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trendwatching.com’s
December 2013 Asia Trend Bulletin

5 UNMISSABLE ASIAN
CONSUMER TRENDS
FOR 2014

trendwatching.com/asiapacific/trends/5trends2014
1. SPACE STRAPPED

Small innovations. Big opportunities.

2. SECONDHAND STATUS

First time consumers trading up and trading in.

3. FAITHFACTURING
Keep the (modern, urban) faith.

4. CROWDCRACKED

How civic-consumers are tackling Asian metropolises.

5. MADE LIVABLE IN CHINA

Why Chinese consumers are rushing to ‘health hacks’.

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

2
This is just a short extract.
Read the FULL Trend Bulletin
(for free!)
www.trendwatching.com/asiapacific/trends/5trends2014/

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

3
1
SPACE STRAPPED

Small innovations. Big opportunities.
In perpetual discomfort and dissatisfied with
increasingly scarce and ever-smaller living space,
2014 will see many Asian CITYSUMERS turn their
attention to smaller, affordable and well-designed
brand solutions. Think small: compact, foldable,
stackable, modular, vertical, cantilevered, portable,
flexible, even hidden solutions that make Asian
micro-living as effficient as possible.

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

4
IKEA: Make Space Better
Campaign highlights compact furniture
solutions
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

5
Peruri 88
Vertical ‘micro-city’ in Jakarta

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

6
Daewoo
“Mini” wall-mountable washing machine
and ultra-slim fridge
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

7
YOY
Art works featuring life-sized furniture
images double as chairs
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

8
Apostrophy’s: Living in the City
Micro-home prototype

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

9
30%

Leases on Beijing’s Finance Street
cost an average of USD 137 per
square foot a year, 30% more than
the USD 104 per square foot buyers
pay on Fifth Avenue, Manhattan.
- Jones Lang LaSalle, October 2013

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

10
KAIST: Armadillo-T
Electric car folds in half to save space on
streets
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

11
2
SECONDHAND
STATUS

First time consumers trading up
and trading in.
Asia’s newly emerging affluent middle class
consumers are eager to try the latest and best: but
many still have limited personal spending power.
In 2014, watch as they access the next best thing:
SECONDHAND STATUS. Whether buying markeddown luxury items, secondhand (design) fashion
pieces, or consumer electronics, they will seek status
at a more affordable price point.

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

12
YNew
India’s first consignment store re-sells
used electrical devices
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

13
In 2013, over 300 new secondhand
luxury stores opened in China, including
in second tier cities such as Changsha,
Hangzhou and Chengdu, with sales of
approximately CNY 3 billion (USD 4.94
billion).
- Fortune Character Institute, October 2013

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

14
Duriana
Find, chat and buy with local sellers

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

15
GreenBug
Mumbai nonprofit runs stores specializing
in pre-used goods
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

16
Milan Station
Secondhand luxury booming in China

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

17
Chic Stash
Concierge service makes secondhand
fashion convenient
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

18
3
FAITHFACTURING
Keep the (modern, urban) faith.

From Jakarta to Jaipur, many young and affluent
Asian consumers are becoming increasingly liberal,
try-out-prone and urbane – yet faith remains a
cherished part of their identity. In 2014, age-old faiths
are reinvented, with help from faith-based products,
services and media tailored to modern lifestyles,
technologies and expectations.

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

19
Crescentratings: Crescent Trips
App helps Muslim travelers keep
prayer times
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

20
Peace Mobile
Islamic smartphone contains religious
apps and curated content
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

21
Ganpati Darshan
App ‘livestreams’ temple ceremony

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

22
Subway India
Sandwich chain creates offerings for
Jain customers
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

23
64% of young Millennial consumers
surveyed in China and India want to
‘keep’ their traditional (or inherited)
religious observations, despite
globalization.
- JWT, September 2013

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

24
Hijabella and Laiqa
Indonesian magazines celebrate ‘hijab’
fashion
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

25
4
CROWDCRACKED

How civic-consumers are tackling
Asian metropolises.
In 2014, younger generations of Asian ‘civic-consumers’
will no longer blithely accept the status quo. Instead –
empowered by digital technologies, new platforms and
democratized access to information – they’ll aggregate
their power and knowledge to create innovative new
solutions to shared problems, whether on a micro-local
or national scale.

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

26
Bribespot
Crowdsourced portal tracks corruption in
Thailand
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

27
Between 2010 and 2012, China’s
citizens exposed 156 corruption
cases via new media (Weibo, net
forums), twice that of traditional
media reporting.
- Chinese Academy of Social Sciences, June 2013

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

28
Google: Crisis Map
Flood victims in the Philippines and India
turn to Google platforms
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

29
Code for India
Online platform empowers users to
collaborate with local public service
providers
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

30
UP Singapore
Civic hackathons help source urban
solutions
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

31
5
MADE LIVABLE IN
CHINA
Why Chinese consumers are
rushing to ‘health hacks’.

From dense, unpredictable smog (Beijing’s
Airpocalypse being just the most notorious example),
to ever-more-regular stomach-turning food scandals;
and, in the extreme, hearing of the rise of ‘cancer
villages’, daily life for many Chinese citizens can be
an intense challenge. No wonder Chinese consumers
will embrace innovative, effective health and safety
solutions in 2014.

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

32
Breathing Beijing air for just
one day can be equivalent to
smoking 21 cigarettes.
- Xinmin Weekly, February 2013

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

33
pH Conditioner Skyscraper
Floating units clean and neutralize air

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

34
Panasonic: Jing-ling
Compact air purifiers for tabletops

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

35
Smart Air Filters
Site offers DIY-assembled air filters

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

36
Frog Design: AirWaves
Connected face mask collects
location-specific air pollution data
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

37
Danger Maps
Online mapping system tracks
environmental hazards
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

38
Chen Guangbiao
Cans of oxygen combat polluted city
streets
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

39
Breathing Bicycle
Beijing resident creates ‘breathing
bicycle’
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

40
Studio Roosegarde: Smog
Electrostatic system sucks up Beijing
smog
www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

41
This is just a short extract.
Read the FULL Trend Bulletin
(for free!)
www.trendwatching.com/asiapacific/trends/5trends2014/

www.trendwatching.com/asiapacific

5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014

42
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trendwatching.com's 5 UNMISSABLE ASIAN CONSUMER TRENDS F0R 2014

  • 1. trendwatching.com’s December 2013 Asia Trend Bulletin 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 trendwatching.com/asiapacific/trends/5trends2014
  • 2. 1. SPACE STRAPPED Small innovations. Big opportunities. 2. SECONDHAND STATUS First time consumers trading up and trading in. 3. FAITHFACTURING Keep the (modern, urban) faith. 4. CROWDCRACKED How civic-consumers are tackling Asian metropolises. 5. MADE LIVABLE IN CHINA Why Chinese consumers are rushing to ‘health hacks’. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 2
  • 3. This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/asiapacific/trends/5trends2014/ www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 3
  • 4. 1 SPACE STRAPPED Small innovations. Big opportunities. In perpetual discomfort and dissatisfied with increasingly scarce and ever-smaller living space, 2014 will see many Asian CITYSUMERS turn their attention to smaller, affordable and well-designed brand solutions. Think small: compact, foldable, stackable, modular, vertical, cantilevered, portable, flexible, even hidden solutions that make Asian micro-living as effficient as possible. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 4
  • 5. IKEA: Make Space Better Campaign highlights compact furniture solutions www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 5
  • 6. Peruri 88 Vertical ‘micro-city’ in Jakarta www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 6
  • 7. Daewoo “Mini” wall-mountable washing machine and ultra-slim fridge www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 7
  • 8. YOY Art works featuring life-sized furniture images double as chairs www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 8
  • 9. Apostrophy’s: Living in the City Micro-home prototype www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 9
  • 10. 30% Leases on Beijing’s Finance Street cost an average of USD 137 per square foot a year, 30% more than the USD 104 per square foot buyers pay on Fifth Avenue, Manhattan. - Jones Lang LaSalle, October 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 10
  • 11. KAIST: Armadillo-T Electric car folds in half to save space on streets www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 11
  • 12. 2 SECONDHAND STATUS First time consumers trading up and trading in. Asia’s newly emerging affluent middle class consumers are eager to try the latest and best: but many still have limited personal spending power. In 2014, watch as they access the next best thing: SECONDHAND STATUS. Whether buying markeddown luxury items, secondhand (design) fashion pieces, or consumer electronics, they will seek status at a more affordable price point. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 12
  • 13. YNew India’s first consignment store re-sells used electrical devices www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 13
  • 14. In 2013, over 300 new secondhand luxury stores opened in China, including in second tier cities such as Changsha, Hangzhou and Chengdu, with sales of approximately CNY 3 billion (USD 4.94 billion). - Fortune Character Institute, October 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 14
  • 15. Duriana Find, chat and buy with local sellers www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 15
  • 16. GreenBug Mumbai nonprofit runs stores specializing in pre-used goods www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 16
  • 17. Milan Station Secondhand luxury booming in China www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 17
  • 18. Chic Stash Concierge service makes secondhand fashion convenient www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 18
  • 19. 3 FAITHFACTURING Keep the (modern, urban) faith. From Jakarta to Jaipur, many young and affluent Asian consumers are becoming increasingly liberal, try-out-prone and urbane – yet faith remains a cherished part of their identity. In 2014, age-old faiths are reinvented, with help from faith-based products, services and media tailored to modern lifestyles, technologies and expectations. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 19
  • 20. Crescentratings: Crescent Trips App helps Muslim travelers keep prayer times www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 20
  • 21. Peace Mobile Islamic smartphone contains religious apps and curated content www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 21
  • 22. Ganpati Darshan App ‘livestreams’ temple ceremony www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 22
  • 23. Subway India Sandwich chain creates offerings for Jain customers www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 23
  • 24. 64% of young Millennial consumers surveyed in China and India want to ‘keep’ their traditional (or inherited) religious observations, despite globalization. - JWT, September 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 24
  • 25. Hijabella and Laiqa Indonesian magazines celebrate ‘hijab’ fashion www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 25
  • 26. 4 CROWDCRACKED How civic-consumers are tackling Asian metropolises. In 2014, younger generations of Asian ‘civic-consumers’ will no longer blithely accept the status quo. Instead – empowered by digital technologies, new platforms and democratized access to information – they’ll aggregate their power and knowledge to create innovative new solutions to shared problems, whether on a micro-local or national scale. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 26
  • 27. Bribespot Crowdsourced portal tracks corruption in Thailand www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 27
  • 28. Between 2010 and 2012, China’s citizens exposed 156 corruption cases via new media (Weibo, net forums), twice that of traditional media reporting. - Chinese Academy of Social Sciences, June 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 28
  • 29. Google: Crisis Map Flood victims in the Philippines and India turn to Google platforms www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 29
  • 30. Code for India Online platform empowers users to collaborate with local public service providers www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 30
  • 31. UP Singapore Civic hackathons help source urban solutions www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 31
  • 32. 5 MADE LIVABLE IN CHINA Why Chinese consumers are rushing to ‘health hacks’. From dense, unpredictable smog (Beijing’s Airpocalypse being just the most notorious example), to ever-more-regular stomach-turning food scandals; and, in the extreme, hearing of the rise of ‘cancer villages’, daily life for many Chinese citizens can be an intense challenge. No wonder Chinese consumers will embrace innovative, effective health and safety solutions in 2014. www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 32
  • 33. Breathing Beijing air for just one day can be equivalent to smoking 21 cigarettes. - Xinmin Weekly, February 2013 www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 33
  • 34. pH Conditioner Skyscraper Floating units clean and neutralize air www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 34
  • 35. Panasonic: Jing-ling Compact air purifiers for tabletops www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 35
  • 36. Smart Air Filters Site offers DIY-assembled air filters www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 36
  • 37. Frog Design: AirWaves Connected face mask collects location-specific air pollution data www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 37
  • 38. Danger Maps Online mapping system tracks environmental hazards www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 38
  • 39. Chen Guangbiao Cans of oxygen combat polluted city streets www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 39
  • 40. Breathing Bicycle Beijing resident creates ‘breathing bicycle’ www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 40
  • 41. Studio Roosegarde: Smog Electrostatic system sucks up Beijing smog www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 41
  • 42. This is just a short extract. Read the FULL Trend Bulletin (for free!) www.trendwatching.com/asiapacific/trends/5trends2014/ www.trendwatching.com/asiapacific 5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014 42
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