Measuring Online Results: The Best Ways to Measure Your Online Progress


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A seminar designed to help the CEO/CMO/CFO measure and manage their marketing.

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Measuring Online Results: The Best Ways to Measure Your Online Progress

  1. 1. Measure Your Online Presence<br />How to measure and affect your presence<br />By Trent Blizzard, PresidentBlizzard Internet Marketing, Inc<br /><br />
  2. 2. Measuring causes results because it: <br />Keeps your attention focused<br />Lets you see your progress<br />Provides direction for employees<br />Half of the battle is determining what to measure (and therefore manage)<br />What Gets Measured Gets Managed<br />
  3. 3. Ultimate Goals are the Goal<br />
  4. 4. Results Based<br />Backward Looking<br />Problem: You cannot alter the past<br />Definition: Final End Measurable Result of Online Marketing<br />What are the Ultimate Goals of your website?<br />Ultimate Goals of Your Website<br />
  5. 5. Measure What Matters<br />
  6. 6. Question: What are the measurable factors that affect whether you achieve your goals?<br />These are real-time measurable events.<br />These impact your overall return and directly correlate with achieving your business goals.<br />Question: What are your KPIs?<br />Key Performance Indicators<br />
  7. 7. Measure What Matters<br />
  8. 8. Activities and Actions drive your KPIs<br />Activities are Actions are the Critical Drivers that help you reach your goals.<br />Measuring and Monitoring activities :<br />Keeps your focus<br />Provides direction for employees<br />Lets you see your progress<br />Activities and Actions<br />
  9. 9. Measure What Matters<br />
  10. 10. Links from:<br /> in Google<br />Yahoo Site Explorer<br />SEOmoz Tools (Linkscape)<br />Google Webmaster Tools “Links to your Site”<br />New Links Earned<br />Search Results<br />Actual traffic from search engines X bounce rate<br />SEMRush reporting<br />Webmaster Tools “Search Queries” Report<br />Specific Measurables<br />
  11. 11. Site Activity<br /># visitors X inverse of bounce rate<br />Average $ per visitor <br />Total revenue broken down by source<br />New content added to website<br />Social Media<br />New Fans and Followers<br /># of Facebook, Blog and Twitter Posts<br />New Reviews<br />Management Responses to Reviews<br />Traffic from Facebook to website + $$ earned<br />Specific Measurables<br />
  12. 12. Email<br /># Emails Sent<br />bounce and open rates<br />Revenue<br />Inbound email inquiries and revenue<br />Average response times<br />PPC<br />Visits and clicks from PPC (adjusted for bounce rate)<br />Revenue<br />% ROI<br />Frequency of adjusting and touching account<br />Specific Measurables<br />
  13. 13. Miscellaneous<br />Load time (Yslow and Google Webmaster Tools labs)<br />Brand Mentions (Google Alerts)<br />UGS and Web Mentions in Google Places<br />Traffic from Google Places<br />How Deeply is your site indexed<br /><br />Webmaster Tools<br />Yahoo Site Explorer<br />Exit Rate and Bounce Rate by page (find the leaks)<br />Specific Measurables<br />
  14. 14. Only Activity will Improve KPIs and Results<br />Why Measurement is a Waste of Time<br />
  15. 15. Website:<br />Blog:<br />Email:<br />Phone: 888-840-5893<br />Address: Blizzard Internet Marketing, Inc 1001 Grand Avenue Suite 203 Glenwood Springs, CO 81601<br />Blizzard Internet Marketing<br />