1. Treasure Data
Treasure Data and Heroku
Masahiro Nakagawa
Heroku Meetup #8 TreasureData + Waza Report!!
Thu, 04 Apr 2013
Friday, April 5, 13

2. Who are you?
 Masahiro Nakagawa
• @repeatedly / masa@treasure-data.com
 Treasure Data, Inc.
• Senior Software Engineer, since 2012/11
 Open Source projects
• D Programming Language
• MessagePack: D, Python, etc...
• Fluentd: Core, mongo, etc...
• etc...
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3. Introduction to
Treasure Data
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4. Company Overview
 Silicon Valley-based Company
• All Founders are Japanese
• Hironobu Yoshikawa
• Kazuki Ohta
• Sadayuki Furuhashi
 OSS Enthusiasts
• MessagePack, Fluentd, etc.
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5. Investors
 Bill Tai
 Naren Gupta - Nexus Ventures, Director of Redhat, TIBCO
 Othman Laraki - Former VP Growth at Twitter
 James Lindenbaum, Adam Wiggins, Orion Henry - Heroku
Founders
 Anand Babu Periasamy, Hitesh Chellani - Gluster Founders
 Yukihiro “Matz” Matsumoto - Creator of Ruby
 Dan Scheinman - Director of Arista Networks
 Jerry Yang - Founder of Yahoo!
 + 10 more people
• and....
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6. Treasure Data = Cloud + Big Data
Cloud Big Data-as-a-Service
Database-as-a-service
Enterprise
Lightweight RDBMS Traditional
RDBMS Data Warehouse
DB2
On-Premise
$34B $10B
market market
1Bil entry Data Volume
Or 10TB
© 2012 Forrester Research, Inc. Reproduction Prohibited 6
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7. Why Cloud? ‘Time’ is Money
Ideal
Customer Expectation
Value
Maintain
Obsolete
RedShift over time
EMR AWS
(or hosted Hadoops) Reality
EC2
Step-by-step manual
integrations (On-Premise)
S3 Upgrade
HW/SW Selection, PoC, Deploy...
Time
Sign-up or PO
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8. Full Stack Support for Big Data Reporting
Our best-in-class architecture Data from almost any source
and operations team ensure the can be securely and reliably
integrity and availability of your uploaded using td-agent in
data. streaming or batch mode.
Our SQL, REST, JDBC, ODBC You can store gigabytes to
and command-line interfaces petabytes of data efficiently and
support all major query tools securely in our cloud-based
and approaches. columnar datastore.
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9. 9
Product
Data Collection Data Warehouse Data Analysis
Web Log
BI Tools
App Log Streaming Upload REST Tableau, QlickView
Open-Source JDBC / ODBC
Log Collector >60billion / month Excel, etc.
Sensor Columnar Storage SQL
2,000+ companies (HiveQL)
(incl. LinkedIn, etc) + or
Hadoop Pig
Bulk Loader MapReduce
RDBMS Dashboard
CSV / TSV Bulk Upload
CRM MySQL, Parallel Upload Result push Custom App,
250bil+ records
Postgres RDBMS, FTP, etc.
2mil+ jobs
ERP Oracle, etc.
Value Proposition:
“Time-to-Answer” 20bil+, 2 weeks, 2 weeks, 3 weeks,
3bil+, 3 weeks 2 weeks,
UK/Austria US Japan
Singapore US
Multi-Tenant: Single Code for Everyone - no code modification, Improving the Platform Faster.
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10. Customer Use Cases
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11. 11
Our Customers – Fortune Global 500 leaders and
start-ups including:
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12. Example in AdTech: MobFox
1. Europe’s largest independent mobile ad exchange.
2. 20 billion imps/month (circa Jan. 2013)
3. Serving ads for 15,000+ mobile apps (circa Jan. 2013)
4. Needed Big Data Analytics infrastructure ASAP.
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13. Two Weeks From Start to Finish!
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14. Viki.com: “Global Hulu”
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15. Viki.com Before
 Hard to manage Hadoop
 Complicated data collection
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16. Viki.com After
 No more Hadoop maintenance
 Versatile data collector, td-agent
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17. Our Usage
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18. https://console.treasure-data.com/
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19. http://fluentd.org/
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20. Other usage
 Staging environment
 Internal testing application
 Proxy server for our used services
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21. Heroku integration
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22. http://blog.treasure-data.com/post/44003014921/treasure-
data-is-sponsoring-heroku-waza-2013
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23. Matz
http://www.wired.com/business/2013/03/heroku-waza/ http://instagram.com/p/WTIEwpA_9-/#
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24. Heroku addons
https://addons.heroku.com/provider/resources/technical/how/overview
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25. 25
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26. https://addons.heroku.com/treasure-data
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27. Using Heroku addon
 Setup “td” command
• Install via td-toolbelt or rubygems
 Setup “td” heroku plugin
• heroku plugins:install https://github.com/treasure-data/
heroku-td.git
 Add ‘td’ gem to your Gemfile
• or STDOUT log collecting
 “heroku td” is now available for Treasure Data
• “heroku td xxx”: xxx is the same as “td” command
https://devcenter.heroku.com/articles/treasure-data
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28. Just STDOUT
 Use STDOUT to collect event logs
• No need libraries
• log forward via Heroku syslog drain
 Format
• @[db_name.table_name] json_in_one_line
• Ruby:
puts '@[service.users] {"name":"D", "via":"Phobos"}'
http://blog.treasure-data.com/post/41886298790/just-
stdout-the-simplest-most-flexible-way-to-collect
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29. 29
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30. Conclusion
 Treasure Data
• Cloud based Big-data analytics platform
• Provide Machete for Big data reporting
 Heroku and Treasure Data
• Treasure Data addon
• easy to integrate with your Heroku app
• STDOUT log collecting with Heroku syslog drain
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31. Big Data for the Rest of Us
www.treasure-data.com | @TreasureData
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