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FEATURED INNOVATIONS: BRAND STANDS Pantene trendwatching.com's 10 ASIAN TRENDS FOR 2015

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FEATURED INNOVATIONS: BRAND STANDS
Pantene and IKEA
Pantene India is inviting consumers to point out ridiculous claims made
by personal care brands and products that don’t work in its Proof not
Promises campaign, launched in August 2014.
And see how in September 2014 IKEA Singapore parodied Apple’s
advertising style, extravagant prose and all, for its 2015 catalog.
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2015 37

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