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Social network

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Un’efficace presenza nei social network è fondamentale per stare sul mercato contrastando la crisi e coinvolgendo clienti e potenziali clienti nelle iniziative della vostra azienda

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Social network

  1. 1. Social Network DI MARCO D’ANGELO W W W. L AT U A I M P R E S A C O N M E . I T
  2. 2. Intro - DI COSA NON PARLIAMO - NUMERI SOCIAL - CASI PRATICI AZIENDALI DI PMI - COMPLESSITÀ DI UNA CAMPAGNA SOCIAL Media Mkt - I SOLITI IGNOTI www.latuaimpresaconme.it
  3. 3. Numeri : Aziende che usano Social www.latuaimpresaconme.it
  4. 4. Numeri : Aziende che usano Social www.latuaimpresaconme.it
  5. 5. Numeri : Aziende che usano Social www.latuaimpresaconme.it
  6. 6. Numeri : Utenti che usano Social www.latuaimpresaconme.it
  7. 7. Numeri : Utenti accesso ai Social www.latuaimpresaconme.it
  8. 8. Numeri : Utenti che usano Social www.latuaimpresaconme.it
  9. 9. Case History : U.S.A. Coffee Groundz Twitter : - Diffusione & Visibilità - Consegne a domicilio - Franchising www.latuaimpresaconme.it
  10. 10. Case History : U.S.A. Coffee Groundz www.latuaimpresaconme.it
  11. 11. Case History : ITA Oleifici Mataluni Facebook : - Diffusione & Visibilità - Cultura del mangiar sano - Internazionalizzazione www.latuaimpresaconme.it
  12. 12. Case History : ITA - Oleifici Mataluni www.latuaimpresaconme.it
  13. 13. Criticità : Organizzazione dei Social Il Social Team dovrebbe essere costituito da : 1. Project manager 2. Responsabile delle pagine aziendali 3. Coordinatore 4. Community manager 5. Tecnico www.latuaimpresaconme.it
  14. 14. Criticità : Organizzazione dei Social 1. Analisi delle dinamiche aziendali 2. Identificazione dell’identità digitale 3. Istruire l’azienda 4. Netiquette 5. Piano dei contenuti 6. Web Benchmarking www.latuaimpresaconme.it
  15. 15. Criticità : Organizzazione dei Social Obiettivi di una campagna Social 1. Brand Reputation 2. Presentazione Prodotti e Servizi 3. Promozioni , Vendite ed Eventi 4. Customer Care , Feedback 5. Co-marketing www.latuaimpresaconme.it
  16. 16. Conclusioni : Strategia Giusta per Ognuno www.latuaimpresaconme.it
  17. 17. GRAZIE ! www.latuaimpresaconme.it

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