Web Assessments

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Skyline Club, One American Square
Website Assessments presented by Aaron Stanley King from Digiop

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Web Assessments

  1. 1. Website Assessments by Aaron Stanley King June 8 th , 2010
  2. 2. Agenda <ul><li>Website Assessments </li><ul><li>Functionality
  3. 3. Security
  4. 4. Performance
  5. 5. Validation
  6. 6. Usability </li></ul><li>Search Engine Optimization </li><ul><li>SEO Score
  7. 7. Competitive Analysis </li></ul><li>Social Media </li><ul><li>Facebook, Twitter, MySpace
  8. 8. LinkedIn
  9. 9. Foursquare and Gowalla
  10. 10. The web is an elephant, it never forgets. </li></ul></ul>
  11. 11. Website Assessments <ul><li>Functionality </li><ul><li>Navigation
  12. 12. Search
  13. 13. Content Management
  14. 14. Marketing Integration
  15. 15. Applications and Tools
  16. 16. Cross browser / Cross platform </li></ul></ul>
  17. 17. Website Assessments <ul><li>Security </li><ul><li>Cross-site Scripting (XSS)
  18. 18. SQL Injection
  19. 19. SSL and Encryption
  20. 20. Protected Con tent
  21. 21. DNS and Domain Name Registration </li></ul></ul>
  22. 22. Website Assessments <ul><li>Performance </li><ul><li>DNS and Domain Name Registration
  23. 23. Speed Report </li><ul><li>Cache
  24. 24. Compression
  25. 25. Initial load time
  26. 26. Javascript </li></ul><li>Compliance </li></ul></ul>
  27. 27. Website Assessments <ul><li>Validation </li><ul><li>HTML Compliance (W3C)
  28. 28. Missing Links
  29. 29. CSS Compliance
  30. 30. RSS Compliance
  31. 31. Accessibility </li><ul><li>WCAG
  32. 32. Section 508 </li></ul></ul></ul>
  33. 33. Website Assessments <ul><li>Usa bility </li><ul><li>Visual Design
  34. 34. Interactivity
  35. 35. Originality
  36. 36. Professionalism and Effectiveness
  37. 37. Trends and Statistics
  38. 38. Content Consistency </li><ul><li>Content spellcheck </li></ul></ul></ul>
  39. 39. Search Engine Optimization <ul><li>SEO Score </li><ul><li>Position and Ranking
  40. 40. Link Analysis
  41. 41. Regional Compitition </li></ul></ul>
  42. 42. Search Engine Optimization <ul><li>Competitive Analysis </li><ul><li>Regional Competition
  43. 43. Paid Advertising Analysis
  44. 44. SWOT </li><ul><li>strengths, weaknesses, opportunities, threats </li></ul></ul></ul>
  45. 45. Social Media <ul><li>Facebook, Twitter, MySpace, etc. </li></ul>
  46. 46. Social Media <ul><li>LinkedIn, Plaxo, ZoomInfo etc. </li></ul>
  47. 47. <ul><li>Foursquare, Gowalla, gps apps </li></ul>Social Media
  48. 48. Social Media <ul><li>The web is an elephant, it never forgets. </li></ul>
  49. 49. Aaron Stanley King <ul><li>http://www.aaronstanleyking.com
  50. 50. @trendoid
  51. 51. [email_address]
  52. 52. 1-317-341-5139 </li></ul>

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