Recession Busting Tips for Hotels, Resorts and Vacation Rental Managers


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This presentation is specifically for hotels, resorts and vacation rental managers full of ideas for driving more traffic and increasing bookings during difficult economic times.

Companies are cutting back on their marketing, NOW is your chance to get a jump on your competition.

For the full webinar and other internet marketing and search marketing webinar's on demand, please visit

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Recession Busting Tips for Hotels, Resorts and Vacation Rental Managers

  1. 1. Carrie Hill By Trent Blizzard Director of SEO Strategies President Blizzard Internet Marketing, Inc Blizzard Internet Marketing, Inc www.blizzardinternet
  2. 2. Cater to new traveler mindset  Free, inexpensive or even save money  Use elbow grease instead of throwing money  at a problem
  3. 3. Shorter Vacations Shorter Booking Window Looking for Deals
  4. 4. Get creative  Offer last minute  Consider shorter discounts and incentives to  stay longer Focus on drive market if possible  Buy some PPC ads to drive qualified traffic to  your last minute deals Use email and telemarketing too 
  5. 5. Work on partnerships within your community  so you can each add value Exclusively referral relationships  Shopping cards  Restaurant discounts  Activities & attraction discounts 
  6. 6. 86% who opt to receive email from travel  companies do so to learn about sales, discounts and special offers 51% subscribe to learn about existing packages  and destinations 48% subscribe to receive coupons  69% want to receive personalized content based  on their website activity and past purchases, rather than generic content 48% said an email has had a direct impact on  offline purchases. Epsilon Research
  7. 7. Relax Saturday to Saturday requirements  Consider splitting 7 day minimums  ◦ 3 & 4 day packages ◦ Establish regional Buy one get one free – throw in a week in the dead  season for free
  8. 8. Help your owners help you  Connect with your Owners through  Twitter, Facebook or LinkedIn. Empower your owners to market their homes. 
  9. 9. Pay for their travel insurance for a peace of  mind guarantee. This generally costs less than a 10% discount but there can be a lot of “value” in knowing they’ll get their money back if they’re laid off Relax your cancellation policies 
  10. 10. Find which pages have the worst “bounce  rates” and work to improve Find the top trafficked but not booked  properties and discount or add value
  11. 11. Reviews by past guests have an enormous  impact Feature reviews more powerfully on your  website Getting more reviews at places like:  TripAdvisor ◦ Google Maps ◦ City Search ◦ Yelp ◦ Yahoo Travel and Yahoo Local ◦ Travelpost ◦
  12. 12. Get your staff dual monitors  Negotiation training for your staff  Pay attention to your reservation center  Take Pets  Drop Yahoo and MSN PPC  Reduce your PPC buy to your brand.  Feature Free and Inexpensive things to do. 
  13. 13. Webinars:  ◦ Link Popularity and Page Rank – How they Work May 6th, 2009 11:00 AM -12:00 PM MDT ◦ Online Reputation Management for Vacation Rentals May 13th, 2009 1:00 PM – 2:00 PM MDT Workshops:  ◦ All About Google May 12th, Glenwood Springs, CO ◦ All About Google (3 day workshop) June 15-16, Glenwood Springs, CO ◦ Blogging July 14th, Las Vegas, NV ◦ Listings and Link Building Workshop July 15th, Las Vegas, NV
  14. 14. Website:  Blog:  Email:  Phone: 888-840-5893  Address:  Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601