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TABOO BUSTERS
In 2015, the ongoing reimagining of old social norms and
traditional lifestyles will continue across Asia. Higher
levels of education, urbanization and democratized
access to information (thanks to online channels) are
pushing rising numbers of Asian consumers to question
long-established social norms and create their own value
systems.
One example? Iran, a conservative society that used
to view divorces as taboo, saw 155,369 divorces in the
2013-2014 period, up 40.6% from the 2008-2009 figure
(National Organization for Civil Registration, 2014). AND
people are actually throwing divorce parties to celebrate!
In 2015, consumers will expect brands to reflect that
new reality – and to push them and others to go
further!
Asian consumers are creating – and living by –
their own value systems.
8.
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2015 29

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