Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Siouxland Initiative: A Bakers Dozen


Published on

See how the Siouxland Initiative is able to be successful in economic development.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

The Siouxland Initiative: A Bakers Dozen

  1. 1. I. Focus Siouxland 2003, The Tri‐State Area of Iowa,    Nebraska, & South Dakota Nebraska & South Dakota A Local Economy Struggles as Gateway  Computer Cuts Thousands of Jobs Now What Do We Do?   Q: Should We Cooperate or Compete?   A: Both! It’s a Competitive Arena & Imitation is the Sincerest Form of  t s a Co pet t e e a & tat o s t e S ce est o o Flattery
  2. 2. II. The Big Three:  The Proper Focus of Economic    Development Professionals Retention – A R l 75% t 80% f G R t ti As a Rule, 75% to 80% of Growth Comes from  th C f Within Recruitment – D i R it t Drives Headlines, but Must Be Balanced  H dli b tM tB B l d Promoting Local Entrepreneurship – Access to Angel /  Venture Capital  V t C it l
  3. 3. III. Economic Development is Sales III Economic Development is Sales Q Q: Who Sells this Community Best? y A: We Do! Who’s on Our Team? 
  4. 4. IV. Let’s Play to Our Strengths y g Q: What Do We Do Best? A: If We Don’t Know, We Better Find Out Fast. Quality of Life Innovation  Recreation Organics Education Technology Transfer
  5. 5. V. Web Presence is Critical;  V W bP i C iti l What Does our Website Communicate? Are All of the  Answers Readily  Available & Easy to  Available & Easy to Find? Demographics,  Labor Rates,  Unemployment Rates,  Union Information,  Do we have a social  Educational Statistics,  Educational Statistics, media strategy? Job Training, etc. (Twitter,  Facebook, YouTube, etc)
  6. 6. VI. Marketing – Distinguish Your Product!  Labor, Cost,  VI M k ti Di ti i hY P d t! L b C t Locale, etc. External - Promotional Marketing to the World g Internal - Attitudinal Marketing to Our Existing Base
  7. 7. VII. Responding to Site Selectors, Prospects, & Clients Answer the Mail!!!   The Unconditional Importance  of Confidentiality Credibility Matters – Sooner  or Later Everyone Knows
  8. 8. VIII. Site Selection Consultants; Are they Really the Key  to Growth? The Game is No Longer “Site Selection,”  Th G i N L “Si S l i ” but “Site Elimination”   Incentives:  They Can Only Make  a Good Deal Better
  9. 9. IX. Familiarization Tours? IX F ili i ti T ? Who? What? Where? When? Why? How?  (How much?)
  10. 10. X. Hosting a Prospect; How Many is too Many?  Politicians, Universities & Colleges, Workforce  Development, etc. Infrastructure: Water, Sewer, Electricity, Natural  Gas, Rail, Roads  G R il R d The Three Bears – Are We Ready for Uninvited  Guests?
  11. 11. XI. Development Ready Sites XI. Development Ready Sites Q: Are “Shovel‐Ready” Sites Really Necessary?  A: Only if We Want to Succeed.
  12. 12. XII. Local Media Relations, A Critical Alliance for  XII. Local Media Relations, A Critical Alliance for Economic Development Local Newspapers Television  Radio
  13. 13. XIII. Promoting & Celebrating Success From August 2003 to  March 2009  • “We’re # 1.” • Site Selection 2007 & 2008 • Business Facilities 2009 Business Facilities 2009 Now That We’ve  Established Momentum,  Established Momentum How Do We Keep It?