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HERE/NOW
2015 is the year that will see on-demand services take
off across Asia. And it’s not just about Uber expanding
across the region – launching in Jakarta and Manila,
promoting its services in Singapore with a one-day, on-demand
shirt tailoring service, we could go on...
As Asian consumers have their expectations reframed by
these developments and others, on-demand will be more
in-demand than ever. And that will be supercharged by
the ongoing move away from permanent ownership to
transient access, demanded (and delivered!) only when
needed.
Subsequently, HERE/NOW services will localize and
diversify: more local options encompassing more
kinds of consumer desires in more markets – from
on-demand laundry services, to on-demand TV, to on-demand
luxury travel (see below).
So start brainstorming: which industry, market or
consumer can you touch with your HERE/NOW service
in 2015?
There are no limits to ‘on-demand’
demands in 2015.
9.
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2015 33

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