Score Corpus Christi

389 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
389
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Score Corpus Christi

  1. 1. Tech Tools & Social Media for Non-Profits <ul><li>Chelle Honiker-Yarbrough, CTC </li></ul>MyGeekSchool.com // Crossover Consulting
  2. 2. We’ve Only Got An Hour... <ul><li>Today is all about the SPARK - an idea farm. </li></ul><ul><li>Let’s review the WHY of Social Media, but quickly get past that. It’s the REALITY of today’s business environment. Period. No Kidding. </li></ul><ul><li>Let’s focus on HOW to manage it effectively. </li></ul>
  3. 3. Don’t Jump On The Bandwagon <ul><li>Social Medial Platforms to Consider: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>YouTube / Video </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul>Photo Courtesy of Flickr ( http://www.flickr.com/photos/matthamm/ )
  4. 4. The Q&D of Social Media <ul><li>Consider Your Audience & Objectives </li></ul><ul><li>Create a social media plan, complete with what platforms (Facebook, Twitter, YouTube, Blog, Foursquare, etc.) that make sense </li></ul><ul><li>Delegate, or assume long-term responsibility for posts and discussions </li></ul><ul><li>Follow the Plan, then adjust the plan as needed - but DO NOT QUIT. </li></ul>
  5. 5. This is NOT <ul><li>the objective of Social Media Management </li></ul>
  6. 6. HOOTSUITE <ul><li>Rocking the Social Media Profiles </li></ul>
  7. 7. Hot Hootsuite Features <ul><li>Twitter </li></ul><ul><li>Facebook Personal </li></ul><ul><li>Facebook Business Pages </li></ul><ul><li>Foursquare </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>WordPress </li></ul><ul><li>PingFM </li></ul><ul><li>Co-Tweeting, Scheduled Posts, Monitor Lists, Keywords </li></ul>
  8. 8. Tweet Tweet <ul><li>Best Practices for Twitter </li></ul>
  9. 9. When and What to Tweet <ul><li>Remember: it’s SOCIAL Media - not spray and pray. ENGAGE, DISCUSS, ANSWER AND ASK </li></ul><ul><li>Don’t be a social vampire - you’ll get staked </li></ul><ul><li>Use Hootsuite to follow keywords and discussions, then add to the conversation - DO NOT SELL. </li></ul><ul><li>Tweet relevant information during the “Drive Time” - 7am, noon & 4pm </li></ul>
  10. 10. When and What to Tweet <ul><li>Use Google Spreadsheet to create a posting schedule </li></ul><ul><li>Use HootSuite to schedule tweets in one of the slots, then reply throughout the day so it doesn’t become time suckage </li></ul><ul><li>3 out of every 10 posts should be an answer, or a Retweet </li></ul><ul><li>Have a WRITTEN policy discussing personal/business (mashups allowed?) </li></ul>
  11. 11. Facebook - Yes, it works. <ul><li>Excellent resource for: </li></ul><ul><ul><li>BRAND Awareness (Facebook Page) </li></ul></ul><ul><ul><li>ENGAGEMENT (Places, Polls, Questions) </li></ul></ul><ul><ul><li>EDUCATION (Tell your constituents what you do, why you’re passionate & how they can get involved) </li></ul></ul><ul><ul><li>DONATIONS - but don’t count on this to be a cash cow - statistically, it’s low. </li></ul></ul>
  12. 12. Virtual Office 101 <ul><li>In this economy, you might need to bootstrap even more than you already do. </li></ul><ul><li>Consider: </li></ul><ul><ul><li>Google Docs vs. Microsoft Office </li></ul></ul><ul><ul><li>Google Voice / RingCentral vs. Traditional Phone Service/ PBX </li></ul></ul><ul><ul><li>DropBox.com vs. Hardware Servers </li></ul></ul><ul><ul><li>WordPress vs. Dreamweaver </li></ul></ul>
  13. 13. And Now... <ul><li>You’re Brilliant </li></ul><ul><li>But if you need some Geeky Refreshers: </li></ul><ul><li>MyGeekSchool.com </li></ul><ul><li>[email_address] </li></ul><ul><li>361-589-9265 </li></ul>
  14. 14. Q&A <ul><li>And a Special Offer! </li></ul><ul><li>Friend Me on Facebook or Follow Me on Twitter </li></ul><ul><li>@chelleyarbrough </li></ul><ul><li>Facebook.com/chelleyarbrough </li></ul><ul><li>$10 off GeekSchool </li></ul>

×