Avery’S Recliners

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  • Avery’S Recliners

    1. 1. Avery’s Recliners Our goal is to give you the most comfortable seat you will ever have.
    2. 2. Major Products <ul><li>The Black Massage Recliner </li></ul><ul><li>$743.99 </li></ul>
    3. 3. Major Products <ul><li>The Lean Back Recliner </li></ul><ul><li>$480.99 </li></ul>
    4. 4. Customer Demographic <ul><li>Most customers here are males between 30 and 60. </li></ul><ul><li>They have sufficient income at least to buy a recliner </li></ul><ul><li>They more than likely have a college education. </li></ul>
    5. 5. Employees Needed <ul><li>We are looking for younger energetic employees that can sell well. </li></ul><ul><li>We can educate them about the recliner business if needed. </li></ul>
    6. 6. Major Marketing Activities <ul><li>Avery’s Recliners will be marketed in every way possible. There will be commercials, billboards, flyers, everything you can imagine. </li></ul>
    7. 7. Startup <ul><li>Projected startup costs are somewhere around $425,000 </li></ul>
    8. 8. Goals <ul><li>Short term goals: </li></ul><ul><li>Sell 100 recliners in the first month. </li></ul><ul><li>Keep employees happy </li></ul><ul><li>Long term goals: </li></ul><ul><li>Become most famous recliner store. </li></ul><ul><li>Make Billions. </li></ul>
    9. 9. Competitors <ul><li>My competitors are Ashley Furniture and La-Z-Boy. </li></ul><ul><li>My product is different because it is the perfect comfort for everybody, and we have unique styles that only Avery’s Recliners have. </li></ul>

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