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Unsere Trends zu Weihnachten 2015

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Unsere Trends zu Weihnachten

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Unsere Trends zu Weihnachten 2015

  1. 1. TRENDS ZU WEIHNACHTEN UNSERE 2015
  2. 2. ADVENTSKALENDER AUS LKWS Die Schokoladenmarke Cadbury hat zusammen mit den Agenturen Golin, Elvis, PHD, Drum und RPM einen Adventskalender gestaltet, der aus 24 Lkws besteht. Die Lkws stehen zunächst auf einem großen Parkplatz in Bournville nahe Birmingham, wo das Unternehmen gegründet wurde, und ergeben zusammen aus der Vogelperspektive ein weihnachtliches Motiv. Ab dem ersten Dezember wird täglich ein Lkw aus seiner Standposition und dem Bild ausbrechen und sich zu einem Ort in Großbritannien oder Irland aufmachen, um die dortigen Bewohner mit Weihnachtssüßigkeiten zu beglücken. Hierzu wird es auch Kurzfilme zu sehen geben. http://www.burtonmail.co.uk PHD, Großbritannien Trendexplorer Send A Trend PPT Export Video Weitere Bilder DEZEMBER 2015 2 WEIHNACHTSTRENDS
  3. 3. WEIHNACHTSGESCHICHTE BEI WHATSAPP Das Bistum Essen nutzt einen digitalen Verbreitungsweg für die Weihnachtsgeschichte und versendet sie über WhatsApp. Vom vierten Advent bis Anfang Januar wird die Geschichte in Form von Bildern, kurzen Texten aus der Bibel und Videos auf die Smartphones der Nutzer geschickt, die sich dafür angemeldet haben. Dabei hält sich das Storytelling an die überlieferten Begebenheiten und schickt an jedem Tag die passende Nachricht – von der Suche nach einer Herberge für die werdenden Eltern Maria und Josef über die Geburt des Jesuskindes und die Ankunft der Heiligen Drei Könige bis zur Flucht nach Ägypten. http://blog.bistum-essen.de Bistum Essen, Deutschland Trendexplorer Send A Trend PPT Export DEZEMBER 2015 3 WEIHNACHTSTRENDS
  4. 4. WATSON ERKENNT DAS PERFEKTE WEIHNACHTSGESCHENK Das kognitive Computersystem Watson von IBM lernt durch Interaktionen und liefert so evidenzbasierte Antworten. Über das Tool „Watson Trend“ kann es beispielsweise die perfekten Weihnachtsgeschenke voraussagen. Das System analysiert dafür Millionen von Konversationen in sozialen Netzwerken, Blogs und Onlineforen. Anhand der Meinungen von Internetnutzern erkennt Watson, welche Produkte gerade im Trend liegen und welche Weihnachtsgeschenke sich die Konsumenten der verschiedenen Altersgruppen wünschen. Die Ranglisten lassen sich auf der Webseite von „Watson Trend“ sowie über die gleichnamige mobile Applikation einsehen. https://www.ibmwatsontrend.com IBM Corp., USA Trendexplorer Send A Trend PPT Export Video Weitere Bilder DEZEMBER 2015 4 WEIHNACHTSTRENDS
  5. 5. GESCHENKEBOX NIMMT FREUDE BEIM AUSPACKEN AUF Die Werbeagentur Publicis Conseil hat für den Mobilfunkprovider Orange die Kampagne „Emotions de Noël“ entwickelt, bei der der Gesichtsausdruck von Menschen beim Auspacken eines Geschenks eingefangen wurde. Dabei wurden 5000 mit einer kleinen Kamera versehene Geschenkeboxen von Orange verlost. Öffnete der Beschenkte das Paket, wurde die Kamera ausgelöst und eine Aufnahme erstellt. Der aufgenommene Gesichtsausdruck wurde dann auf eine Webseite übermittelt und dort direkt eingebettet. Die Aktion wurde in der Vorweihnachtszeit in Geschäften, in der Außenwerbung und in TV-Spots beworben und sorgte in Frankreich für viel Aufmerksamkeit. https://emotionsdenoel.orange.fr Orange S.A., Frankreich Trendexplorer Send A Trend PPT Export Video Weitere Bilder DEZEMBER 2015 5 WEIHNACHTSTRENDS
  6. 6. PERSÖNLICHE WÜNSCHE AUF BILLBOARDS Der Einzelhändler Currys PC World aus Großbritannien versucht mit personalisierten Werbetafeln, die Suche nach Weihnachtsgeschenken zu erleichtern. Um dies zu ermöglichen, hat Currys vorher ein Onlineformular ausgegeben, in dem etwa 2000 Kunden angegeben haben, was sie sich zu Weihnachten wünschen. Durch Livepostertechnologie werden derzeit die persönlichen Hinweise über mehr als 500 verschiedene Touchpoints inklusive statischer Werbewände verbreitet. Die persönlichen Geschenkwünsche können so nicht nur von den Liebsten der Teilnehmer entdeckt werden, sondern auch vielen anderen Kunden als Inspiration dienen. http://www.currys.co.uk DSG Retail Ltd., Großbritannien Trendexplorer Send A Trend PPT Export DEZEMBER 2015 6 WEIHNACHTSTRENDS
  7. 7. WEIHNACHTLICHER SANDWICHLADEN ZUM AUSPACKEN Die Cafékette Pret A Manger hat im Zuge einer Kampagne für ihre „Christmas Sandwiches“ die Weihnachtssaison eingeläutet. Eine der Londoner Filialen wurde dabei komplett in Geschenkpapier eingewickelt, sodass die Kunden die Filiale buchstäblich auspacken mussten, um einzutreten. All jene, die mitmachten, wurden mit einem festlichen Mittagssnack belohnt. Zudem wurde auf der Webseite von Pret A Manger ein Timer angezeigt, der die verbleibende Zeit bis zum Launch der weihnachtlichen Sandwiches anzeigte, und ein Link bereitgestellt, über den die Seitenbesucher eine Erinnerungsfunktion für das Mittagessen in ihren Kalender integrieren konnten. https://www.pret.co.uk Pret A Manger (Europe) Ltd. , Großbritannien Trendexplorer Send A Trend PPT Export Video Weitere Bilder DEZEMBER 2015 7 WEIHNACHTSTRENDS
  8. 8. TRENDONE GMBH Gasstraße 2 22761 Hamburg Tel +49 (0)40 52 67 78 0 Fax +49 (0)40 52 67 78 36 DISCLAIMER COPYRIGHT 2015 Alle Rechte vorbehalten. Die in dieser Präsentation dokumentierten Trends und Thesen sind geistiges Eigentum der TRENDONE GmbH und unterliegen den geltenden Urhebergesetzen. Die Verwendeten Bilder dienen lediglich Research- und Illustrationszwecken. Sie stehen nicht zur Publikation frei. TRENDONE GMBH Brunnenstraße 37 10115 Berlin Tel +49 (0)30 50 91 48 56 Fax +49 (0)30 50 91 48 60 TRENDONE GMBH Spittelberggasse 3/6 1070 Wien, Österreich Tel +43 (0)1 52 30 50 0 Fax +43 (0)1 52 30 50 015 8 · · · ·BLOG.TRENDONE.COM WWW.TRENDONE.COM WWW.TRENDEXPLORER.COM WWW.FACEBOOK.COM/TRENDONE WWW.TWITTER.COM/TRENDONE info@trendone.com info@trendone.com info@trendone.com DEZEMBER 2015

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