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Wordpress 101 for Travel Pros

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WordPress 101 describes the benefits of using WordPress for travel professionals.

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Wordpress 101 for Travel Pros

  1. 1. WordPress 101 Chelle Honiker Yarbrough, CTC TravelWebMarketing.com 877-442-1975
  2. 2. History of WordPress <ul><li>Started in 2003 as one line of code to help document websites better </li></ul><ul><li>Primarily thought of as blogging software – but has now morphed into a powerful “Content Management System” or CMS </li></ul>
  3. 3. WordPress Advantages <ul><li>No Waiting for companies to innovate </li></ul><ul><ul><li>Content providers like OLA, Passport Online, etc. have to maintain a software platform AND try and innovate – historically, innovation has suffered </li></ul></ul><ul><ul><li>Crowdsourcing – updates and innovations from developers WorldWide </li></ul></ul>
  4. 4. Integrations <ul><li>Plugins – Small add-on programs designed to power a small piece of WordPress – like SEO, forms or Twitter </li></ul><ul><li>Social Media Integration – Like Twitter, Facebook, LinkedIn </li></ul><ul><li>Outside Content Providers – Signature Travel, OLA, Passport, Voyager Travel Guides </li></ul>
  5. 5. Advanced Tips and Tricks for Sales and Traffic <ul><li>Blogs are the “back door” to Google’s Marketing Machine </li></ul><ul><li>Indexed in HOURS, not weeks or months. </li></ul><ul><li>“ Street Cred” with Google comes with consistency and NO DUPLICATION of information </li></ul>
  6. 6. Wordpress Top Plugins <ul><li>Askimet – Spam Filtering </li></ul><ul><li>All in One SEO Pack </li></ul><ul><li>Postie – Post Via Email </li></ul><ul><li>Flickr RSS </li></ul><ul><li>Google Analytics </li></ul><ul><li>Contact Forms </li></ul><ul><li>Google XML Sitemaps </li></ul><ul><li>Related Posts </li></ul><ul><li>Sociable </li></ul><ul><li>Smart YouTube </li></ul>
  7. 7. Top Plugins, Cont. <ul><li>Post Notification – Send email to all registered users in database </li></ul><ul><li>Podcasting </li></ul><ul><li>Simple twitter </li></ul><ul><li>Adsense / YPN </li></ul><ul><li>Post Ratings </li></ul><ul><li>Amazon </li></ul><ul><li>Breadcrumb Navigation </li></ul>
  8. 8. SEO for Blogs <ul><li>Wordpress is compliant with strict coding </li></ul><ul><li>SEO Plugins take care of titles, headers, meta info and tags </li></ul><ul><li>Categories for posts </li></ul>
  9. 9. Permalinks
  10. 10. Remote Publishing <ul><li>Wordpress Settings </li></ul><ul><ul><li>Enable the Atom Publishing Protocol </li></ul></ul><ul><li>ScribeFire </li></ul><ul><ul><li>Firefox Plugin </li></ul></ul><ul><li>Update Services </li></ul><ul><ul><li>http://rpc.pingomatic.com/ </li></ul></ul>
  11. 11. Comments & Pingbacks <ul><li>Excellent Way to Engage Conversation </li></ul><ul><ul><li>SPAM BAIT </li></ul></ul><ul><ul><li>Moderate, Moderate, Moderate </li></ul></ul>
  12. 12. Q & A <ul><li>Chelle Honiker Yarbrough, CTC </li></ul><ul><li>TravelWebMarketing.com </li></ul><ul><li>GemTravelSites.com </li></ul><ul><li>877-442-1975 – toll-free </li></ul><ul><li>[email_address] </li></ul><ul><li>Blog: http://mentalgaragesale.com </li></ul><ul><li>Twitter: chelleyarbrough </li></ul>

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