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http://fi.co | @founding
How to Set Up Your
Website for Customer
Development
By Travis Levell
http://fi.co | @founding
Landing Page
- Your website should feature a landing page that clearly states
the value propositi...
http://fi.co | @founding
Landing Page Examples
The following pages feature several examples of effective landing
pages. Pa...
http://fi.co | @founding
Example 1
http://fi.co | @founding
Example 2
http://fi.co | @founding
Example 3
http://fi.co | @founding
Split Testing
In order to effectively test your value proposition, you should test a
several vers...
http://fi.co | @founding
Value Proposition
Once you’ve established what you’re offering, test several types of
value propo...
http://fi.co | @founding
Testing Your Value Proposition
There are two ways to gauge the success of your value
propositions...
http://fi.co | @founding
Get the Full Guide:
To get the full guide on testing your value proposition
check out our guide a...
http://fi.co | @founding
Now get out there
and set up your
landing page!
http://fi.co
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How to Build a Split Tested Landing Page with No Coding Experience

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From: http://fi.co/posts/12791
This slideshare teaches you how to create a split tested landing page for the purpose of customer development. No coding skills are required in order to use the resources outlined here. Follow these best practices to get the most out of your customer feedback and testing. From "How to get your customers to build your product for you" on the Founder Institute Blog.

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How to Build a Split Tested Landing Page with No Coding Experience

  1. 1. http://fi.co | @founding How to Set Up Your Website for Customer Development By Travis Levell
  2. 2. http://fi.co | @founding Landing Page - Your website should feature a landing page that clearly states the value proposition, as this will allow you to determine if your potential customers are interested in what you’re building. - This is also where you can collect email addresses and begin building your first audience. - Launchrock is a useful platform that enables you to create, share, customize, and launch effective landing pages from scratch.
  3. 3. http://fi.co | @founding Landing Page Examples The following pages feature several examples of effective landing pages. Pay attention to their various features, including: - a streamlined design - a consumer-centric call to action - descriptive images - clear messaging Remember, the purpose of a landing page is to build anticipation, entice potential customers to sign up, and create a successful future launch.
  4. 4. http://fi.co | @founding Example 1
  5. 5. http://fi.co | @founding Example 2
  6. 6. http://fi.co | @founding Example 3
  7. 7. http://fi.co | @founding Split Testing In order to effectively test your value proposition, you should test a several versions of it before officially launching. This is referred to as split testing (also known as A/B testing or multivariate testing). Split testing entails conducting controlled experiments with the purpose of improving a website metric, including clicks, form completions, purchases, and more. Not sure where to start? Optimizely offers a free starter plan that can help you improve conversions, increase engagement, and drive revenue
  8. 8. http://fi.co | @founding Value Proposition Once you’ve established what you’re offering, test several types of value propositions to determine which messaging resonates most with your audience. For inspiration, below are several variations on the Founder Institute’s offering: - “Learn How to Build a Meaningful Company” - “Start Your Company from Scratch” - “Make the Leap from Employee to Entrepreneur”
  9. 9. http://fi.co | @founding Testing Your Value Proposition There are two ways to gauge the success of your value propositions: - Count the number of email sign ups directly on your page (if you are running ads) - Customer Feedback, which can be in the form of: - Contact Forms - Surveys - Usability Tests - Exploratory Interviews
  10. 10. http://fi.co | @founding Get the Full Guide: To get the full guide on testing your value proposition check out our guide at: How to have your customers build your product for you
  11. 11. http://fi.co | @founding Now get out there and set up your landing page! http://fi.co

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