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TrendWatching Quarterly: Glass Box Brands

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In an age of radical transparency, consumers can see right inside your business as never before. The consequence? Your internal culture is fast becoming a crucial part of the way consumers feel about you. In other words: your internal culture is becoming a part of your brand.

Inside the Glass Box Brands report you can explore what's driving this trend, what it means for your business, and, crucially, how you can turn the emergence of this trend into an epic opportunity in 2018!

Download the full report here: https://hubs.ly/H08P7vY0

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TrendWatching Quarterly: Glass Box Brands

  1. 1. HI THERE! david@trendwatching.com @DMattin #glassboxbrands
  2. 2. WE’VE BEEN IN THE LAB…
  3. 3. DOWNLOAD THE FULL REPORT…
  4. 4. UBER SCANDALS
  5. 5. UNITED DRAG PASSENGER OFF PLANE!
  6. 6. HSBC BOSS WALKS GAY EMPLOYEE DOWN AISLE!
  7. 7. BLACK BOX…
  8. 8. GLASS BOX…
  9. 9. A major shift in what it means to be a brand…
  10. 10. CONSUMERS CAN SEE YOUR CULTURE…
  11. 11. What’s driving this shift?
  12. 12. CONNECTIVITY
  13. 13. THE SEARCH FOR POSITIVE IMPACT
  14. 14. AUTOMATION AND INEQUALITY
  15. 15. A WORKING MODEL…
  16. 16. What should brands do?
  17. 17. MAKE POSITIVE CHANGES TO INTERNAL CULTURE…
  18. 18. TELL THE WORLD ABOUT THEM!
  19. 19. MOVE IN THE RIGHT DIRECTION…
  20. 20. INTERNAL CULTURE… MOST VALUABLE MARKETING ASSET?
  21. 21. IKEA Furniture retailer doubles statutory parental leave
  22. 22. YAHOO Company draws on strengths of employees with special needs
  23. 23. TRUWORTH WELLNESS Wellness program rewards employees for healthy behavior
  24. 24. YOU…
  25. 25. CARREFOUR Employees' copper smart shirts fight bacteria
  26. 26. QUARTET COMMUNICATIONS CO. Agency pays higher bonuses to staff who work less overtime
  27. 27. THRIVE GLOBAL Tool deals with problem of vacation email backlog
  28. 28. YOU…
  29. 29. TIME HOTELS New hotel empowers female guests and employees
  30. 30. FACEBOOK Facebook builds village in response to housing crisis
  31. 31. KOCHI METRO RAIL Indian rail company employs transgender women
  32. 32. YOU…
  33. 33. DOWNLOAD THE FULL REPORT…
  34. 34. PREMIUM CLIENTS…
  35. 35. PREMIUM CLIENTS…
  36. 36. BUILD A MOVEMENT…
  37. 37. EVERY DEPT IS MARKETING DEPT!
  38. 38. EMPOWERING!
  39. 39. BACK TO WORK…

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