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The Social Web
Trebor Scholz

DMS415/528 SCH, Sociable Web Media
T R, 1300-1450

Department of Media Study

Website:
http://collectivate.net/courses

trebor@thing.net
Course Description
Today, is it feasible to live ethical, meaningful lives in the context of the Social
Web?

This course formulates a critique of the Social Web. Based on the rapid growth
of participation in social life online and in mobile space-- from social news,
referral, social search, media sharing, social bookmarking, tagging, virtual
worlds and social networked games, social mapping, IM, social networking,
blogging and dating, this class formulates a critical analysis of the
international Social Web with regard to privacy, intellectual property, and the
utilization of social creation of value through the lens of a small number of
case studies in the areas of education, political activism, and art.


The course starts with a history of computer-facilitated networked sociality.
We’ll discuss the preconditions, motivations, and typologies of participation in
order to then start to debunk the Web 2.0 ideology. The course concludes with
an examination of the future of the Internet (mobile social space, net
neutrality, and the changed nature of the digital divide) in order to then locate
fields of possibility for social change.
Key theoretical texts that we study include Yochai Benkler’s Wealth
of Networks, Henry Jenkins’ Convergence Culture, Trebor Scholz’
What the MySpace generation should know about working for free,
Jurgen Habermas on the Internet and the public sphere, Fred
Turner’s Where the Counterculture Met the New Economy, Jeff
Jarvis’ “Who owns the wisdom of the crowd? The crowd.,” Nicholas
Carr’s “Sharecropping the long tail,” Michael Hardt’s “Affective
labor,” Olga Goriunova’s “From Art on Networks to Art on
Platforms“ and Adam Arvidsson’s “The Crisis of Value and the
Ethical Economy.”


This is a theory-based course that also teaches you to participate,
discuss and analyze practices on the Social Web (e.g., the use of
Facebook, Twitter, IM, blogs, SecondLife).
week 2,3
         A History of the Social Web
                  Social Isolation, the Public Sphere and the WWW
         week 4
                     Who Cares? The Social Web in Numbers
             week 5 Quality. The Wisdom or Ineptitude of Networked Publics
         The Web 2.0 Ideology
week 6
                    Art and the Social Web
         week 7,8,9 Education and the Social Web
                      Political Activism and the Social Web

             week 10,11 Preconditions for Participation
                          Motivations for Participation
                          Typologies of Participation
  week 12
         The Ethics of Participation. Got ethics? Labor, what?
                           Fields of Possibilities
             week 13,14
                           The Future of the Social Web
Web 2.0 -- What Went Wrong?
Methodology:

Dystopia        In-between Space              Utopia


 Methods:

 lecture, discussion (online and in-class),
 student presentations

 case studies

 practical immersion in social web media
Web 2.0 -- What Went Wrong?
Introduction
Getting our terms straight:
Participatory Cultures, Web 2.0, Social Web,
Sociable Web, Read/Write Web, Live Web,
Convergence Culture
Glossary for the semester

                                Narrowcasting
Affective Economy
                                Networked Public Sphere
AJAX
                                Networked publics
API
                                RSS
Architecture Of Participation
                                Social networking
Social Bookmarking
                                Social Search
Collective Intelligence
                                Social Tagging
Commons-Based Peer Production
                                Tagging
Crowdsourcing
                                User
Cultural Context Provider
                                User Generated Content
Egocasting
                                Virtual Worlds
Folksonomy
                                Walled gardens
Free Cooperation
                                Wiki
Immaterial labor
Micro-fame
Referral
Dating            Social Search             Social News




                                                             Tagging
                            Mobile Social
  Media Sharing

                                                                                   IM




            Social Bookmarking
                                                           Social Networking
                                    Shopping/Auction
eference




                                                                         Games/Virtua
                                                                           Worlds
     Social Mapping                                    Blogging
                                  p2p
http://dotsub.com/
2004
2004
http://www.splicemusic.com/search/
Web 2.0 -- What Went Wrong?
http://www.flickr.com/photos/samlab/1071496343/
2004
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
http://mosh.nokia.com/restricted
http://mosh.nokia.com/restricted
http://mosh.nokia.com/restricted



         http://globalnerdy.com/2007/07/23/kids-say-email-is-only-for-talking-to-the-man/
hard blogging




                http://www.flickr.com/photos/yourclimbing/792024275/
source: Flickr
2004
2004
http://mosh.nokia.com/restricted
http://mosh.nokia.com/restricted
http://mosh.nokia.com/restricted
source: Flickr
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
A History of the Social Web
16th century- rumor of “sympathetic
needles” Cardinal Richelieu




 1746 200 monks Jean-
 Antoine Nollet linked to
 electrical battery




 1797 optical telegraphy
A Brief History of the Social Web

      History of the Social Web
Virtual Connections: Community Bonding on the Net by Stuart Glogoff



OVERVIEW, REALITIES, POTENTIALS


Platforms, Environments, & Technologies of Cooperation

We Are the Web by Kevin Kelly

A Manifesto for Networked Objects (Why Things Matter) by Julian Bleeker
Required Readings:

Kelly, Kevin. quot;Wired 13.08: We Are the Web.quot; Wired News . 1 Jan 2005. 26 Aug 2007 (<http://www.wired.com/wired/archive/13.08/tech.html>.

Sterling, Bruce. quot;A Short History of the Internet by Bruce Sterling .quot; Yale University Library. 1 Jan 1993. 26 Aug 2007
<http://www.library.yale.edu/div/instruct/internet/history.htm>.

Suggested:

Allen, Christopher. quot;Life With Alacrity: Tracing the Evolution of Social Software.quot; Life With Alacrity. 13 Oct 2004. 12 Jul 2007 <http://
www.lifewithalacrity.com/2004/10/tracing_the_evo.html>.

Udell, Jon. quot;Tag mania sweeps the Web | InfoWorld | Column | 2005-07-20 | By Jon Udell.quot; InfoWorld - Information Technology News, Computer
Networking & Security. 2 Jul 2005. 26 Aug 2007 <http://www.infoworld.com/article/05/07/20/30OPstrategic_1.html>.

Turner, Fred. quot;Where the Counterculture Met the New Economy .quot; Stanford. 1 Jan 2007. 26 Aug 2007 <http://www.stanford.edu/~fturner/Turner%20Tech
%20&%20Culture%2046%203.pdf>

Scholz, Trebor. A History of the Social Web.

quot;List of social networking websites - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 16 Jul 2007. 16 Jul 2007 <http://
en.wikipedia.org/wiki/List_of_social_networking_websites>.

Donath, Judith. quot;Sociable Media.quot; Sociable Media Group - MIT Media Lab. 15 Apr 2004. 9 Jul 2007 <http://smg.media.mit.edu/papers/Donath/
SociableMedia.encyclopedia.pdf>.

Glickman, Matt, and Mark Horton. quot;Netnews History - Usenet Server, Jim Ellis, Tom Truscott, Steve Bellovin.quot; Internet history, design, web, email.... 1
Jan 1996. 17 Jul 2007 <http://www.livinginternet.com/u/ui_netnews.htm>.

quot;History of the Internet.quot; the history of computing project. 19 Mar 2001. 17 Jul 2007 <http://www.thocp.net/reference/internet/internet1.htm>.

quot;Social search - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 5 Jul 2007. 16 Jul 2007 <http://en.wikipedia.org/wiki/
        Social_search>.

quot;Social media - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 10 Jul 2007. 11 Jul 2007 <http://en.wikipedia.org/wiki/
Social_media>.
Web 2.0 -- What Went Wrong?
Social Isolation, the Public Sphere
          and the WWW
Web 2.0 -- What Went Wrong?
urban sprawl, the culture of fear, parental culture of control, a lost sense of place and the nature of the job market (people

moving for work more in the US than in Europe), American individualism, and the described move toward public spaces that

are less and less places of encounter but are rather becoming locations of commerce.
Required Reading:

Boeder, Piter. quot;Habermas' heritage.quot; First Monday. 21 Aug 2005. 26 Aug 2007 <http://firstmonday.org/issues/
issue10_9/boeder/>.

Kluge, Alexander, Peter Labanyi, and Oskar Negt. Public Sphere and Experience: Toward an Analysis of the
Bourgeois and Proletarian Public Sphere (Theory and History of Literature). Minneapolis: University of Minnesota
Press, 1993.

Kellner, Douglas. quot;Habermas, the Public Sphere, and Democracy: A Critical Intervention.quot; Graduate School of
Education and Information Studies. 1 Aug 2007. 26 Aug 2007 <http://www.gseis.ucla.edu/faculty/kellner/papers/
habermas.htm>.
Web 2.0 -- What Went Wrong?
Who Cares?
The Social Web in Numbers
YouTube # 2 Avril Lavigne - Girlfriend
50,365,151 views.
10 million blog page views
(+ 789 comments) on January 9th, 2007
Wikipedia

170 million entries in
English version (2007)



Consumers and users become producers: “produsers”

Peer-to-peer Music, video
600 billion web pages (100 pages per person alive)

100 million blogs

73 percent of American adults are
currently Internet users (Pew institute)

20% of Americans say that the Internet has made it
easier for them to obtain health care

32% say that it has improved their ability to shop

84 million American adults report that they have
broadband connections at home
MySpace: 170 million unique users

Blogger: 18.5 million unique users

Classmates: 12.9 million unique users

YouTube: 12.5 million unique users (65.000 uploads a day)

MSN Groups: 10.6 million unique users

55% of US teenagers use social networking sites
Users making a living o the Social Web
Age Online

88 % of people from 18 to 29

84 % of people 30 to 49 years old

71 % for those 50 to 64 years

32 % for those over 65

More women than men (08/2007)
The emergence of the

   user/producer,

   amateur/expert
Required Reading:
Rosen, Jay. quot;PressThink: The People Formerly Known as the Audience.quot; Department of
Journalism at New York University. 27 Jun 2006. 16 Jul 2007 <http://journalism.nyu.edu/
pubzone/weblogs/pressthink/2006/06/27/ppl_frmr.html>.

Heuer, Chris. quot;Social Media Club- The Importance of Social Media.quot; Social Media Club. 19
Sep 2006. 11 Jul 2007 <http://www.socialmediaclub.org/2006/09/19/the-importance-of-social-
media/>.

Suggested:
quot;Top 10 highest traffic websites.quot; Canadian Content Forums. 27 Jan 2007. 12 Jun 2007
<http://forums.canadiancontent.net/computers-internet/56699-top-10-highest-traffic-
websites.html>.

quot;Nielsen BuzzMetrics - Bloggers' Top-Cited Wikipedia 2006 Entries: quot;Web 2.0,quot; quot;Steve
Irwinquot; and quot;Mark Foley Scandal,quot; Says Nielsen BuzzMetrics.quot; MarketWire. 13 Dec 2006. 9
Jul 2007 <http://www.marketwire.com/2.0/release.do?id=709391&sourceType=1>.

Hamman, Robin. quot;cybersoc.com: quot;nearly 50%quot; of US users visit social networking sites...sort
of.quot; cybersoc.com. 15 May 2006. 27 Jun 2007 <http://www.cybersoc.com/2006/05/
nearly_50_of_us.html>.
Web 2.0 -- What Went Wrong?
Quality
The Wisdom or Ineptitude of
Networked Publics
Web 2.0 -- What Went Wrong?
Required Reading:

Lanier, Jaron. quot;Edge; DIGITAL MAOISM: The Hazards of the New Online Collectivism By
Jaron Lanier.quot; Edge. 30 May 2006. 31 Jul 2007
<http://www.edge.org/3rd_culture/lanier06/lanier06_index.html>.

quot;Reactions to Digital Maoism. Many-to-Many:.quot; Many-to-Many:. 3 Feb 2006. 27 Jun 2007
<http://many.corante.com/archives/2006/06/07/reactions_to_digital_maoism.php>.

Suggested:

quot;Crowdsourcing - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia.
6 Jul 2007. 10 Jul 2007 <http://en.wikipedia.org/wiki/Crowdsourcing>.

quot;Crowdsourcing - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia.
6 Jul 2007. 10 Jul 2007 <http://en.wikipedia.org/wiki/Crowdsourcing>.

quot;Folksonomy - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia.
9 Jul 2007. 16 Jul 2007 <http://en.wikipedia.org/wiki/Folksonomy>.
Web 2.0 -- What Went Wrong?
The Web 2.0 Ideology
Questions:
What is the problem with the discussion around
                   “Web 2.0”?
What is missing from the following illustrations/
               graphs of Web2.0?
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.htm
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
http://www.adaptivepath.com/publications/essays/archives/000547.php
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
Required Reading;
Arvidsson, Adam. quot;Crisis of Value and the Ethical Economy - P2P Foundation.quot; The Foundation for P2P Alternatives - P2P Foundation. 26
Jun 2007. 26 Aug 2007 <http://www.p2pfoundation.net/Crisis_of_Value_and_the_Ethical_Economy#Text>.

O'Reilly, Tim. quot;Not 2.0?.quot; O'Reilly Radar. 5 Aug 2005. 9 Jul 2007 <http://radar.oreilly.com/archives/2005/08/not_20.html>.

O'Reilly, Tim. quot;O'Reilly -- What Is Web 2.0.quot; O'Reilly Network -- Developers' Hub -- web development, open source development, open
        and emerging technologies. 30 Sep 2005. 9 Jul 2007 <http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-
        web-20.html>.

Hiram Soltren, Jose, and Harvey Jones. quot;Facebook: Threats to Privacy.quot; MIT. 1 Jan 2005. 26 Aug 2007 <http://www-swiss.ai.mit.edu/
6.805/student-papers/fall05-papers/facebook.pdf>.

Scharmen, Fred (2006, May). quot;You Must Be Logged In To Do That!quot; Yale Arch 752b
<http://www.sevensixfive.net/myspace/myspacetwopointoh.html>

Barnes, Susan. quot;A privacy paradox: Social networking in the United States.quot; First Monday. 1 Jan 2006. 26 Aug 2007 <http://
www.firstmonday.org/issues/issue11_9/barnes/index.html>.

Carr, Nicholas. quot;Nicholas Carr: The net is being carved up into information plantations | Technology | The Guardian.quot; Guardian Unlimited
home | Guardian Unlimited. 17 May 2007. 26 Aug 2007 <http://www.guardian.co.uk/technology/2007/may/17/media.newmedia>.

Suggsted:
Best, David. quot;Web 2.0Next Big Thing or Next Big Internet Bubble?.quot; Lecture Web Information Systems. 11 Jan 2006. 9 Jul 2007 <http://
page.mi.fu-berlin.de/~best/uni/WIS/Web2.pdf>.

quot;Web Worker Daily &raquo; Blog Archive The Two-Edged Sword of Web 2.0 &laquo;.quot; Web Worker Daily . 29 Mar 2007. 26 Aug 2007
<http://webworkerdaily.com/2007/03/29/the-two-edged-sword-of-web-20/>.

quot;Web 2.0 - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 9 Jul 2007. 9 Jul 2007 <http://
en.wikipedia.org/wiki/Web_2.0>.
Web 2.0 -- What Went Wrong?
Preconditions for Participation
Questions:
  What does it take for
people to contribute to the
 Web? Are those who do
 participate “elite users”?




                              http://www.flickr.com/photos/benheine/567637606/
http://www.flickr.com/photos/larrythebiker/212325747/   http://www.flickr.com/photos/socw324/479224536/




                                       The Haves and the Very Much Have Nots
Distribution of the Users of Social Networking Sites
Web 2.0 -- What Went Wrong?
Motivations for Participation
Questions:
What motivates people on the Social Web to engage?
http://www.flickr.com/photo_zoom.gne?id=387703860&size=l
Required Reading:

Gefen, David, and Catherine M. Ridings. quot; Virtual Community Attraction:Why People
Hang Out Online.quot; Journal of Computer-Mediated Communication. 1 Nov 2004. 31
Jul 2007 <http://jcmc.indiana.edu/vol10/issue1/ridings_gefen.html#s2>.
Typologies of Participation
Questions:
Which different types (and intensities) of
participation can you identify?
Typologies of Participation

                     Questions:
Which different types (and intensities) of participation
                  can you identify?
Web 2.0 -- What Went Wrong?
re-insertion of historical figures
    as friends (Cage, Derrida)
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
http://www.flickr.com/photos/kurafire/307534451/




http://www.flickr.com/photos/pandemia/354115976/
source: Flickr
Web 2.0 -- What Went Wrong?
The Ethics of Participation

        Got ethics? Labor, what?

The production of value on the Social Web
Questions:

What are ethical standards on both, the side
of the users and the corporate platform
providers?

What’s the difference between moralistic
posturing and discussions about
context-specific ethics?

Does talk about ethics mean that we
can’t have any more fun?

Do the activities on the Social Web qualify
as immaterial labor?
Becoming a Speaker
The Social Web moves speaking
from an act close to the bodies of
  others to an often anonymous
     virtuosic performance.
Images: Rosa Luxemburg, Speaker’s Corner, teen on Youtube
Web 2.0 -- What Went Wrong?
Value
NewsCorp Myspace $580 million | 15 bio (2008)
Questions:
Why do people work for free?
Is labor the correct term?
The Promise of Free Service
Affective Economy
Web 2.0 -- What Went Wrong?
How to describe what                                 Activities on Social Web
happens on the Social Web?
                                       voluntary participation             involuntary participation
                             •tweak design of MySpace page                 •filling in profiles
labor
presence                     •enter status on Facebook (FB)
                                                                           •data mining (social control)
work                         •respond to FB Wall posts
creativity                   •create and upload videos                     •breach of social contract
presence
                             •and updating profiles                        (most people don’t know that
                                                                           they are creating wealth)
                             •create, update FB galleries
                             •watch videos of others                       • society of control (Deleuze)
                             •friending/ unfriending
                             •embed videos                                 •content (advertising)
                             •install applications (400 on FB)
                             •blog
                             •chat (IM, contacting/messaging on FB)
                             •poke
                             •read
                             •music upload/listen/buy

                       Production of value through utilization/exploitation.
                       Example Myspace: $580 Mio to $15 Billion
Tradeoff
 Pleasure of creation            Intrusion into the Personal
                                 Market research
 they gain friendships
                                 Ads, content
 share their life experience
                                 Commodification of intimacy (dating sites)
 archive their memories          Spam
                                 Breach of social contract
 they are getting jobs
                                 Society of control (Deleuze)
 find dates and contribute to
                                 Amazon.com helps people to find books and music but
 the greater good                may erode valuable processes by which people discover
                                 new authors or artists.
 social enjoyment
                                 Constraints and accidents of everyday life are the
 maximum convenience
                                 basis for enjoyable and meaningful activities, even if
                                 they are less efficient.

quot;The debate keeps getting framed as if the only true alternative were to opt out of
media altogether and live in the woods, eating acorns and lizards and reading only
books published on recycled paper by small alternative pressesquot; (Jenkins, p 248-9).
Surveillance on the Social Web
is many-to-many, one-to-many,
and many-to-one.
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
Mobility/ Captivity on the Social Web
Web 2.0 -- What Went Wrong?
The trouble with centralization
Life Caching & the Outsourcing of Memory
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
Amazon.com UK warehouse   http://cache.gizmodo.com/assets/resources/2006/12/amazonukbig.jpg
Required Reading:

Scholz, Trebor. quot; What the MySpace generation should know about working for free - Trebor Scholz 'journalisms' -
Collectivate.net.quot; home - Collectivate.net. 3 Apr 2007. 26 Aug 2007 <http://www.collectivate.net/journalisms/2007/4/3/
what-the-myspace-generation-should-know-about-working-for-free.html>.

Pollard, Dave. quot;Finding People to Make a Living With.quot; Recently Changed Weblogs. 7 Feb 2007. 26 Aug 2007 <http://
blogs.salon.com/0002007/2007/03/26.html#a1818>.

Roush, Wade. quot;Technology Review: The Moral Panic over Social-Networking Sites.quot; Technology Review: The Authority
on the Future of Technology. 7 Aug 2006. 26 Aug 2007 <http://www.technologyreview.com/read_article.aspx?
id=17266&ch=infotech>.

Jarvis, Jeff. quot;BuzzMachine Blog Archive Who owns the wisdom of the crowd? The crowd..quot; BuzzMachine. 26 Oct 2005.
12 Jun 2007 <http://www.buzzmachine.com/2005/10/26/who-owns-the-wisdom-of-the-crowd-the-crowd/>.


Suggested Reading:

Terranova, Tiziana. quot;Free Labor.quot; Universitat Oberta de Catalunya UOC. 15 Aug 2000. 12 Jun 2007 <http://www.uoc.edu/
in3/hermeneia/sala_de_lectura/t_terranova_free_labor.htm>.

Rauch, Peter. quot;Confessions of an Aca/Fan: The Official Weblog of Henry Jenkins: Fable and Other Moral Tales: A Study
in Game Ethics (Part One).quot; Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins. 1 Aug 2007. 26 Aug 2007
<http://www.henryjenkins.org/2007/08/games_and_ethics.html>.

Wyrick, Brian, and Dmytri Kleiner. quot;Infoenclosure 2.0.quot; Mute magazine - Culture and politics after the net. 29 Jan 2007.
26 Aug 2007 <http://www.metamute.org/en/InfoEnclosure-2.0>.

Jarvis, Jeff. quot;Being used.quot; BuzzMachine . 14 Jun 2007. 26 Aug 2007 <http://www.buzzmachine.com/2007/06/14/2873/>.
Web 2.0 -- What Went Wrong?
Education and the Social Web
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
Web applications for students
http://www.readwriteweb.com/archives/web_20_backpack_web_apps_for_students.php

H2O FAQ
http://h2obeta.law.harvard.edu/57267

Guidelines for Web Credibility
http://www.webcredibility.org/guidelines/index.html
Web 2.0 -- What Went Wrong?
Political Activism and the Social Web
Web 2.0 -- What Went Wrong?
March 27, 2006
LA
Students organize 15000 people for immigration protest
through MySpace and SMS
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
2004
Web 2.0 -- What Went Wrong?
Fundraising on widgets
   Example: Kiva
Required Reading:
Spouse, Ea. quot;ea_spouse: EA: The Human Story.quot; ea_spouse. 10 Nov 2004. 20 Jun 2007
<http://ea-spouse.livejournal.com/274.html>.

quot;Hello Garci scandal - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 24
Jun 2005. 20 Jun 2007 <http://en.wikipedia.org/wiki/Hello_Garci_scandal#_note-10>.

Zuckerman, Ethan. quot;My heart is in Accra “; Mapping land distribution in Bahrain.quot; Ethan Zuckerman. 31
Oct 2006. 20 Jun 2007 <http://ethanzuckerman.com/blog/?p=1085ap/>.

The Internet and youth political participation
<http://www.firstmonday.org/issues/issue12_8/kann/#author>
Video:
quot;Bush/Blair Love Song.quot; Archive.org. 19 Dec 2003. 20 Jun 2007 <http://ia300131.us.archive.org/0/items/
bush_blair/bush_blair.mov>.

Suggested:
quot;Kiva.org - Loans that change lives.quot; Kiva.org - Loans that change lives. 1 Jan 2004. 20 Jun 2007
<http://www.kiva.org/>.

Dale, Michael, and Warren Sack. quot;Metavid.quot; Metavid. 27 Apr 2007. 20 Jun 2007
<http://metavid.ucsc.edu/>.

quot;FAQ.quot; wikileaks.org. 1 Jan 2007. 20 Jun 2007 <http://wikileaks.org/faq>.
Web 2.0 -- What Went Wrong?
Art and the Social Web
Artists as Cultural Context Providers
Web 2.0 -- What Went Wrong?
Douglas Davis «The World's First Collaborative Sentence» 1994
Web 2.0 -- What Went Wrong?
Web 2.0 -- What Went Wrong?
Suggested:

quot;Medien Kunst Netz | Les Immat&eacute;riaux &ndash; Epreuves d&rsquo; &eacute;criture.quot; Medien Kunst
Netz | Homepage. 1 Jan 2005. 17 Jul 2007 <http://www.medienkunstnetz.de/ausstellungen/lesimmateriaux/>.

From Art on Networks to Art on Platforms (Casestudies: Runme.org, Micromusic.net and Udaff.com) by Olga
Goriunova, Alexei Shulgin

Heavy Industries, Y0ung-Hae Chang. quot;THE_STRUGGLE_CONTINUES.quot; Y0UNG-HAE CHANG HEAVY
INDUSTRIES PRESENTS. 1 Nov 2003. 20 Jun 2007
<http://www.yhchang.com/THE_STRUGGLE_CONTINUES.html>.
Web 2.0 -- What Went Wrong?
Fields of Possibilities
Questions:

What are the core characteristics of the Social Web?

How can networked publics fight back?

Today, is it practical to live ethical lives in the context of the
Social Web and mobile social space? If so, tactics could be
learned and shared with others.
Fields of possibilities:


  •communal negotiating power FB   •ethical business (Craigslist)
  (741.000 join group)
                                   •public social networking media (e.g., NPR)
  •non-profit tools
                                   •p2p solutions
  •hybrid tools & environments
                                   •making money on the Social Web
  (e.g., apps in FB)
Is there a way out? “Resistance”?


New genre of literature:

Kevin Killian: 1525 reviews (as of January
7th, 2006)
He writes autobiographical fiction in the
form of reviews that range from sweet
potato baby food to Pasternak's Doctor
Zhivago.
Users making a living on the Social Web
Non-profit and FLOSS alternatives: Archive.org
Web 2.0 -- What Went Wrong?
The Future of the Social Web
The Digital Divide Is Not
What It Used To Be
Web 2.0 -- What Went Wrong?
Ford, MS unveil in-car software
Facebook Mobile                    Daisuke Wakabayashi in Las Vegas
                                   JANUARY 08, 2007

                                   FORD has unveiled a new entertainment and
                                   communication system running on software from
                                   Microsoft that aims to bring the connectivity of a
                                   computer to the car.




  networked sociality in meet-space and in traffic
Required Reading:
Cascio, Jamais. quot;WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: The
Rise of the Participatory Panopticon.quot; WorldChanging: Tools, Models and Ideas for Building a Bright
Green Future. 4 May 2005. 12 Jul 2007 <http://www.worldchanging.com/archives/002651.html>.
Web 2.0 -- What Went Wrong?

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Web 2.0 -- What Went Wrong?

  • 1. The Social Web Trebor Scholz DMS415/528 SCH, Sociable Web Media T R, 1300-1450 Department of Media Study Website: http://collectivate.net/courses trebor@thing.net
  • 3. Today, is it feasible to live ethical, meaningful lives in the context of the Social Web? This course formulates a critique of the Social Web. Based on the rapid growth of participation in social life online and in mobile space-- from social news, referral, social search, media sharing, social bookmarking, tagging, virtual worlds and social networked games, social mapping, IM, social networking, blogging and dating, this class formulates a critical analysis of the international Social Web with regard to privacy, intellectual property, and the utilization of social creation of value through the lens of a small number of case studies in the areas of education, political activism, and art. The course starts with a history of computer-facilitated networked sociality. We’ll discuss the preconditions, motivations, and typologies of participation in order to then start to debunk the Web 2.0 ideology. The course concludes with an examination of the future of the Internet (mobile social space, net neutrality, and the changed nature of the digital divide) in order to then locate fields of possibility for social change.
  • 4. Key theoretical texts that we study include Yochai Benkler’s Wealth of Networks, Henry Jenkins’ Convergence Culture, Trebor Scholz’ What the MySpace generation should know about working for free, Jurgen Habermas on the Internet and the public sphere, Fred Turner’s Where the Counterculture Met the New Economy, Jeff Jarvis’ “Who owns the wisdom of the crowd? The crowd.,” Nicholas Carr’s “Sharecropping the long tail,” Michael Hardt’s “Affective labor,” Olga Goriunova’s “From Art on Networks to Art on Platforms“ and Adam Arvidsson’s “The Crisis of Value and the Ethical Economy.” This is a theory-based course that also teaches you to participate, discuss and analyze practices on the Social Web (e.g., the use of Facebook, Twitter, IM, blogs, SecondLife).
  • 5. week 2,3 A History of the Social Web Social Isolation, the Public Sphere and the WWW week 4 Who Cares? The Social Web in Numbers week 5 Quality. The Wisdom or Ineptitude of Networked Publics The Web 2.0 Ideology week 6 Art and the Social Web week 7,8,9 Education and the Social Web Political Activism and the Social Web week 10,11 Preconditions for Participation Motivations for Participation Typologies of Participation week 12 The Ethics of Participation. Got ethics? Labor, what? Fields of Possibilities week 13,14 The Future of the Social Web
  • 7. Methodology: Dystopia In-between Space Utopia Methods: lecture, discussion (online and in-class), student presentations case studies practical immersion in social web media
  • 9. Introduction Getting our terms straight: Participatory Cultures, Web 2.0, Social Web, Sociable Web, Read/Write Web, Live Web, Convergence Culture
  • 10. Glossary for the semester Narrowcasting Affective Economy Networked Public Sphere AJAX Networked publics API RSS Architecture Of Participation Social networking Social Bookmarking Social Search Collective Intelligence Social Tagging Commons-Based Peer Production Tagging Crowdsourcing User Cultural Context Provider User Generated Content Egocasting Virtual Worlds Folksonomy Walled gardens Free Cooperation Wiki Immaterial labor Micro-fame
  • 11. Referral Dating Social Search Social News Tagging Mobile Social Media Sharing IM Social Bookmarking Social Networking Shopping/Auction eference Games/Virtua Worlds Social Mapping Blogging p2p
  • 13. 2004
  • 14. 2004
  • 18. 2004
  • 24. http://mosh.nokia.com/restricted http://globalnerdy.com/2007/07/23/kids-say-email-is-only-for-talking-to-the-man/
  • 25. hard blogging http://www.flickr.com/photos/yourclimbing/792024275/
  • 27. 2004
  • 28. 2004
  • 35. A History of the Social Web
  • 36. 16th century- rumor of “sympathetic needles” Cardinal Richelieu 1746 200 monks Jean- Antoine Nollet linked to electrical battery 1797 optical telegraphy
  • 37. A Brief History of the Social Web History of the Social Web Virtual Connections: Community Bonding on the Net by Stuart Glogoff OVERVIEW, REALITIES, POTENTIALS Platforms, Environments, & Technologies of Cooperation We Are the Web by Kevin Kelly A Manifesto for Networked Objects (Why Things Matter) by Julian Bleeker
  • 38. Required Readings: Kelly, Kevin. quot;Wired 13.08: We Are the Web.quot; Wired News . 1 Jan 2005. 26 Aug 2007 (<http://www.wired.com/wired/archive/13.08/tech.html>. Sterling, Bruce. quot;A Short History of the Internet by Bruce Sterling .quot; Yale University Library. 1 Jan 1993. 26 Aug 2007 <http://www.library.yale.edu/div/instruct/internet/history.htm>. Suggested: Allen, Christopher. quot;Life With Alacrity: Tracing the Evolution of Social Software.quot; Life With Alacrity. 13 Oct 2004. 12 Jul 2007 <http:// www.lifewithalacrity.com/2004/10/tracing_the_evo.html>. Udell, Jon. quot;Tag mania sweeps the Web | InfoWorld | Column | 2005-07-20 | By Jon Udell.quot; InfoWorld - Information Technology News, Computer Networking & Security. 2 Jul 2005. 26 Aug 2007 <http://www.infoworld.com/article/05/07/20/30OPstrategic_1.html>. Turner, Fred. quot;Where the Counterculture Met the New Economy .quot; Stanford. 1 Jan 2007. 26 Aug 2007 <http://www.stanford.edu/~fturner/Turner%20Tech %20&%20Culture%2046%203.pdf> Scholz, Trebor. A History of the Social Web. quot;List of social networking websites - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 16 Jul 2007. 16 Jul 2007 <http:// en.wikipedia.org/wiki/List_of_social_networking_websites>. Donath, Judith. quot;Sociable Media.quot; Sociable Media Group - MIT Media Lab. 15 Apr 2004. 9 Jul 2007 <http://smg.media.mit.edu/papers/Donath/ SociableMedia.encyclopedia.pdf>. Glickman, Matt, and Mark Horton. quot;Netnews History - Usenet Server, Jim Ellis, Tom Truscott, Steve Bellovin.quot; Internet history, design, web, email.... 1 Jan 1996. 17 Jul 2007 <http://www.livinginternet.com/u/ui_netnews.htm>. quot;History of the Internet.quot; the history of computing project. 19 Mar 2001. 17 Jul 2007 <http://www.thocp.net/reference/internet/internet1.htm>. quot;Social search - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 5 Jul 2007. 16 Jul 2007 <http://en.wikipedia.org/wiki/ Social_search>. quot;Social media - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 10 Jul 2007. 11 Jul 2007 <http://en.wikipedia.org/wiki/ Social_media>.
  • 40. Social Isolation, the Public Sphere and the WWW
  • 42. urban sprawl, the culture of fear, parental culture of control, a lost sense of place and the nature of the job market (people moving for work more in the US than in Europe), American individualism, and the described move toward public spaces that are less and less places of encounter but are rather becoming locations of commerce.
  • 43. Required Reading: Boeder, Piter. quot;Habermas' heritage.quot; First Monday. 21 Aug 2005. 26 Aug 2007 <http://firstmonday.org/issues/ issue10_9/boeder/>. Kluge, Alexander, Peter Labanyi, and Oskar Negt. Public Sphere and Experience: Toward an Analysis of the Bourgeois and Proletarian Public Sphere (Theory and History of Literature). Minneapolis: University of Minnesota Press, 1993. Kellner, Douglas. quot;Habermas, the Public Sphere, and Democracy: A Critical Intervention.quot; Graduate School of Education and Information Studies. 1 Aug 2007. 26 Aug 2007 <http://www.gseis.ucla.edu/faculty/kellner/papers/ habermas.htm>.
  • 45. Who Cares? The Social Web in Numbers
  • 46. YouTube # 2 Avril Lavigne - Girlfriend 50,365,151 views.
  • 47. 10 million blog page views (+ 789 comments) on January 9th, 2007
  • 48. Wikipedia 170 million entries in English version (2007) Consumers and users become producers: “produsers” Peer-to-peer Music, video
  • 49. 600 billion web pages (100 pages per person alive) 100 million blogs 73 percent of American adults are currently Internet users (Pew institute) 20% of Americans say that the Internet has made it easier for them to obtain health care 32% say that it has improved their ability to shop 84 million American adults report that they have broadband connections at home
  • 50. MySpace: 170 million unique users Blogger: 18.5 million unique users Classmates: 12.9 million unique users YouTube: 12.5 million unique users (65.000 uploads a day) MSN Groups: 10.6 million unique users 55% of US teenagers use social networking sites
  • 51. Users making a living o the Social Web
  • 52. Age Online 88 % of people from 18 to 29 84 % of people 30 to 49 years old 71 % for those 50 to 64 years 32 % for those over 65 More women than men (08/2007)
  • 53. The emergence of the user/producer, amateur/expert
  • 54. Required Reading: Rosen, Jay. quot;PressThink: The People Formerly Known as the Audience.quot; Department of Journalism at New York University. 27 Jun 2006. 16 Jul 2007 <http://journalism.nyu.edu/ pubzone/weblogs/pressthink/2006/06/27/ppl_frmr.html>. Heuer, Chris. quot;Social Media Club- The Importance of Social Media.quot; Social Media Club. 19 Sep 2006. 11 Jul 2007 <http://www.socialmediaclub.org/2006/09/19/the-importance-of-social- media/>. Suggested: quot;Top 10 highest traffic websites.quot; Canadian Content Forums. 27 Jan 2007. 12 Jun 2007 <http://forums.canadiancontent.net/computers-internet/56699-top-10-highest-traffic- websites.html>. quot;Nielsen BuzzMetrics - Bloggers' Top-Cited Wikipedia 2006 Entries: quot;Web 2.0,quot; quot;Steve Irwinquot; and quot;Mark Foley Scandal,quot; Says Nielsen BuzzMetrics.quot; MarketWire. 13 Dec 2006. 9 Jul 2007 <http://www.marketwire.com/2.0/release.do?id=709391&sourceType=1>. Hamman, Robin. quot;cybersoc.com: quot;nearly 50%quot; of US users visit social networking sites...sort of.quot; cybersoc.com. 15 May 2006. 27 Jun 2007 <http://www.cybersoc.com/2006/05/ nearly_50_of_us.html>.
  • 56. Quality The Wisdom or Ineptitude of Networked Publics
  • 58. Required Reading: Lanier, Jaron. quot;Edge; DIGITAL MAOISM: The Hazards of the New Online Collectivism By Jaron Lanier.quot; Edge. 30 May 2006. 31 Jul 2007 <http://www.edge.org/3rd_culture/lanier06/lanier06_index.html>. quot;Reactions to Digital Maoism. Many-to-Many:.quot; Many-to-Many:. 3 Feb 2006. 27 Jun 2007 <http://many.corante.com/archives/2006/06/07/reactions_to_digital_maoism.php>. Suggested: quot;Crowdsourcing - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 6 Jul 2007. 10 Jul 2007 <http://en.wikipedia.org/wiki/Crowdsourcing>. quot;Crowdsourcing - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 6 Jul 2007. 10 Jul 2007 <http://en.wikipedia.org/wiki/Crowdsourcing>. quot;Folksonomy - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 9 Jul 2007. 16 Jul 2007 <http://en.wikipedia.org/wiki/Folksonomy>.
  • 60. The Web 2.0 Ideology
  • 61. Questions: What is the problem with the discussion around “Web 2.0”? What is missing from the following illustrations/ graphs of Web2.0?
  • 70. Required Reading; Arvidsson, Adam. quot;Crisis of Value and the Ethical Economy - P2P Foundation.quot; The Foundation for P2P Alternatives - P2P Foundation. 26 Jun 2007. 26 Aug 2007 <http://www.p2pfoundation.net/Crisis_of_Value_and_the_Ethical_Economy#Text>. O'Reilly, Tim. quot;Not 2.0?.quot; O'Reilly Radar. 5 Aug 2005. 9 Jul 2007 <http://radar.oreilly.com/archives/2005/08/not_20.html>. O'Reilly, Tim. quot;O'Reilly -- What Is Web 2.0.quot; O'Reilly Network -- Developers' Hub -- web development, open source development, open and emerging technologies. 30 Sep 2005. 9 Jul 2007 <http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is- web-20.html>. Hiram Soltren, Jose, and Harvey Jones. quot;Facebook: Threats to Privacy.quot; MIT. 1 Jan 2005. 26 Aug 2007 <http://www-swiss.ai.mit.edu/ 6.805/student-papers/fall05-papers/facebook.pdf>. Scharmen, Fred (2006, May). quot;You Must Be Logged In To Do That!quot; Yale Arch 752b <http://www.sevensixfive.net/myspace/myspacetwopointoh.html> Barnes, Susan. quot;A privacy paradox: Social networking in the United States.quot; First Monday. 1 Jan 2006. 26 Aug 2007 <http:// www.firstmonday.org/issues/issue11_9/barnes/index.html>. Carr, Nicholas. quot;Nicholas Carr: The net is being carved up into information plantations | Technology | The Guardian.quot; Guardian Unlimited home | Guardian Unlimited. 17 May 2007. 26 Aug 2007 <http://www.guardian.co.uk/technology/2007/may/17/media.newmedia>. Suggsted: Best, David. quot;Web 2.0Next Big Thing or Next Big Internet Bubble?.quot; Lecture Web Information Systems. 11 Jan 2006. 9 Jul 2007 <http:// page.mi.fu-berlin.de/~best/uni/WIS/Web2.pdf>. quot;Web Worker Daily &raquo; Blog Archive The Two-Edged Sword of Web 2.0 &laquo;.quot; Web Worker Daily . 29 Mar 2007. 26 Aug 2007 <http://webworkerdaily.com/2007/03/29/the-two-edged-sword-of-web-20/>. quot;Web 2.0 - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 9 Jul 2007. 9 Jul 2007 <http:// en.wikipedia.org/wiki/Web_2.0>.
  • 73. Questions: What does it take for people to contribute to the Web? Are those who do participate “elite users”? http://www.flickr.com/photos/benheine/567637606/
  • 74. http://www.flickr.com/photos/larrythebiker/212325747/ http://www.flickr.com/photos/socw324/479224536/ The Haves and the Very Much Have Nots
  • 75. Distribution of the Users of Social Networking Sites
  • 78. Questions: What motivates people on the Social Web to engage?
  • 80. Required Reading: Gefen, David, and Catherine M. Ridings. quot; Virtual Community Attraction:Why People Hang Out Online.quot; Journal of Computer-Mediated Communication. 1 Nov 2004. 31 Jul 2007 <http://jcmc.indiana.edu/vol10/issue1/ridings_gefen.html#s2>.
  • 82. Questions: Which different types (and intensities) of participation can you identify?
  • 83. Typologies of Participation Questions: Which different types (and intensities) of participation can you identify?
  • 85. re-insertion of historical figures as friends (Cage, Derrida)
  • 91. The Ethics of Participation Got ethics? Labor, what? The production of value on the Social Web
  • 92. Questions: What are ethical standards on both, the side of the users and the corporate platform providers? What’s the difference between moralistic posturing and discussions about context-specific ethics? Does talk about ethics mean that we can’t have any more fun? Do the activities on the Social Web qualify as immaterial labor?
  • 94. The Social Web moves speaking from an act close to the bodies of others to an often anonymous virtuosic performance. Images: Rosa Luxemburg, Speaker’s Corner, teen on Youtube
  • 96. Value NewsCorp Myspace $580 million | 15 bio (2008)
  • 97. Questions: Why do people work for free? Is labor the correct term?
  • 98. The Promise of Free Service
  • 101. How to describe what Activities on Social Web happens on the Social Web? voluntary participation involuntary participation •tweak design of MySpace page •filling in profiles labor presence •enter status on Facebook (FB) •data mining (social control) work •respond to FB Wall posts creativity •create and upload videos •breach of social contract presence •and updating profiles (most people don’t know that they are creating wealth) •create, update FB galleries •watch videos of others • society of control (Deleuze) •friending/ unfriending •embed videos •content (advertising) •install applications (400 on FB) •blog •chat (IM, contacting/messaging on FB) •poke •read •music upload/listen/buy Production of value through utilization/exploitation. Example Myspace: $580 Mio to $15 Billion
  • 102. Tradeoff Pleasure of creation Intrusion into the Personal Market research they gain friendships Ads, content share their life experience Commodification of intimacy (dating sites) archive their memories Spam Breach of social contract they are getting jobs Society of control (Deleuze) find dates and contribute to Amazon.com helps people to find books and music but the greater good may erode valuable processes by which people discover new authors or artists. social enjoyment Constraints and accidents of everyday life are the maximum convenience basis for enjoyable and meaningful activities, even if they are less efficient. quot;The debate keeps getting framed as if the only true alternative were to opt out of media altogether and live in the woods, eating acorns and lizards and reading only books published on recycled paper by small alternative pressesquot; (Jenkins, p 248-9).
  • 103. Surveillance on the Social Web is many-to-many, one-to-many, and many-to-one.
  • 106. Mobility/ Captivity on the Social Web
  • 108. The trouble with centralization
  • 109. Life Caching & the Outsourcing of Memory
  • 113. Amazon.com UK warehouse http://cache.gizmodo.com/assets/resources/2006/12/amazonukbig.jpg
  • 114. Required Reading: Scholz, Trebor. quot; What the MySpace generation should know about working for free - Trebor Scholz 'journalisms' - Collectivate.net.quot; home - Collectivate.net. 3 Apr 2007. 26 Aug 2007 <http://www.collectivate.net/journalisms/2007/4/3/ what-the-myspace-generation-should-know-about-working-for-free.html>. Pollard, Dave. quot;Finding People to Make a Living With.quot; Recently Changed Weblogs. 7 Feb 2007. 26 Aug 2007 <http:// blogs.salon.com/0002007/2007/03/26.html#a1818>. Roush, Wade. quot;Technology Review: The Moral Panic over Social-Networking Sites.quot; Technology Review: The Authority on the Future of Technology. 7 Aug 2006. 26 Aug 2007 <http://www.technologyreview.com/read_article.aspx? id=17266&ch=infotech>. Jarvis, Jeff. quot;BuzzMachine Blog Archive Who owns the wisdom of the crowd? The crowd..quot; BuzzMachine. 26 Oct 2005. 12 Jun 2007 <http://www.buzzmachine.com/2005/10/26/who-owns-the-wisdom-of-the-crowd-the-crowd/>. Suggested Reading: Terranova, Tiziana. quot;Free Labor.quot; Universitat Oberta de Catalunya UOC. 15 Aug 2000. 12 Jun 2007 <http://www.uoc.edu/ in3/hermeneia/sala_de_lectura/t_terranova_free_labor.htm>. Rauch, Peter. quot;Confessions of an Aca/Fan: The Official Weblog of Henry Jenkins: Fable and Other Moral Tales: A Study in Game Ethics (Part One).quot; Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins. 1 Aug 2007. 26 Aug 2007 <http://www.henryjenkins.org/2007/08/games_and_ethics.html>. Wyrick, Brian, and Dmytri Kleiner. quot;Infoenclosure 2.0.quot; Mute magazine - Culture and politics after the net. 29 Jan 2007. 26 Aug 2007 <http://www.metamute.org/en/InfoEnclosure-2.0>. Jarvis, Jeff. quot;Being used.quot; BuzzMachine . 14 Jun 2007. 26 Aug 2007 <http://www.buzzmachine.com/2007/06/14/2873/>.
  • 116. Education and the Social Web
  • 119. Web applications for students http://www.readwriteweb.com/archives/web_20_backpack_web_apps_for_students.php H2O FAQ http://h2obeta.law.harvard.edu/57267 Guidelines for Web Credibility http://www.webcredibility.org/guidelines/index.html
  • 121. Political Activism and the Social Web
  • 123. March 27, 2006 LA Students organize 15000 people for immigration protest through MySpace and SMS
  • 127. 2004
  • 129. Fundraising on widgets Example: Kiva
  • 130. Required Reading: Spouse, Ea. quot;ea_spouse: EA: The Human Story.quot; ea_spouse. 10 Nov 2004. 20 Jun 2007 <http://ea-spouse.livejournal.com/274.html>. quot;Hello Garci scandal - Wikipedia, the free encyclopedia.quot; Main Page - Wikipedia, the free encyclopedia. 24 Jun 2005. 20 Jun 2007 <http://en.wikipedia.org/wiki/Hello_Garci_scandal#_note-10>. Zuckerman, Ethan. quot;My heart is in Accra “; Mapping land distribution in Bahrain.quot; Ethan Zuckerman. 31 Oct 2006. 20 Jun 2007 <http://ethanzuckerman.com/blog/?p=1085ap/>. The Internet and youth political participation <http://www.firstmonday.org/issues/issue12_8/kann/#author> Video: quot;Bush/Blair Love Song.quot; Archive.org. 19 Dec 2003. 20 Jun 2007 <http://ia300131.us.archive.org/0/items/ bush_blair/bush_blair.mov>. Suggested: quot;Kiva.org - Loans that change lives.quot; Kiva.org - Loans that change lives. 1 Jan 2004. 20 Jun 2007 <http://www.kiva.org/>. Dale, Michael, and Warren Sack. quot;Metavid.quot; Metavid. 27 Apr 2007. 20 Jun 2007 <http://metavid.ucsc.edu/>. quot;FAQ.quot; wikileaks.org. 1 Jan 2007. 20 Jun 2007 <http://wikileaks.org/faq>.
  • 132. Art and the Social Web
  • 133. Artists as Cultural Context Providers
  • 135. Douglas Davis «The World's First Collaborative Sentence» 1994
  • 138. Suggested: quot;Medien Kunst Netz | Les Immat&eacute;riaux &ndash; Epreuves d&rsquo; &eacute;criture.quot; Medien Kunst Netz | Homepage. 1 Jan 2005. 17 Jul 2007 <http://www.medienkunstnetz.de/ausstellungen/lesimmateriaux/>. From Art on Networks to Art on Platforms (Casestudies: Runme.org, Micromusic.net and Udaff.com) by Olga Goriunova, Alexei Shulgin Heavy Industries, Y0ung-Hae Chang. quot;THE_STRUGGLE_CONTINUES.quot; Y0UNG-HAE CHANG HEAVY INDUSTRIES PRESENTS. 1 Nov 2003. 20 Jun 2007 <http://www.yhchang.com/THE_STRUGGLE_CONTINUES.html>.
  • 141. Questions: What are the core characteristics of the Social Web? How can networked publics fight back? Today, is it practical to live ethical lives in the context of the Social Web and mobile social space? If so, tactics could be learned and shared with others.
  • 142. Fields of possibilities: •communal negotiating power FB •ethical business (Craigslist) (741.000 join group) •public social networking media (e.g., NPR) •non-profit tools •p2p solutions •hybrid tools & environments •making money on the Social Web (e.g., apps in FB)
  • 143. Is there a way out? “Resistance”? New genre of literature: Kevin Killian: 1525 reviews (as of January 7th, 2006) He writes autobiographical fiction in the form of reviews that range from sweet potato baby food to Pasternak's Doctor Zhivago.
  • 144. Users making a living on the Social Web
  • 145. Non-profit and FLOSS alternatives: Archive.org
  • 147. The Future of the Social Web
  • 148. The Digital Divide Is Not What It Used To Be
  • 150. Ford, MS unveil in-car software Facebook Mobile Daisuke Wakabayashi in Las Vegas JANUARY 08, 2007 FORD has unveiled a new entertainment and communication system running on software from Microsoft that aims to bring the connectivity of a computer to the car. networked sociality in meet-space and in traffic
  • 151. Required Reading: Cascio, Jamais. quot;WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: The Rise of the Participatory Panopticon.quot; WorldChanging: Tools, Models and Ideas for Building a Bright Green Future. 4 May 2005. 12 Jul 2007 <http://www.worldchanging.com/archives/002651.html>.