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Youth tourism insights


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Youth insights from Trackers all over Malaysia, regarding travel and tourism. Don't miss out! :)

Published in: Travel
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Youth tourism insights

  1. 1. Youth Tourism Part 2 <br />Trendstracker Asia<br />
  2. 2. 15-24 year olds make up 43% of the youths in Malaysia which is defined as 15-40 years old.<br />Source:<br />Trendstracker Asia<br />
  3. 3. Bumiputera youths make up at least 65% of the overall 15-24 youths in Malaysia.<br />Source: Swee-Hock, S. (2007). The Population of Malaysia. ISEAS Publishing, pages 162-164.<br />Trendstracker Asia<br />
  4. 4. With a global volume growth of 3-5% a year and expenditure increasing by 8% a year, the YOUTH MARKET<br />is growingfaster than most other travel segments;<br /><br />Trendstracker Asia<br />
  5. 5. 70% of all trips taken by young people are motivated by goals such as a desire to explore, work <br />or study abroad;<br />Trendstracker Asia<br />
  6. 6. The majority are students, aged under 26 years and with a high education level.<br />Although they tend to have lower incomes, they <br />are clearly prepared to save and/or work during their travels to significantly increase their<br />spending power.<br /><br />Trendstracker Asia<br />
  7. 7. What are you doing to attract and engage the Bumiputera youth market?<br />Trendstracker Asia<br />
  8. 8. And what do you think 250 youths nationwide are saying about this?<br />Trendstracker Asia<br />
  9. 9. Trendstracker Asia<br />
  10. 10. Places that they went?<br />International- Bali, Thailand, United Kingdom, Jakarta, Cambodia, Laos, Bangkok, Singapore, Australia, Brunei<br />Domestic-Langkawi, Penang, Sarawak, Sabah, Melaka, Kuala Lumpur.<br />Trendstracker Asia<br />
  11. 11. What do they do there?<br />Festive seasons<br />Gigs<br />Studies<br />Skateboarding<br />Food tasting<br />Shopping<br />Tours<br />Sight-seeing<br />Visiting relatives<br />Surfing<br />Flaneur<br />Trendstracker Asia<br />
  12. 12. Hector, 20, Kuching<br />“Skateboarding, beaches, surfing and food!”<br />Mordiana, 20, Kuching<br />“I’m usually off to Melaka or I’m off for tours and vacation.”<br />Trendstracker Asia<br />
  13. 13. Ray, 22, Kuching<br />“Well, gigs, surfing and sight-seeing.”<br />Umar, 20, Bangi<br />“I become a flaneur, but mostly just observing the local architecture I like doing that and walking and I also sample the food, where I’ve been in Bali and Thailand, so far food very nice!”<br />Trendstracker Asia<br />
  14. 14. KamalFitri, 20, Kuala Lumpur<br />“Learn about the culture, taste the food, know about history, look at the architecture, all those things, sightseeing la.”<br />Urus, 20, Kuala Lumpur<br />“Go to Penang! Vacation and also for the food! Penang is famous for jeruk and rojak!”<br />Trendstracker Asia<br />
  15. 15. Would they travel more often if there are cheaper packages for them?<br />100% of 250 youths said yes.<br />Trendstracker Asia<br />
  16. 16. FarisFirhat, 23, Gombak<br />“Yes. I want to travel, but its expensive! If there is a cheap package inclusive of food and hotel, that’ll be so cool.”<br />AliffFarhan, 18, Kuching<br />“Yea for sure around Malaysia if its cheap especially.”<br />Trendstracker Asia<br />
  17. 17. Naquiah, 20, Seremban<br />“Yes! if its cheap, I will.”<br />Fyna, 20, Sarawak<br />“Yeah, I would be able to fly more often.”<br />Trendstracker Asia<br />
  18. 18. AwangIzzam, 18, Penang<br />“If there are packages thatarecheap, I can go back selalu! Its expensive you know!”<br />Ernie Edward, 20, Sabah<br />“Yes, definitely. I would travel more often.”<br />Trendstracker Asia<br />
  19. 19. There are millions of youths who are just WAITING to blow off some steam!<br />Trendstracker Asia<br />
  20. 20. Take this opportunity to ENGAGE THEM<br />They are NOT PICKY about the hotels they stay in, or other luxuries.<br />They just want to TRAVEL<br />Trendstracker Asia<br />
  21. 21. Now surely, there’s SOMETHING we can do about that? <br />Trendstracker Asia<br />