2. 1. SPACE STRAPPED
Small innovations. Big opportunities.
2. SECONDHAND STATUS
First time consumers trading up and trading in.
3. FAITHFACTURING
Keep the (modern, urban) faith.
4. CROWDCRACKED
How civic-consumers are tackling Asian metropolises.
5. MADE LIVABLE IN CHINA
Why Chinese consumers are rushing to ‘health hacks’.
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
2
3. This is just a short extract.
Read the FULL Trend Bulletin
(for free!)
www.trendwatching.com/asiapacific/trends/5trends2014/
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5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
3
4. 1
SPACE STRAPPED
Small innovations. Big opportunities.
In perpetual discomfort and dissatisfied with
increasingly scarce and ever-smaller living space,
2014 will see many Asian CITYSUMERS turn their
attention to smaller, affordable and well-designed
brand solutions. Think small: compact, foldable,
stackable, modular, vertical, cantilevered, portable,
flexible, even hidden solutions that make Asian
micro-living as effficient as possible.
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
4
5. IKEA: Make Space Better
Campaign highlights compact furniture
solutions
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
5
7. Daewoo
“Mini” wall-mountable washing machine
and ultra-slim fridge
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
7
8. YOY
Art works featuring life-sized furniture
images double as chairs
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
8
9. Apostrophy’s: Living in the City
Micro-home prototype
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
9
10. 30%
Leases on Beijing’s Finance Street
cost an average of USD 137 per
square foot a year, 30% more than
the USD 104 per square foot buyers
pay on Fifth Avenue, Manhattan.
- Jones Lang LaSalle, October 2013
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
10
11. KAIST: Armadillo-T
Electric car folds in half to save space on
streets
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
11
12. 2
SECONDHAND
STATUS
First time consumers trading up
and trading in.
Asia’s newly emerging affluent middle class
consumers are eager to try the latest and best: but
many still have limited personal spending power.
In 2014, watch as they access the next best thing:
SECONDHAND STATUS. Whether buying markeddown luxury items, secondhand (design) fashion
pieces, or consumer electronics, they will seek status
at a more affordable price point.
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
12
13. YNew
India’s first consignment store re-sells
used electrical devices
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
13
14. In 2013, over 300 new secondhand
luxury stores opened in China, including
in second tier cities such as Changsha,
Hangzhou and Chengdu, with sales of
approximately CNY 3 billion (USD 4.94
billion).
- Fortune Character Institute, October 2013
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
14
15. Duriana
Find, chat and buy with local sellers
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
15
16. GreenBug
Mumbai nonprofit runs stores specializing
in pre-used goods
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
16
17. Milan Station
Secondhand luxury booming in China
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
17
18. Chic Stash
Concierge service makes secondhand
fashion convenient
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
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19. 3
FAITHFACTURING
Keep the (modern, urban) faith.
From Jakarta to Jaipur, many young and affluent
Asian consumers are becoming increasingly liberal,
try-out-prone and urbane – yet faith remains a
cherished part of their identity. In 2014, age-old faiths
are reinvented, with help from faith-based products,
services and media tailored to modern lifestyles,
technologies and expectations.
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
19
20. Crescentratings: Crescent Trips
App helps Muslim travelers keep
prayer times
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
20
21. Peace Mobile
Islamic smartphone contains religious
apps and curated content
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
21
23. Subway India
Sandwich chain creates offerings for
Jain customers
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
23
24. 64% of young Millennial consumers
surveyed in China and India want to
‘keep’ their traditional (or inherited)
religious observations, despite
globalization.
- JWT, September 2013
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
24
25. Hijabella and Laiqa
Indonesian magazines celebrate ‘hijab’
fashion
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
25
26. 4
CROWDCRACKED
How civic-consumers are tackling
Asian metropolises.
In 2014, younger generations of Asian ‘civic-consumers’
will no longer blithely accept the status quo. Instead –
empowered by digital technologies, new platforms and
democratized access to information – they’ll aggregate
their power and knowledge to create innovative new
solutions to shared problems, whether on a micro-local
or national scale.
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
26
28. Between 2010 and 2012, China’s
citizens exposed 156 corruption
cases via new media (Weibo, net
forums), twice that of traditional
media reporting.
- Chinese Academy of Social Sciences, June 2013
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
28
29. Google: Crisis Map
Flood victims in the Philippines and India
turn to Google platforms
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
29
30. Code for India
Online platform empowers users to
collaborate with local public service
providers
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
30
31. UP Singapore
Civic hackathons help source urban
solutions
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
31
32. 5
MADE LIVABLE IN
CHINA
Why Chinese consumers are
rushing to ‘health hacks’.
From dense, unpredictable smog (Beijing’s
Airpocalypse being just the most notorious example),
to ever-more-regular stomach-turning food scandals;
and, in the extreme, hearing of the rise of ‘cancer
villages’, daily life for many Chinese citizens can be
an intense challenge. No wonder Chinese consumers
will embrace innovative, effective health and safety
solutions in 2014.
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
32
33. Breathing Beijing air for just
one day can be equivalent to
smoking 21 cigarettes.
- Xinmin Weekly, February 2013
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
33
34. pH Conditioner Skyscraper
Floating units clean and neutralize air
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
34
35. Panasonic: Jing-ling
Compact air purifiers for tabletops
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
35
36. Smart Air Filters
Site offers DIY-assembled air filters
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
36
37. Frog Design: AirWaves
Connected face mask collects
location-specific air pollution data
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
37
38. Danger Maps
Online mapping system tracks
environmental hazards
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
38
39. Chen Guangbiao
Cans of oxygen combat polluted city
streets
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
39
40. Breathing Bicycle
Beijing resident creates ‘breathing
bicycle’
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
40
42. This is just a short extract.
Read the FULL Trend Bulletin
(for free!)
www.trendwatching.com/asiapacific/trends/5trends2014/
www.trendwatching.com/asiapacific
5 UNMISSABLE ASIAN CONSUMER TRENDS FOR 2014
42
43. NEXT...
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