Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

32 Amazing Email Marketing Stats

898 views

Published on

Here are 32 handpicked Email Marketing Stats for you to bring into your next meeting with key executives or when asking for a bigger email budget.

Published in: Marketing
  • Be the first to comment

32 Amazing Email Marketing Stats

  1. 1. 32 Amazing Email Marketing Stats
  2. 2. 2 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 Learn them. Live them. Love them. Use them.
  3. 3. 3 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “20% of global commercial email is either blocked or being diverted to the spam folder” Source: Return Path – 2017 Deliverability Benchmark Report
  4. 4. 4 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “42% of Americans check their email while in the bathroom” Source: Adobe
  5. 5. 5 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “3,104,450,712 legitimate emails are sent every hour” Source: Internetlivestats
  6. 6. 6 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “Email is 40X better at acquiring news customers than Facebook & Twitter” Source: McKinsey & Company
  7. 7. 7 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “1.8% is the average Order Rate on cart recovery emails” Source: Soundest
  8. 8. 8 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “Gmail has 1 billion active users worldwide” Source: Statista
  9. 9. 9 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “ONLY 47% of marketers say they sometimes test subject lines” Source: MarketingProfs
  10. 10. 10 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “The emoji had the highest read rate (33%) when used in subject lines” Source: Return Path
  11. 11. 11 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “12% of UK Email Marketers spend no time at all on their email strategy” Source: Adestra
  12. 12. 12 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “The biggest email marketing trend in 2017 was Interactive Emails (27.2% of respondents)” Source: MarketingProfs
  13. 13. 13 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “50% of Americans check their email while on vacation” Source: Adobe
  14. 14. 14 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “74% of women prefer gender neutral marketing messages” Source: EveryCloud Infographic
  15. 15. 15 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “4.24% of visitors from email marketing buy something compared to 2.49% from search and 0.59% from social media ” Source: Monetate
  16. 16. 16 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “You are 6X more likely to get a click-through from an email campaign than you are from a tweet” Source: MarketingProfs
  17. 17. 17 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “Only 39% of online retailers send personalized product recommendations via email” Source: Certona
  18. 18. 18 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “42% of marketers do not send targeted emails” Source: MarketingProfs
  19. 19. 19 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “86% of business indicate they plan to increase their email marketing budgets” Source: Email On Acid
  20. 20. 20 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “23% say they don’t focus on ANY metrics to measure success” Source: Smart Insights
  21. 21. 21 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “71% of UK Email Marketers have a basic to non-existent email optimization strategy for mobile devices” Source: Adestra
  22. 22. 22 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “The emoji had the highest complaint rate when used in subject lines” Source: Return Path
  23. 23. 23 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “29% say that an increase in subscribers is how marketers measure success in their program” Source: Smart Insights
  24. 24. 24 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “85% of US retailers consider email marketing one of the most effective customer acquisition tactic” Source: MarketingProfs
  25. 25. 25 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “33% of brands are starting holiday email campaigns in October” Source: Moveable Ink
  26. 26. 26 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “62% of UK Email Marketers spend 2 or more hours on design and content on an email campaign” Source: Adestra
  27. 27. 27 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “Women spend 7 minutes more per month on a smartphone checking email compared to men” Source: EveryCloud Infographic
  28. 28. 28 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “68% of Americans say they base their decision to open an email on the ’From’ name” Source: Campaign Monitor
  29. 29. 29 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “Hobbies had the highest click through rate at 5.13% followed by Media & Publishing at 4.70%” Source: MailChimp
  30. 30. 30 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “Restaurants had the lowest click through rates at 1.25%” Source: MailChimp
  31. 31. 31 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “The average consumer has 3.9 personal email addresses” Source: BlueHornet
  32. 32. 32 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “81% of B2B marketers use email newsletters as part of their content marketing strategy” Source: Content Marketing Institute
  33. 33. 33 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “76% of B2B marketers are seeing active growth within their email lists with 15% reporting rapid growth” Source: Ascend2
  34. 34. 34 T r e n d l i n e P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7 “61% of consumers enjoy receiving promotional emails weekly and 38% would like emails to come more frequently” Source: MarketingSherpa
  35. 35. Our services. W W W . T R E N D L I N E I . C O M
  36. 36. Thank you. www.trendlinei.com

×