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Most Inspiring Webinar 0621


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What\'s behind the making of America\'s Most Inspiring Companies

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Most Inspiring Webinar 0621

  1. 1. America’s Most Inspiring Companies What inspired and ignited their employees and their customers to serve as evangelistic brand ambassadors. June 22, 2010
  2. 2. Learning Objectives • How and why inspiration should be added as a metric for employee and customer engagement • The quanti able market bene ts of being a Most Inspiring Company • The three categories of a Most Inspiring Company
  3. 3. Learning Objectives • The seven building blocks for inspiring and igniting engagement for employees and customers alike • How to benchmark your organization’s inspiration index
  4. 4. Why a Most Inspiring Survey • Does being an inspiring brand drive consumer preference and ultimately market value? • Is there consensus about what being an inspiring brand means? • What do inspiring brands have in common with one another? • What are the drivers for an inspiring brand?
  5. 5. The Methodology of the Survey • Unaided online survey • 1,022 completed • sampling error +/- 3% at the 95% con dence level • Combination of quantitative and qualitative responses
  6. 6. De ning Inspiration • 39% agreed that an inspiring company is a company that is helping to make the world a better place
  7. 7. Personal Effects of Inspiration on a Person • 55% agreed that when they are inspired, they are motivated to be a better person • Only 15% agreed that when they are inspired, it motivates them to want to make the world a better place
  8. 8. Interpretation • A company that is intentional about making the world a better place inspires its customers to be better people
  9. 9. Inspirational Companies and Market Value • 12 of the Most Inspiring Companies outperformed the S&P 500 between April 1, 2009 and April 1, 2010 by at least 45%.
  10. 10. Four Categories of Most Inspiring Companies Do-gooders Dreamers Lovers Heroes
  11. 11. Tom’s Shoes
  12. 12. Drivers of Inspiration • Practice authenticity • Tap into the dreams of others • Affirm the potential in others that they may not even see in themselves • Don’t compromise your credibility no matter how much it cost you • Use the element of story to teach and evangelize • Cast vision, uncover purpose • Lead by serving
  13. 13. Practical take aways • Do-gooders - embed your cause into your culture, don’t just bolt it on • Dreamers - customer centric, not corporate centric • Heroes - Put a stake in the ground and stand strong • Lovers - Fall in love with your employees rst
  14. 14. What’s next? • Download the white paper from • Get a free personal inspirational pro le, pro le-test • Email me and request a copy of this deck,
  15. 15. How IB can help • Assess and benchmark organization’s Inspiration index • Determine which category of inspiration to pursuit - Do-gooder - Dreamer - Lover - Hero
  16. 16. Contact Information • • • 678-427-1107