Art & The Social Web




Trebor Scholz
Department of Media Study
trebor@thing.net
Creative Commons Attribution-NonCommerci...
Prelude




          2
Zefrank at TED talks
http://www.ted.com/index.php/speakers/view/id/86
                                                   3
Pre-history of the artist as context provider




                                                4
Marcel Duchamp:

a work is made entirely by those who
look at it or read it and who make it
survive by their accolades or ...
(1952)




         6
Kit Galloway and Sherrie Rabinowitz, Electronic Café» devised for the 1984 for Olympic Games in Los Angeles

             ...
(1985)
Les Immateriaux, Jean Lytoard
http://www.medienkunstnetz.de/exhibitions/lesimmateriaux/


                         ...
Net Art




          9
1994-today:

  Internet grew from “nothing” to “everything”

Do-It-Yourself Creativity, Broken Code, Quirky Design,
    Co...
http://www.technart.fr/NetArtHistory/
                                    11
http://www.technart.fr/NetArtHistory/
                                    12
http://www.technart.fr/NetArtHistory/
                                    13
http://www.technart.fr/NetArtHistory/
                                    14
quot;There is a Larry (Page) behind every algorithm.quot;




                                                    15
http://www.technart.fr/NetArtHistory/
                                    16
http://www.technart.fr/NetArtHistory/
                                    17
http://www.technart.fr/NetArtHistory/
                                    18
http://www.technart.fr/NetArtHistory/
                                    19
http://www.technart.fr/NetArtHistory/
                                    20
http://www.technart.fr/NetArtHistory/
                                    21
http://www.technart.fr/NetArtHistory/
                                    22
http://www.technart.fr/NetArtHistory/
                                    23
http://www.technart.fr/NetArtHistory/
                                    24
Syndicate Art+Tech event mailing list
             http://tinyurl.com/2vycjw
               http://www.technart.fr/NetArtH...
http://www.yhchang.com/THE_STRUGGLE_CONTINUES.html

                                                     26
Question:

What is the artist-as-context-provider paradigm?

How does it contribute to civic engagement?




             ...
Context: The Participatory Turn



                                                 producer


                           ...
The model of the cultural context provider:


        Currently, there is much advocacy for cultural
        practices tha...
We (Jackie and Natalie) are the initiators and
          coordinators rather than the absolute authors. User
          par...
http://www.ntticc.or.jp/Exhibition/2006/ConnectingWorld/artist.html

                                                     ...
32
33
http://www.ikatun.com/institute/infinitelysmallthings/
                                                         34
The model of the well-
           Artist as Curator    Artist as Educator
                                                ...
The media art curator is not exclusively the ‘middle person’
between artists and museums or galleries anymore. Curators
do...
Art on Platforms

The 1990s were dominated by art on networks and
celebration of communication via internet, 2000-s
are ma...
From Art on Networks to Art on Platforms
by Olga Goriunova, Alexei Shulgin


What is a platform?
[S]omething in between a ...
Platforms:

fos t ering crea t ivi t y, de t ec t ing, discovering, defining,
shaping t he field, con t ribu t ing t o i t...
50.000 visitors a day, 700.000 pages




                                   40
http://metavid.ucsc.edu/
                           41
Michael Mandiberg’s
Real Cost Firefox plugin




                       42
http://www.geuzen.org/cgi-bin/shmoogle/shmoogle_form.cgi
                                                           43
http://meineigenheim.org/dumpster/

                                 44
Call it a winter sale. Jim and Mary Walker are
selling snow on eBay. Starting bids were holding
steady Friday at 99 cents ...
Public/Net/Media artists can become context
     providers, assisting communities, collecting their
     stories, soliciti...
http://chrisbarr.net
                   47
http://interruptions.org/
                       48
Kevin Killian: 1525 reviews
                (as of January 7th, 2006)


He reviews everything from sweet potato baby food ...
http://www.ntticc.or.jp/Exhibition/2006/ConnectingWorld/artist.html



                                                   ...
51
Distributed Creativity,
   Self Expression,
  & Customization




                          52
http://www.deviantart.com/




                        53
54
http://www.imaginationcubed.com/LaunchPage


                                             55
Mashups




          56
Video: Sunday, Bloody Sunday




                               57
Artists as Tool Makers




                         58
http://www.blinksandbuttons.net/buttons_en.html
                                             59
http://www.popularitydialer.com/




                              60
61
http://www.personal-kyoto.org/
                                 62
63
Meta-Markets is an online stock market for trading shares of socially
networked creative products such as YouTube videos, ...
Vcasts: Get your own TV show, on the Net




                                           65
Video: LonelyGirl15
2nd most subscribed show on YouTube

                                      66
Narrative is co-constructed by the
    hundreds of comments




                                     67
http://www.jumpcut.com/




                     68
69
Kate Modern



              70
Questions

Why do artists wear many hats?

Can everybody contribute to culture, get
creative, and express themselves?

Who...
- end -

please direct comments, additions, etc
          to trebor@thing.net




                                         72
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    www.mdamin76.com/
    www.sprintringtones.org/
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Art 2.0

  1. 1. Art & The Social Web Trebor Scholz Department of Media Study trebor@thing.net Creative Commons Attribution-NonCommercial-ShareAlike 2.0 1
  2. 2. Prelude 2
  3. 3. Zefrank at TED talks http://www.ted.com/index.php/speakers/view/id/86 3
  4. 4. Pre-history of the artist as context provider 4
  5. 5. Marcel Duchamp: a work is made entirely by those who look at it or read it and who make it survive by their accolades or even their condemnation. Marcel Duchamp in a letter of 1956 to Jean Mayoux (published in his book La Liberté une et divisible: Textes critiques et politiques, Ussel, 1979). 5
  6. 6. (1952) 6
  7. 7. Kit Galloway and Sherrie Rabinowitz, Electronic Café» devised for the 1984 for Olympic Games in Los Angeles 7
  8. 8. (1985) Les Immateriaux, Jean Lytoard http://www.medienkunstnetz.de/exhibitions/lesimmateriaux/ 8
  9. 9. Net Art 9
  10. 10. 1994-today: Internet grew from “nothing” to “everything” Do-It-Yourself Creativity, Broken Code, Quirky Design, Conceptual, move from low-low-tech to more programming-intensive work 10
  11. 11. http://www.technart.fr/NetArtHistory/ 11
  12. 12. http://www.technart.fr/NetArtHistory/ 12
  13. 13. http://www.technart.fr/NetArtHistory/ 13
  14. 14. http://www.technart.fr/NetArtHistory/ 14
  15. 15. quot;There is a Larry (Page) behind every algorithm.quot; 15
  16. 16. http://www.technart.fr/NetArtHistory/ 16
  17. 17. http://www.technart.fr/NetArtHistory/ 17
  18. 18. http://www.technart.fr/NetArtHistory/ 18
  19. 19. http://www.technart.fr/NetArtHistory/ 19
  20. 20. http://www.technart.fr/NetArtHistory/ 20
  21. 21. http://www.technart.fr/NetArtHistory/ 21
  22. 22. http://www.technart.fr/NetArtHistory/ 22
  23. 23. http://www.technart.fr/NetArtHistory/ 23
  24. 24. http://www.technart.fr/NetArtHistory/ 24
  25. 25. Syndicate Art+Tech event mailing list http://tinyurl.com/2vycjw http://www.technart.fr/NetArtHistory/ 25
  26. 26. http://www.yhchang.com/THE_STRUGGLE_CONTINUES.html 26
  27. 27. Question: What is the artist-as-context-provider paradigm? How does it contribute to civic engagement? 27
  28. 28. Context: The Participatory Turn producer participant user/customizer consumer 1980s 1990s 2004 2006 28
  29. 29. The model of the cultural context provider: Currently, there is much advocacy for cultural practices that demand a particular involvement on the part of the audience, creating situations in which art projects are co-produced. People interact with networked computer systems and artifacts evolve out of experimental relationships between several people. 29
  30. 30. We (Jackie and Natalie) are the initiators and coordinators rather than the absolute authors. User participation and contributions make up the fundamental core of the work that needs to be done. http://www.agoraxchange.net 30
  31. 31. http://www.ntticc.or.jp/Exhibition/2006/ConnectingWorld/artist.html 31
  32. 32. 32
  33. 33. 33
  34. 34. http://www.ikatun.com/institute/infinitelysmallthings/ 34
  35. 35. The model of the well- Artist as Curator Artist as Educator informed expert advances to that of the cultural editor Artist as Theorist who channels the Artist as Facilitator perspectives of other cultural producers. Today, artists can generate platforms such as mailing lists, and websites. They can independently organize exhibitions to circulate their ideas and set up platforms from which they can interact with an audience. 35
  36. 36. The media art curator is not exclusively the ‘middle person’ between artists and museums or galleries anymore. Curators do not merely organize exhibitions and edit, filter and arrange museum collections. Now, her practice includes facilitating events, screenings, temporary discursive situations, writing/publishing, symposia, conferences, talks, research, the creation of open archives, and mailing lists. In media art many cultural context providers function in various registers including that of the curator. 36
  37. 37. Art on Platforms The 1990s were dominated by art on networks and celebration of communication via internet, 2000-s are marked by the development of platform-based art trends and cultural currents. “From Art on Networks to Art on Platforms” by Olga Goriunova, Alexei Shulgin: 37
  38. 38. From Art on Networks to Art on Platforms by Olga Goriunova, Alexei Shulgin What is a platform? [S]omething in between a content management system, online web site, library, and a club ... A platform is a website organized in a special way: as a relatively simple database with artefacts, or a more complex portal built around the database. -Runme.org -Udaff.com (self-identified counter-cultural writing) -Micromusic.net 38
  39. 39. Platforms: fos t ering crea t ivi t y, de t ec t ing, discovering, defining, shaping t he field, con t ribu t ing t o i t s developmen t , con t ribu t ing t o t he ma t erializa t ion of a par t icular artistic trend udaff.com changed language and crea t ed a new literature genre (literature for men) often no grants as quick responses to artistic trends are needed and grants cycles are slow. Usually platforms are driven by enthusiasts who work for free. 39
  40. 40. 50.000 visitors a day, 700.000 pages 40
  41. 41. http://metavid.ucsc.edu/ 41
  42. 42. Michael Mandiberg’s Real Cost Firefox plugin 42
  43. 43. http://www.geuzen.org/cgi-bin/shmoogle/shmoogle_form.cgi 43
  44. 44. http://meineigenheim.org/dumpster/ 44
  45. 45. Call it a winter sale. Jim and Mary Walker are selling snow on eBay. Starting bids were holding steady Friday at 99 cents for samples from quot;Blizzard I and Blizzard II.quot; 45
  46. 46. Public/Net/Media artists can become context providers, assisting communities, collecting their stories, soliciting their opinions on politics and social justice, and building the online archives and interfaces that will make this data available across social, cultural and economic boundaries. -Sharon Daniels http://dc-mrg.english.ucsb.edu/conference/2002/documents/sharon_daniel.html 46
  47. 47. http://chrisbarr.net 47
  48. 48. http://interruptions.org/ 48
  49. 49. Kevin Killian: 1525 reviews (as of January 7th, 2006) He reviews everything from sweet potato baby food to Giorgio Agamben's book State of Emergency. These are the reviews of Kevin Killian who is a San Francisco- based poet, novelist, critic, and playwright. His texts are not really reviews. They are autobiographical pieces of fiction. Killian uses Amazon.com as a platform for his writing practice- a place with an immediate broad readership. 49
  50. 50. http://www.ntticc.or.jp/Exhibition/2006/ConnectingWorld/artist.html 50
  51. 51. 51
  52. 52. Distributed Creativity, Self Expression, & Customization 52
  53. 53. http://www.deviantart.com/ 53
  54. 54. 54
  55. 55. http://www.imaginationcubed.com/LaunchPage 55
  56. 56. Mashups 56
  57. 57. Video: Sunday, Bloody Sunday 57
  58. 58. Artists as Tool Makers 58
  59. 59. http://www.blinksandbuttons.net/buttons_en.html 59
  60. 60. http://www.popularitydialer.com/ 60
  61. 61. 61
  62. 62. http://www.personal-kyoto.org/ 62
  63. 63. 63
  64. 64. Meta-Markets is an online stock market for trading shares of socially networked creative products such as YouTube videos, Delicious bookmarks, blogs, or social network profiles. In NYSE or NASDAQ people trade shares of companies. In Meta-Markets people trade shares of bookmarks, profiles, videos, or blogs. Just like companies, socially networked products have ever growing values. When product owners issue their shares in Meta-Markets, they raise capital – today play capital, but tomorrow real capital. With Meta-Markets we aim to help people to retain the value of their immaterial labor in social web services. I am cutting short here, please get more information on the web site. 64
  65. 65. Vcasts: Get your own TV show, on the Net 65
  66. 66. Video: LonelyGirl15 2nd most subscribed show on YouTube 66
  67. 67. Narrative is co-constructed by the hundreds of comments 67
  68. 68. http://www.jumpcut.com/ 68
  69. 69. 69
  70. 70. Kate Modern 70
  71. 71. Questions Why do artists wear many hats? Can everybody contribute to culture, get creative, and express themselves? Who gets the credit for the work of contributors? What is the quality of the outcome? Is creativity dead online in today’s platform context, in which people hardly play around with code themselves? 71
  72. 72. - end - please direct comments, additions, etc to trebor@thing.net 72
  73. 73. 73

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