of Twitter usage is on Mobile Devices.<br />34% of bloggers post opinions about products & brands.<br />78% of consumers trust peer recommendations.<br />Only 14% trust advertisements.<br />Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser.<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    8. 8. How do I find them?<br />Find the Demographic by Keywords.<br />MSN Demographic Tool<br />Watch the bloggers that cover your area.<br />Search your key terms in Blog Search<br />Look at your referral traffic.<br />ASK!<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    9. 9. How Far does a Tweet Reach?<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    10. 10. How a few Fans turn into many…<br />Friends of My Friends<br />My Friends<br />Friends of My Friends<br />My Friends<br />My Friends<br />Me<br />Friends of My Friends<br />Friends of My Friends<br />My Friends<br />My Friends<br />My Friends<br />Friends of My Friends<br />Friends of My Friends<br />Friends of My Friends<br />Friends of My Friends<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    11. 11. Pretty soon a small network looks like this:<br />YOU!<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    12. 12. Getting Involved<br />It’s not about being everywhere – it’s about being where the conversations are.<br />Choose the platforms with the best chance of reaching a targeted audience.<br />Start broad and narrow based on results.<br />Watch your analytics for incoming traffic.<br />Where are your competitors? Are you there too?<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    13. 13. How do I track the Conversation?<br />Use URL Shortners that track clicks.<br />Kl.am is my preferred<br />Ow.ly is part of Hootsuite – good graphics for stats but frames the landing page of a link<br />Correlate Tweets & FB updates with spikes in site traffic – use this to sell the “C Suite”.<br />Alerts are always useful.<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    14. 14. What’s The ROI?<br />Social Media is a tactic, NOT a platform – an avenue for you to communicate with your audience and market, much like your telephone system. <br />It’s time to CHANGE how you think about investing in Social Media<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    15. 15. Facebook Tips<br />Be Genuine, Personable and ALWAYS Professional<br />Set up a fan page and promote it on your website<br />Don’t only post links and promotional material<br />Share videos, images & stories that you’re reading<br />Answer questions<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    16. 16. Tips<br />Short Bursts of 140 Characters<br />Grab attention with deals<br />Offer exclusive deals & codes<br />ANSWER QUESTIONS<br />Promote your presence on your site<br />DON’T:<br />Auto follow or Auto Direct Message new followers<br />Post a link in every single update – it looks contrived<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    17. 17. Integrating your approach<br />Use a 3rd Party client to help you – my new fave is Hootsuite with Ping.FM<br />Post to Twitter, Facebook, Myspace & LinkedIn all at once<br />Schedule tweets for future posting<br />Save keyword searches to closely watch who is looking for information about your area<br />Track link clicks (with Kl.am or Ow.ly)<br />Integrate in your staff’s email signature<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    18. 18. You’re Doin’ it Right!<br />We set up a Facebook fan page for Chula Vista in May of 2009.<br />From May – Today they’ve seen:<br />1312 fans added (466 since 9/30)<br />1483 referrals to the Chula website since May! (806 since 9/30)<br />1135referrals to the Chula site since August 1 <br />Top demographics are <br />Males 25-34 – 43%<br />Females 25-34 – 29%<br />Females 55+ - 0%<br />Males 35-44 - 14%<br />Females 18-24 – 14%<br />Guests are interacting, adding photos, comments, sometimes over a dozen a day!<br />Guests are acting as brand advocates and refuting negative comments and encouraging positive interaction without the managements’ involvement<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />
    19. 19. Where should you start?<br />Hands on is the best place – give it a try<br />Read A LOT!<br />See how others are doing and try their tactics for yourself.<br />Blizzard can help – contact us about a Social Media Focus Plan! <br />Consultation on Social Media and Reputation Management – 1 hour per month<br />Facebook fan page setup or overhaul<br />Twitter account setup or overhaul<br />Create/Claim Tripadvisor listing and update<br />Create/Claim Yelp listing and update<br />Create/Claim Google local listing and update<br />Create/Claim Yahoo travel listing and update<br />Flickr account setup and media load<br />And Much More!<br />Carrie Hill<br />chill@blizzardinternet.com<br />@CarrieHill on Twitter<br />

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