trendwatching.com’s infographic PRETAIL

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Make way for PRETAIL: a new mode of consumption that sees consumers treat crowdfunding platforms as the new shopping malls. Discover new PRETAIL platforms such as Christie Street and Crowd Supply. Dive into groundbreaking PRETAIL products from around the world, including SOCCKET, Dim Sum Warriors, Karma Chakhs, Motriz and more...and learn what PRETAIL means for all consumer brands.

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trendwatching.com’s infographic PRETAIL

  1. 1. You are viewing the 1 minute summary of trendwatching.com’s May / June 2013 free monthly Trend Briefing. min For the full version please check trendwatching.com/trends/pretail/ 1 PRETAIL Why consumers now love to SHOP for products and services at concept stage. DEFINITION A mode of consumption that sees consumers treat crowdfunding platforms as the new shopping malls. Why? Because that's where current consumer demand for the most innovative, exciting and unique products is being served better than anywhere else, by an army of entrepreneurs and start-ups. DRIVING THIS TREND THE EXPANDING GLOBAL BRAIN PERFECT MARKET FIT Collective creativity of thousands of individuals and startups Online transparency keeps creators honest Consumers choose which concepts are realized Data from market-leader Kickstarter shows the incredible growth and global scale of crowdfunding: 2.2 INSTANT TRUST contributed 275 from 177 USD million countries 2012 2011 (+238% from 2011) (90% of the world) million people (+134% from 2011) (Kickstarter, December 201 2) 2012 2011 PRETAIL PLATFORMS One-stop shops for successfully crowdfunded products Crowdfunded hardware platform that aims to help inventors A PRETAIL platform and an etail store PRETAIL PRODUCTS DIM SUM WARRIORS Kickstarter project available in Singapore bookstores SOCCKET Soccer ball generates power as it’s played with BREATHOMETER A smartphone breathalyzer NEXT from PRETAIL to ETAIL to RETAIL : Watch out for the first true PRETAIL smash hit, bought (instantly) by millions of consumers, from ‘normal’ stores.' Are you PREpared? ;-) This is just the 1 minute summary of trendwatching.com’s May / June 2013 free monthly Trend Briefing. For the full version please check trendwatching.com/trends/pretail/ trendwatching.com | Infographics Monthly Trend Briefing - May / Jun 2013 Enjoyed this? Read all our free publications: Want More? 2014 PREMIUM SERVICE trendwatching.com/freepublications/ Need access to all the vital consumer trends, insights and innovations in 2014? Our Premium Service is for you. trendwatching.com/premium/ TREND FRAMEWORK INDUSTRY UPDATES INNOVATIONS DATABASE 2014 TREND REPORT MONTHLY SNAPSHOTS TREND APPLY TOOLKIT

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