Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

45 Examples of Re-Engagement Emails

39,351 views

Published on

Every organization should be sending emails to re-engage their email subscribers. There are many kinds of emails to send. In this presentation, you will learn all of the various ways you can re-engage a subscriber via email and see 45 specific examples.

Published in: Marketing
  • Winning the Lottery is Based on This [7 Time Winner Tells All] ♣♣♣ http://t.cn/Airfq84N
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • How To Make Every Day Your Perfect Day By Raising Your Vibration ♥♥♥ http://t.cn/AiuvUCDd
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Manifestation Magic� - $27 - By Alexander Wilson - 96% Off ♥♥♥ http://scamcb.com/manifmagic/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Just watch this FREE video that explains exactly how you can use the power of the "abundance secret" to tap into the universe, and bring you unlimited wealth. Hurry, this video won't be up for long! ■■■ https://bit.ly/2mganVe
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Settling for less on valentine's? Then you need VigRX pLUS! ◆◆◆ http://t.cn/Ai88iYkP
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

45 Examples of Re-Engagement Emails

  1. 1. Re-Engagement Emails aka “We Miss You” 45 Re-Engagement Emails & Their Differences Andrew Kordek Co-Founder & Chief Strategist
  2. 2. Re-engagement Emails There are many kinds • Re-engagement emails can take many different forms: • Former customers who have not purchased in awhile • Former engagers who have not opened/clicked in awhile • Former big spenders who have not spent in X time • Former seasonal spenders who have not taken advantage of new offers • Lapsed loyalty program members • Lapsed gifter’s • People engaged in the email program, but have not bought • Lapsed online customers who have engaged in a store • Lapsed email customers who have engaged online • Heavy openers but are non clickers • Long time cart abandoners • Long time browse abandoners • Once heavy engagers and have reached threshold for non engagement • Subscribers who has not opened in the first 30 or XX days of signing up for the Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved program • Subscribers who have never ever done anything
  3. 3. Email Examples Of the Same Message
  4. 4. The minimal discount SL: Get 10% Off – We Miss You! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  5. 5. The email ending email Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved SL: The end is near
  6. 6. The “You Must Open” to get savings SL: Must open to confirm savings Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  7. 7. The super long code with images that don’t conform SL: We miss you. Save 20% on hotels! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  8. 8. Reconnect but you need to sign up. SL: We Miss You Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  9. 9. The I have never purchased online, but still get a re-engagement Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved email SL: We miss you. Take 20% Off a Single Item
  10. 10. Email value prop re-statement SL: Open To Continue Subscription +30% Off Inside Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  11. 11. The assumptive re-engage SL: Hey! It's been a while. Still want to receive Macy's emails? Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  12. 12. The something is new....come back SL: We'd Love To Welcome You Back To Janie And Jack Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  13. 13. The click to confirm SL: We Miss You – Come Back! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  14. 14. The F&F mix in with re-engagement SL: We Miss You - 25% Off Just For You! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  15. 15. The praise and come back SL: We Miss You! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  16. 16. The I never bought, come back and try us. SL: We miss you! Here's a $100 reward to come back. Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  17. 17. The don’t forget we have been sending you email re-engagement with discount SL: We miss you. Here's 15% off... Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  18. 18. Value prop restatement with the “hey where you been” message SL: Hello, Friend. Still There? Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  19. 19. The short window to come back for discount SL: We miss you, andrew | Come back and save Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  20. 20. The “you have to choose” SL: We Miss You - Do You Still Want to Receive our Emails? Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  21. 21. The friendly Canadian re-engagement SL: We want you back. Here’s $15 to prove it. Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  22. 22. The content has nothing to do with getting me to engage with your brand SL: We Miss You.. Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  23. 23. The best subject line with flattery email Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved SL: Pssst…Where'd you go?
  24. 24. The Pictograph leading SL SL: Still ♥ New York? Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  25. 25. The nice discount to get me email SL: We miss you! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  26. 26. The corporate brand and the fact that they “really” miss me email SL: WE MISS YOU! Come back for an extra 10% off Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  27. 27. The loaded pre-header SL: We miss you. Open this to stay on our list Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  28. 28. The associated brand discount limited time email SL: We Miss You! Here's Proof! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  29. 29. The dwarfed CTA SL: We miss you. Can we tempt you back with this? Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  30. 30. The personal letter SL: Hi Andrew -- Haven't heard from you in a while. Should we stop emailing you? Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  31. 31. The heard? Or ordered from you email. SL: Here’s an exclusive 50% off deal for the pizza fans we miss most Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  32. 32. The unique I need to chose to my offer SL: We Miss You! Enjoy A Sweet Indulgent Offer! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  33. 33. The XX time they sent me a re-engagement email and they are giving me one last chance. SL: Last Chance to Redeem Your Exclusive Offer! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  34. 34. The guilty conscience SL SL: You've Been Missing Out (And We Miss You) Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  35. 35. The code is obvious I have never bought re-engagement email SL: We Miss You! Enjoy 50% Off and Free Returns Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  36. 36. The wordy gamer email SL: We Miss You – Please Enjoy This Discount on Mac Games Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  37. 37. The cheesy graphics but nerdy good email SL: A special coupon for a long-time customer we really miss Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  38. 38. The miss your clicks only email SL: We miss you! Shop again & save big! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  39. 39. The guilty/tempt you with food SL: Free Treat because We Miss You Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  40. 40. The “in yo’ face” discount SL: We miss you - Come back with this special offer Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  41. 41. The straight up SL: We Miss You ! Come Back & Save 10%! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  42. 42. The discount/free ship double whammy SL: Last Chance to Come Back! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  43. 43. The “humanized” re-engagement SL: Let’s Catch Up! 20% Off Online Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  44. 44. The hear what you are missing SL: Back at you with shortcuts, icon packs, and notification badges Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  45. 45. The confirm/rejoin now to get back in SL: We miss you. Do you still want to hear from us? Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  46. 46. The “from the owners” re-engagement Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved SL: Corey, We Missed You
  47. 47. The creative doesn’t match the message email SL: We've Missed You- Save 30% For Coming Back! Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  48. 48. The “put a banner at the top” email SL: Corey, We've Missed You Proprietary & Confidential. © 2014 Trendline Interactive. All rights reserved
  49. 49. “You can either love or hate the creative or messaging of these examples, but if you are not sending these, you are leaving money on the table” – Andrew Kordek
  50. 50. Thank You.

×