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EdSocialMedia Video Bootcamp Keynote

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EdSocialMedia Video Bootcamp Keynote

  1. 1. www.edsocialmedia.comVideo Production Bootcamp The Fessenden School April 25, 2012 Sponsored by:
  2. 2. www.edsocialmedia.com Quick Show of Hands - what is your job title?posted a video on Facebook or Youtube? edited a video with iMovie or the like?
  3. 3. When technology becomes technically boring, it becomes socially interesting. - Clay ShirkyPOPTECH
  4. 4. 1995 2005 2006 2010 justin.tv Lenz v. Universal Music Corpclosed source open source WHIPPLEHILL
  5. 5. US broadband penetrationgrew to 88.82% in March 2008.Figure 1: Web Connection Speed Trends - Home Users (US)Source: Nielsen//NetRatings
  6. 6. + Inexpensive Non-linear Video Editingand others ...
  7. 7. A Perfect Storm- Abundance Bandwidth- Proliferation of Video Cameras- Non-linear Editing for everyone- Devices like AppleTVs, iPads, etc. WHIPPLEHILL
  8. 8. Online Video Now More than 50% of Internet TrafficProportion of Total U.S. Internet Traffic Source: Limelight Networks © 2010 Brightcove, Inc. All Rights Reserved. 4
  9. 9. Cognitive Surplus in the 80’s
  10. 10. 1 Billion Users this August (2012)
  11. 11. Okay, sonow what ?
  12. 12. If we’re going tomaximize, we mustget organized!
  13. 13. 1. Shooting 2. Editing 3. Distributing Video Video VideoWho? Who? Where?What? What? (Strategy)Where?When?- Students - Communication - Admission- Teachers - Students - Alumni- Coaches - Faculty - Parents- Parents - Outsource? - Faculty- Professionals? - Your Website - Youtube - Facebook
  14. 14. The Reaction
  15. 15. Skype Multiplication Competition
  16. 16. S RK O E TW N L A CISO http://manyeyes.alphaworks.ibm.com/manyeyes/
  17. 17. Going "Mental" with the Mentalist
  18. 18. </presentation>
  19. 19. Lets Go Fly a Kitehttps://www.fessenden.org/podium/default.aspx?t=52562&a=125239&f=1026517&play=1
  20. 20. The Championhttps://www.fessenden.org/podium/default.aspx?t=52562&a=207229&play=1

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