WhySocial Media     Matters     Travis Warren        WhippleHill
A powerful global       conversation has begun.Through the Internet, people are  discovering and inventing new         way...
involvement, join the party.                                 80. Dont worry, you can still make money. That is, as long as...
IN                        A                    R                T            E                                         95 ...
IN                        A                    R    L        U            E                T                              ...
IN                        A                                 “Conversations sound human”                    R              ...
IN                        A                    R                T            E        U    LC    “There are no secrets. Th...
A powerful global conversation has begun.Through the Internet, people are discovering and inventing new        ways to sha...
FAQExample
Q         FA    LDO               12
Q      FA EWN
CONTENT          WHIPPLEHILL
WHIPPLEHILL
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worcester academy -site:worcesteracademy.org
craiglist
Student  Teacher                          AlumParent                      Head of SchoolParent                       Candi...
WHIPPLEHILL
D IA         I PE    IKW                “Social media is the combination of                  people gathering together usi...
D IA         I PE    IKW                   of words, pictures                  and videos to create                   enga...
NG             A NI         D ME        E    H ARS
NG             A NI         D ME        E    H ARS
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Content +   Comments= Shared Meaning                   WHIPPLEHILL
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Showdon’ tTell
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WHIPPLEHILL
W   elcome to Blank School. It is my hope that by exploring our web site,you will discover the countless opportunities ava...
Welcome to the admission section ofour website. We really  hope you enjoy it.
Differentiate• Write down 5 words or phrases they use  to describe your school.
WHIPPLEHILL
Words    VideoPhotos   Audio
Videoflickr.com/smilebig01
flickr/daniel_manning
TakeawaysYour Audience Craves RealityTrivial is goodShort Shelf-life = HonestyInvite Conversation!Use Social Media to Driv...
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ACIS - Keynote

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ACIS - Keynote

  1. 1. WhySocial Media Matters Travis Warren WhippleHill
  2. 2. A powerful global conversation has begun.Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. 1999
  3. 3. involvement, join the party. 80. Dont worry, you can still make money. That is, as long as its not the only thing on your mind. IN 81. Have you noticed that, in itself, money is kind of one-dimensional A and boring? What else can we talk about? R 82. Your product broke. Why? Wed like to ask the guy who made it. Your T E corporate strategy makes no sense. Wed like to have a chat with 95 U your CEO. What do you mean shes not in? L 83. We want you to take 50 million of us as seriously as you take oneC reporter from The Wall Street Journal. 84. We know some people from your company. Theyre pretty cool online. Do you have any more like that youre hiding? Can they come out and play? 85. When we have questions we turn to each other for answers. If you didnt have such a tight rein on "your people" maybe theyd be among the people wed turn to. 86. When were not busy being your "target market," many of us are your people. Wed rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketings job. 87. Wed like it if you got whats going on here. Thatd be real nice. But it would be a big mistake to think were holding our breath. 88. We have better things to do than worry about whether youll change in time to get our business. Business is only a part of our lives. It seems to be all of yours. Think about it: who needs whom? 89. We have real power and we know it. If you dont quite see the light, some other outfit will come along thats more attentive, more interesting, more fun to play with. 90. Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites weve been seeing. 91. Our allegiance is to ourselves—our friends, our new allies and acquaintances, even our sparring partners. Companies that have no part in this world, also have no future. 92. Companies are spending billions of dollars on Y2K. Why cant they hear this market timebomb ticking? The stakes are even higher. 93. Were both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but theyre really just an annoyance. We know theyre coming down. Were going to work from both sides to take them down. 94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down. 95. We are waking up and linking to each other. We are watching. But we are not waiting.
  4. 4. IN A R T E 95 U LC New Rules!
  5. 5. IN A R L U E T “Markets are [now] Conversations”C
  6. 6. IN A “Conversations sound human” R T E U LC
  7. 7. IN A R T E U LC “There are no secrets. The .. market knows more than [schools] do about their own [programs]. And whether the news is good or bad, they tell everyone.” http://www.flickr.com/people/59953599@N00/
  8. 8. A powerful global conversation has begun.Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
  9. 9. FAQExample
  10. 10. Q FA LDO 12
  11. 11. Q FA EWN
  12. 12. CONTENT WHIPPLEHILL
  13. 13. WHIPPLEHILL
  14. 14. WHIPPLEHILL
  15. 15. worcester academy -site:worcesteracademy.org
  16. 16. craiglist
  17. 17. Student Teacher AlumParent Head of SchoolParent Candidateof Alum WHIPPLEHILL
  18. 18. WHIPPLEHILL
  19. 19. D IA I PE IKW “Social media is the combination of people gathering together using technology that allows for the sharing of words, pictures and videos to create engagement and the opportunity for shared meaning” 96.229.37.254 (talk) 20:37, 4 April 2009 WHIPPLEHILL
  20. 20. D IA I PE IKW of words, pictures and videos to create engagement and the opportunity for shared meaning” WHIPPLEHILL
  21. 21. NG A NI D ME E H ARS
  22. 22. NG A NI D ME E H ARS
  23. 23. NG A NI D ME E H ARS
  24. 24. Content + Comments= Shared Meaning WHIPPLEHILL
  25. 25. WHIPPLEHILL
  26. 26. Showdon’ tTell
  27. 27. WHIPPLEHILL
  28. 28. WHIPPLEHILL
  29. 29. W elcome to Blank School. It is my hope that by exploring our web site,you will discover the countless opportunities available at Blank to youngmen who are in pursuit of academic excellence, sound characterdevelopment, and athletic and artistic training at the highest levels.Since our founding in 1900, Blank has been a leader in the education ofboys. Our traditional approach to education provides our talented anddiverse student body with the tools necessary to be successful leaders,thinkers and innovators in today’s world. While we are proud to send ourstudents to the finest universities and colleges, our focus remains on thedevelopment of the whole boy. At Blank, our goal is to prepare ourstudents to be good men as much as it is to prepare them to be exemplaryscholars.
  30. 30. Welcome to the admission section ofour website. We really hope you enjoy it.
  31. 31. Differentiate• Write down 5 words or phrases they use to describe your school.
  32. 32. WHIPPLEHILL
  33. 33. Words VideoPhotos Audio
  34. 34. Videoflickr.com/smilebig01
  35. 35. flickr/daniel_manning
  36. 36. TakeawaysYour Audience Craves RealityTrivial is goodShort Shelf-life = HonestyInvite Conversation!Use Social Media to Drive Traffic Back to your Site

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