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South & Central America Trend Briefing - CRISIS SOLUTIONS

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June 2016 South & Central America Trend Briefing:
With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!

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South & Central America Trend Briefing - CRISIS SOLUTIONS

  1. 1. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS J U N E 2 0 1 6 S O U T H & C E N T R A L A M E R I C A T R E N D B R I E F I N G CRISIS SOLUTIONS! With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!
  2. 2. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS There’s no denying it... times are tough across Central and South America.
  3. 3. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS But tough times mean a chance for brands to STEP UP! Consumers may be facing tough times, but that doesn’t mean they’ll have lower expectations. In fact, their expectations will only cycle HIGHER as they look for brands that really care about making their lives better
  4. 4. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS There are two kinds of brands… Those that care. And those that don’t
  5. 5. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Game-changing innovations create new expectations. That’s why we’re about to look at 10 of them ;)
  6. 6. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
  7. 7. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS FEATURED SOLUTIONS See how the following innovations are tackling inequality, natural disasters, inflation, and more. And then ask: how can YOU do the same?
  8. 8. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Telecom company supplies low- income ‘red zones’ with internet access Alcom
  9. 9. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Ice cream brand encourages tolerance for opposing opinions Ben & Jerry’s
  10. 10. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Bullets repurposed into pens to promote education over conflict Colombian Education Ministry
  11. 11. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Ecommerce site redirects visitors to donation sites instead of checkout page Bata Panela
  12. 12. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Luxury car dealership provides free vaccinations BMW
  13. 13. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS trendwatching.com/premium
  14. 14. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Brand responds to earthquake by repurposing billboards into shelter materials Coca-Cola
  15. 15. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Billboard designed to attract and kill mosquitos The Mosquito Killer Billboard
  16. 16. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Collaborative app displays cost of meat throughout city El Mapa del Asado
  17. 17. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Architecture firm releases digital blueprints for low-cost housing Elemental
  18. 18. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Integrating refugees into Brazilian business culture The Entrepreneur Refugee Project
  19. 19. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS THE BIGGER PICTURE New customer expectations don't emerge out of the blue – it's all about evolution.
  20. 20. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS 16 mega-trends that provide context and structure when tracking the evolution of consumerism. The Trend Framework
  21. 21. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
  22. 22. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS But don't forget that new expectations can come from anywhere!
  23. 23. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Want to take it to the next level? CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM At our upcoming 2016 Trend Events you'll hear about THE trends that will shape consumerism in 2017 and beyond. www.trendwatching.com/live/events

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