Social Media week8
Social Media for Social Good
                                                last update: March 29, 200...
What You Need To Know About This Course

   week 1                                     Histories of the Internet

        ...
Social Media for Social Good
                               week 8
                               March 23, 25


Required ...
Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance

and Power in the Interactive Era (Lawrence: Univ...
http://www.thedailyshow.com/
Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in

   the Interactive Era (Lawrence: U...
“Imagine the power of the Rodney King video multiplied by the power of Napster...” (p204)




              http://www.you...
Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in

   the Interactive Era (Lawrence: U...
Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in

   the Interactive Era (Lawrence: U...
Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in

   the Interactive Era (Lawrence: U...
Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in

   the Interactive Era (Lawrence: U...
Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in

   the Interactive Era (Lawrence: U...
Emerging Sources of Labor on the Internet:
  The Case of America Online Volunteers
                          Hector Postig...
Emerging Sources of Labor on the Internet:
  The Case of America Online Volunteers
                          Hector Postig...
Emerging Sources of Labor on the Internet:
  The Case of America Online Volunteers
                          Hector Postig...
Emerging Sources of Labor on the Internet:
  The Case of America Online Volunteers
                          Hector Postig...
www.youtube.com/senatehub




                            www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/
http://my.barackobama.com



                Use of Social Media by the Obama Campaign
“The Obama campaign leveraged all t...
www.fixmystreet.com/?id=21008
Household Waste on the pathway
See what Obama is up to on a given day.
http://www.npr.org/news/specials/2009/obamatracker
Submit and vote on questions for President Obama and we
  will present the top ones at the next press conference.
        ...
Consumer Activism
Enhanced User Autonomy

1) Improves capacity to do more for and by themselves


2) Enhances capacity to do more in loose c...
www.dellhell.net   http://en.community.dell.com/blogs/direct2dell/archive/2009/02/18/dell-s-mini-10-packs-a-punch.aspx



...
Kryptonite Lock
“As you guys might remember, I recently had the nicest set of wheels I’ve ever had stolen
from me. Today I...
Negotiating the Power of Users
(in their role as consumers)
Facebook (741.000 join group)

                               ...
http://tinyurl.com/etj7m




                           741.000 members of FB group in September 2006




                ...
Digg: “Digital Boston Tea Party”
Some feel that users have too much control over content, allowing sensationalism and misi...
“Digital Boston Tea Party”

        On May 1, 2007 an article appeared on Digg’s

        homepage that contained the encr...
http://www.youtube.com/watch?v=tySJTPJJc1Y                   http://www.youtube.com/watch?v=UFBZ_uAbxS0




              ...
http://upload.wikimedia.org/wikipedia/en/e/e6/Delayingmydinnerpostcard.jpg




Images portraying cats in human-like situat...
http://www.4chan.org/
http://twitpic.com/images/failcat.jpg




http://cdn-fml.betacie.com/fmylife/images/watermelon.jpg




                   ...
http://mastersofmedia.hum.uva.nl/wp-content/uploads/2007/06/mulveygaze.jpg   mastersofmedia.hum.uva.nl/wp-content/uploads/...
http://community.livejournal.com/loltheorists/tag/foucault
March 27, 2006 LA
Students organize 15000 people for
immigration protest through MySpace and SMS
http://www.worldmapper.org/images/largepng/361.png



Territory size shows the proportion of all people who demonstrated a...
Social media to alleviate poverty
kiva.org

 Awareness is a huge asset from social media. Word of mouth successes have been well discussed. Beyond altruism,...
Facebook as a tool of democratization?

     -discussion of issues that citizens are suppressed in public life
     (in Ir...
http://www.facebook.com/group.php?gid=24957770200
The April 6 group participated in demonstrations about Gaza, some of which were coordinated on Facebook
                  ...
http://apps.facebook.com/qassamcount/
                                                            more than 70,000 Faceboo...
“When you subscribe to this application, you will be donating to a counter media campaign on Facebook. This application wi...
Alex Chan, 2005, The French Democracy (machinima)
http://www.youtube.com/watch?v=stu31sz5ivk
http://ea-spouse.livejournal.com/274.html
http://www.txtpower.org/
Trebor Scholz
scholzt@newschool.edu


Twitter: trebors
Blog: http://www.collectivate.net/journalisms
Delicious: http://del...
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
Social Media for Social Good
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Social Media for Social Good

  1. 1. Social Media week8 Social Media for Social Good last update: March 29, 2009 Trebor Scholz | LCST 2031 A | Spring 2009
  2. 2. What You Need To Know About This Course week 1 Histories of the Internet week 2 Histories of the Internet and World Wide Web week 3 Social Media, Cyber Clustering, and Social Isolation week 4 Participation: Benefits, Numbers, and Quality week 5 Quality. The Wisdom or Ineptitude of the Crowd The Web 2.0 Ideology week 7 week 6 Art and Social Media Spring Break week 8 Political Net Activism week 9 What Does It Take To Participate? Why Participate? week 10 Got Ethics? Labor, Work, What? week 11 week 14 The Power of Users week 13 Net Neutrality week 12 Near Future Scenarios week 15 Presentations Trebor Scholz | The New School University | Eugene Lang | LCST 2031 A | Spring 2009
  3. 3. Social Media for Social Good week 8 March 23, 25 Required Reading: Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in the Interactive Era (Lawrence: University Press of Kansas, 2007) 187-210. Michael Y. Dartnell, quot;Insurgency Online as Global Witnessing The Web Activism of RAWA,quot; Michael Y. Dartnell, Insurgency Online Web Activism and Global Conflict (Toronto: University of Toronto Press, 2006) 46-72. Case Studies: Video Your Vote, Citizen Media (IndyMedia, OhMyNews), Hello Garci, social media components of Barack Obama’s campaign, Wikileaks, The Daily Show, Tunisian Prison Map, Myspace LA protest, Games for Change, Activist bloggers Trebor Scholz | LCST 2031 A | Spring 2009
  4. 4. Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in the Interactive Era (Lawrence: University Press of Kansas, 2007) 187-210. Specificity matters: To talk about technology abstractly is misleading as it is the actual technical capability that determines not just the promise but the real effect of a given technology/medium. http://www.officemuseum.com/IMagesWWW/1877_Phelps_Electro-Motor_Printing_Telegraph_Sci_Amer_OM.jpg telegraph: utopian predictions: end isolation, link people everywhere, ‘universal brotherhood’ (p190)
  5. 5. http://www.thedailyshow.com/
  6. 6. Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in the Interactive Era (Lawrence: University Press of Kansas, 2007) 187-210. http://www.blinddatetv.com/index.php http://www.flickr.com/photos/caelenmedia/3373737445/ http://community.fxuk.com/blogs/fox_insider/Fear%20Factor.jpg TV: access to information, assist self-identity, democratic processes, education, community cohesion (p190)
  7. 7. “Imagine the power of the Rodney King video multiplied by the power of Napster...” (p204) http://www.youtube.com/watch?v=ROn_9302UHg
  8. 8. Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in the Interactive Era (Lawrence: University Press of Kansas, 2007) 187-210. mass customized politics participatory democracy “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control. We’re looking at the ultimate opportunity...The internet is media’s golden age.” Rupert Murdoch (p191) http://datamining.typepad.com/images/blogosphere-map-core-min2.gif
  9. 9. Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in the Interactive Era (Lawrence: University Press of Kansas, 2007) 187-210. Politics as a form of marketing Data-based targeting in political campaigns, the attempt to manage masses of voters: marketers know lots about citizens and can therefore push specific proposals. Alternative solutions are often left out from these messages. Polling networks such as knowledge networks Nielsen TV polling vs TiVo polling TV and phone as monitoring technologies and PeopleMeter
  10. 10. Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in the Interactive Era (Lawrence: University Press of Kansas, 2007) 187-210. Zizek: quot;interpassivityquot; passive form of interactivity quot;The machine does the interacting for us. Viewers are active in the sense that they are always providing information about themselves- but not critically active in the sense of making us aware that monitoring is taking place and how the information is being used.quot; (p195) Netflix: what do people watch in your zip code Student Last.fm: listening behavior Responses: gmail: browsing history When are location determined through Metrocard usage you monitored? what did you look at and buy on Amazon Facebook Beacon XBox blogs your game score on 360voice.com Nike shoe records running behavior computer’s OS interacts with manufacturer data streams Google street view: people’s faces looking at videos, photos (hits/views are recorded) http://www.desmoinesbroadcasting.com/xtras/nielsenaudimeterpage.html
  11. 11. Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in the Interactive Era (Lawrence: University Press of Kansas, 2007) 187-210. Joe Trippi: “The digital age introduces a new form of international socialism, a new kind of democracy that Marx never even imagined.” (p189) Is that so?
  12. 12. Mark Andrejevic, quot;iPolitics,quot; Mark Andrejevic, iSpy Surveillance and Power in the Interactive Era (Lawrence: University Press of Kansas, 2007) 187-210. Joe Trippi: (Howard Dean’s presidential campaign manager) “people standing up and making themselves heard... engaging Americans in real dialogue, how to reach them where they live, how to stop selling to them and start listening to them...” (p189) Andrejevic: sellers are able to sell more effectively “One of the goals of market research within the context of the digital enclosure is to tame the anarchy of available information: to gather data about Web-surfing behavior, MP3 listening pattern, and self-disclosure sites like MySpace and impose order on it by aggregating it, sorting it and extracting usable patterns.” (p197) People are empowered in their role as consumers
  13. 13. Emerging Sources of Labor on the Internet: The Case of America Online Volunteers Hector Postigo Quantum Computer Services, as AOL was known prior to 1989, was founded to provide Internet service to early personal computer users. Many AOL volunteers were still romantic about the early days of the AOL community. first lawsuit filed by Bob Trobee in 1995 volunteers were consistently promised paying jobs
  14. 14. Emerging Sources of Labor on the Internet: The Case of America Online Volunteers Hector Postigo “In 1999, a group of ex-volunteers filed a class-action lawsuit against AOL under the Fair Labor Standards Act.” “Observers.net, a website dedicated to critiquing AOLʼs business practices. contends that AOL volunteers are employees of the company, and that classify its 15,000 volunteers as employees and pay them a federal restructure the way AOL, and any other portal that uses volunteers to community leaders who are suing AOL readily recognize their role in the production process for community, and make direct links between their work and the profits garnered by AOL.” “In a sense, the case of AOL community leaders is a classic study of the process by which an occupation is born from unpaid work. At an early level of development, an occupation lacks the institutional and social recognition that helps the early ʻʻoccupational pioneersʼʼ convince society that they are worthy of compensation. The problem is compounded when the services they provide are tasks that are generally perceived to be the work of families and communities, or hobbies and leisure.“ p220 “American society continues to see volunteer work of the kind that generates and maintains communities (both on and offline) as market inalienable, as a noble and altruistic pursuit, even as companies like AOL commodify community.” p221
  15. 15. Emerging Sources of Labor on the Internet: The Case of America Online Volunteers Hector Postigo “One community leader put this way: ʻʻWe were creating community, community which is what they [AOL] sell themselves as.ʼʼ p221 “In addition, by renaming the volunteers from remote staff to community leaders, AOL moved out of reach much of the institutional rhetoric that would have helped volunteers shape themselves as being involved in the occupation of community making.” p221 “Even as the class action lawsuit against AOL goes to court, many content producers and volunteers in other venues continue their work. Certainly they have chosen this path, and one does not wish to patronize them with claims of false consciousness. Their reasons for contributing are their own. Some truly find it rewarding, and that is payment enough. But for those who feel cheated by the experience, perhaps the course that the AOL volunteers have taken is appropriate. Such a course does not seem easy, however, and it comes about through painful realizations about prior conceptions of contributions to an idealized Internet. For the AOL community leaders who eventually filed a lawsuit, it was a process marked with a sense of loss of the promises that the Internet seemed to hold. Community turned out to be for sale and the AOL ʻʻfamilyʼʼ turned out to be alienating as the membership grew.” p222
  16. 16. Emerging Sources of Labor on the Internet: The Case of America Online Volunteers Hector Postigo “The course that the AOL volunteers have chosen seeks to grasp the ʻephemeralityʼ of cultural production, a project made all the more difficult by the historical baggage that work such as community making seems to carry. It is further complicated by the ironic trends within Internet history that situated production within a gift economy. Staking out an occupational claim is tricky business, because it opens AOL up to a new host of exploitative practices, such as outsourcing, a process made all the easier by the nature of ICTs and globalization. Ultimately, however, the AOL volunteers represent an example, small as it may be, of the possibility of breaking out of the ʻsocial factoryʼ and making visible the new sources of value in an emerging media world.” p223
  17. 17. www.youtube.com/senatehub www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/
  18. 18. http://my.barackobama.com Use of Social Media by the Obama Campaign “The Obama campaign leveraged all the tools of social media to give ordinary Americans access to resources usually reserved for professional campaign operatives. Compared with both his Democratic primary challengers and the McCain campaign, his operation was cycles ahead.” Case Study: The Barack Obama Strategy http://www.slideshare.net/socialmedia8/case-study-the-barack-obama-strategy https://digitalcommons.georgetown.edu/blogs/msfs-556-spring2009/author/jc466/
  19. 19. www.fixmystreet.com/?id=21008 Household Waste on the pathway
  20. 20. See what Obama is up to on a given day. http://www.npr.org/news/specials/2009/obamatracker
  21. 21. Submit and vote on questions for President Obama and we will present the top ones at the next press conference. http://www.communitycounts.com/forum/? id=obama&view=1&embedon=&embed=&datefilter=&display=&hide=3
  22. 22. Consumer Activism
  23. 23. Enhanced User Autonomy 1) Improves capacity to do more for and by themselves 2) Enhances capacity to do more in loose commonality with others (without the hierarchies of traditional organizations) 3) Improves capacity of individuals to do more in organizations that are outside the market sphere Yochai Benkler WoN p 8
  24. 24. www.dellhell.net http://en.community.dell.com/blogs/direct2dell/archive/2009/02/18/dell-s-mini-10-packs-a-punch.aspx Disgruntled Dell customers Dell’s response
  25. 25. Kryptonite Lock “As you guys might remember, I recently had the nicest set of wheels I’ve ever had stolen from me. Today I was hanging out with a friend and we got to talking about that - he said his friend showed him just recently how to open a U-Lock with a ball point pen. Of course I didn’t believe it. That is until just thirty seconds ago when I opened my own Kryptonite Evolution 2000 with a bic ball point pen! This has to be the most absurd thing I’ve ever seen. Try it. Take the end off the pen, jam it in the lock, wiggle around and twist. Please tell everyone you know and make sure they do something about it right away.” http://www.bikeforums.net/showthread.php?t=66128
  26. 26. Negotiating the Power of Users (in their role as consumers) Facebook (741.000 join group) individuals making money (ebay, Amazon.com)
  27. 27. http://tinyurl.com/etj7m 741.000 members of FB group in September 2006 http://www.facebook.com/group.php?gid=2208288769
  28. 28. Digg: “Digital Boston Tea Party” Some feel that users have too much control over content, allowing sensationalism and misinformation to thrive, blowing unsupported claims out of proportion while quickly exposing very many people to these opinion pieces. It has been reported that the top 100 Digg users control 56% of Digg's front page content and that a niche group of just twenty individuals had submitted 25% of the front page content. http://tinyurl.com/ynla34 http://tinyurl.com/2v9ppz Digg.com co-founder Kevin Rose http://tinyurl.com/2v9ppz http://tinyurl.com/2v9ppz http://tinyurl.com/37vx5w http://tinyurl.com/39g279 http://tinyurl.com/2u3zts
  29. 29. “Digital Boston Tea Party” On May 1, 2007 an article appeared on Digg’s homepage that contained the encryption key for the AACS digital rights management protection of HD DVD and Blu-ray Disc. Digg, removed the submissions and banned contributors. The removals were seen by many users as a capitulation to corporate interests and an assault on free speech. The Digg community staged a wide-spread revolt. One of the Digg users referred to it as a quot;Digital Boston Tea Party.quot; Digg’s response: “[A]fter seeing hundreds of stories and reading thousands of comments, you’ve made it clear. You’d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be.” —Kevin Rose http://tinyurl.com/37vx5w http://tinyurl.com/2cg9hm http://tinyurl.com/39g279 http://tinyurl.com/2v9ppz http://tinyurl.com/2u3zts http://tinyurl.com/2v9ppz http://tinyurl.com/2v9ppz http://tinyurl.com/2rszvk
  30. 30. http://www.youtube.com/watch?v=tySJTPJJc1Y http://www.youtube.com/watch?v=UFBZ_uAbxS0 The Barbara Streisand Effect and The People versus Scientology Removal of the Tom Cruise Scientology video from YouTube prompted allegations that Scientology is censoring information about itself. “The Church of Scientology asserted that the video material that had been leaked to YouTube and other websites was quot;pirated and editedquot; and taken from a three-hour video produced for members of Scientology.[10][13] YouTube removed the Cruise video from their site under threat of litigation.[14] The web site Gawker.com did not take down their copy of the Tom Cruise video, and other sites have posted the entire video.[1][14] Lawyers for the Church of Scientology sent a letter to Gawker.com demanding that they remove the video, but Nick Denton of Gawker.com stated: quot;It's newsworthy, and we will not be removing it.quot;[15] http://en.wikipedia.org/wiki/Project_Chanology
  31. 31. http://upload.wikimedia.org/wikipedia/en/e/e6/Delayingmydinnerpostcard.jpg Images portraying cats in human-like situations with captions date as far back as the 1860s, when a Brighton photographer named Henry Pointer began publishing a carte-de-visite series A lolcat is an image combining a photograph, most frequently of a cat, with a humorous and idiosyncratic caption in (often) broken English—a dialect which is known as “lolspeak,” ”kitteh,” or “kitty pidgin” and which parodies the poor grammar typically attributed to Internet slang. Lolcats are designed for photo sharing image boards and other internet forums.
  32. 32. http://www.4chan.org/
  33. 33. http://twitpic.com/images/failcat.jpg http://cdn-fml.betacie.com/fmylife/images/watermelon.jpg http://www.youtube.com/watch?v=ZB2inyxd2f0&eurl=http://digg.com/comedy/Lol_Catz_YouTube
  34. 34. http://mastersofmedia.hum.uva.nl/wp-content/uploads/2007/06/mulveygaze.jpg mastersofmedia.hum.uva.nl/wp-content/uploads/2007/06/hall... Laura Mulvey http://community.livejournal.com/loltheorists/tag/debord Guy Debord
  35. 35. http://community.livejournal.com/loltheorists/tag/foucault
  36. 36. March 27, 2006 LA Students organize 15000 people for immigration protest through MySpace and SMS
  37. 37. http://www.worldmapper.org/images/largepng/361.png Territory size shows the proportion of all people who demonstrated against a war in Iraq, on the 14th, 15th and 16th of February 2003, who demonstrated there.
  38. 38. Social media to alleviate poverty
  39. 39. kiva.org Awareness is a huge asset from social media. Word of mouth successes have been well discussed. Beyond altruism, individuals that affiliate themselves with social cause, either because of its intrinsic value to their lives or because they believe in the mission’s good nature, are enhancing their own profile. Further, younger demographics want to be seen making a real impact. More importantly, beyond feel good, social media gives organizations the tools to foster social investment from people, allowing them to become part of the cause on an extended basis.
  40. 40. Facebook as a tool of democratization? -discussion of issues that citizens are suppressed in public life (in Iran: sex, dating, music, politics; in Kenya: HIV, sexuality) - organization of large street protests (Egypt, Columbia, ...) -Public display of association (Burma) - Awareness - Information
  41. 41. http://www.facebook.com/group.php?gid=24957770200
  42. 42. The April 6 group participated in demonstrations about Gaza, some of which were coordinated on Facebook http://www.nytimes.com/2009/01/25/magazine/25bloggers-t.html Egypt
  43. 43. http://apps.facebook.com/qassamcount/ more than 70,000 Facebook users donated their status QassamCount: Users donate their FB status update - each time Israel is hit by a rocket the status alerts to that.
  44. 44. “When you subscribe to this application, you will be donating to a counter media campaign on Facebook. This application will update your status periodically with the numbers of Palestinians got killed and wounded in the Israeli ruthless genocide in Gaza. These numbers have already exceeded hundreds and thousands versus only few tens of Israelis.” http://apps.facebook.com/supportgaza.
  45. 45. Alex Chan, 2005, The French Democracy (machinima) http://www.youtube.com/watch?v=stu31sz5ivk
  46. 46. http://ea-spouse.livejournal.com/274.html
  47. 47. http://www.txtpower.org/
  48. 48. Trebor Scholz scholzt@newschool.edu Twitter: trebors Blog: http://www.collectivate.net/journalisms Delicious: http://del.icio.us/trebor Flickr: http://flickr.com/photos/treborscholz LibraryThing: http://www.librarything.com/profile/trebor

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