Vacation Rental Manger Booking Engines: Tips to Increase Conversion

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Vacation Rental Manger Booking Engines: Tips to Increase Conversion

  1. 1. By Trent Blizzard, PresidentBlizzard Internet Marketing, Incwww.blizzardinternet.com
  2. 2. •Trust•Convenience•Deal•Call to ActionAverage Conversion Rate is .35% in March 2012.What will your website visitors respond to in thefuture??
  3. 3. ReviewsExample: Data on Reviews and how they relate toconversionsExample: Reviews Before Visitor lands on websiteExample: Reviews during initial researchExample: Reviews during decision making processIdea: Reviews to counteract buyer’s remorse
  4. 4. Facebook Adds Legitimacy Facebook Like Vs Facebook ShareExample and Idea: Emulate How Amazon UsesFacebook
  5. 5. Map SearchFavoritesSpeedLarge Property Issues: too many choices
  6. 6. Consumers Respond to the “Deal”•Use it like a Call to Action.•Last Minute Deals Increase Conversion Rates
  7. 7. 4 Call To Actions:1. Book2. Hold3. Request Info4. Signup for Email SpecialsWhere Does Facebook Fit into this?Online Chat?

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