http://socialmedia.biz/2012/02/06/taskrabbit-crowdsourcing-comes-to-your-neighborhood/ individuals in a community who can offer their free time, special skills and services. Rigorous selection process (many people waiting on queue), build brand equity, comments and reviews of service
Population over 500k Density over 3000 ppl/sq.mi Education level: 70% with high school degree or higher In forbes top 30 most wired cities in the us Median income over 50k per year
In order to expand customer base we need to address 3 main challenges…
Expand the company to (miami, atlanta, dc, philly, baltimore) over a 2-3 yr period They already have a strong presence in the west coast Why these cities: Large population > 500,000 Internet connectivity > most wired cities (being connected to the internet) according to forbes Population density > 3,000 people /sq.mi
Task rabbit presentation group c
Task RabbitGroup CZaid Al Kailani Life is busy. We can help.Nhien BeFrancisco MachadoFernando PacasRosa PiroAna Maria Trebolle
We live in a busy worldToo many things to do, notenough time?Can’t do the things you enjoy the most?
Taskrabbit has the solutionOnline marketplace to outsource small taskService networking: using your onlinenetworks to get things done in the real worldeBay for errandsTaskposters Taskrabbits
Service Networking Industry Supplier’s Power Buyer’s PowerThreat ofSubstitution Rivalry Threat of Entry
What is their current strategy?Who are they targeting?Young professionals,Young professionals, Stay-at-home Stay-at-home busy parents & busy parents & moms, students & moms, students &“Trust, safety and security at unemployedthe corporations corporations the heart of unemployedmarketplace” - Leah Busque, Founder of Taskrabbit
Three Main Challenges Customers CustomersHow do we lock in customers?How do we create a bigger customer base? Security SecurityHow do we guarantee security in payments?How can we build trust between rabbits and posters? Markets MarketsWhich is our most profitable market?Which markets should we expand to?
What can Taskrabbit do next?2. Offer medium-termUnited States (retirees,3. Expandspecificthe contracts between1. Target within consumer groupsposters and rabbitsstudents, etc.)
Reasons to expand High growth stage (34%)Larger potential customer baseCompetitor pressuresTrust building and Brand awarenessRabbit recruiting