The ‘new’ has never been hotter. For consumers who’ve grown up in an EXPECTATION ECONOMY, demanding the best of the best, the very notion of the 'new' has become a positive one. The whole world is spewing forth (ever-better) new products and services. New products can be tried easily (especially online), with little if any risk. Status-wise: new means interesting, new means cool, new means (more) experiences, new means first, new means... well, ‘new’! ;-) Time to get moving, and indulge your customers’ passion for NEWISM.