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Definition China still faces many potential obstacles in its attempts to foster a deep and lasting culture of innovation and creativity (State economics! Politics! Demographics! The environment! Intellectual property!). However an avalanche of Chinese brands are already catering to an increasingly large and sophisticated internal market, and competing with and even beating established incumbents from all over the world at their own game. Just think what the future will hold when China is truly unleashed. No wonder then that examples of top quality, innovative Chinese* products Watch out for the following sub-trends: and services brands are easier to find than ever. And if Chinese creativity ever DESIGNED BETTER IN CHINA / gets truly unleashed, well, then we ain’t seen nothing yet! Hyper competition may need a new definition, as MADE IN CHINA is traded in for MADE BETTER MADE BETTER BY CHINA FOR ALL / IN CHINA. MADE GREENER IN CHINA / MADE ONLINE IN CHINA / * In this Trend Briefing, Chinese means mainland Chinese. We’ve filtered out MADE STRANGER IN CHINA / many excellent examples from Hong Kong and Taiwan, as well as American Chinese entrepreneurs, powerful Western brands intensely partnering with Chi- MADE TOGETHER IN CHINA / nese ventures, and so on. MADE bigger IN CHINA / MADE EASIER IN CHINA / MADE FASTER IN CHINA / MADE MORE LUXURIOUS IN CHINA / MADE BETTER IN CHINA FOR A WHILE NOW /w w w. t r e n d w a t c h i n g . c o m made better in china 2