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WELD, Why, Content Marketing & Gamification

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This is a presentation I gave recently to the West Virginia chapter of the Public Relations Society of America. My goal was to introduce our firm and its specialization to the state's PR network, as well as tell them about our unique approach to content marketing and the exciting projects we're working on currently.

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WELD, Why, Content Marketing & Gamification

  1. 1. Please play along: @travelinreid @weldtheweb @WVwhitewater @BechtelSummit #WELDology #gamification
  2. 2. HELLOmy name is
  3. 3. My Office 3 Years Ago 14ft.
  4. 4. My Office 2.5 Years Ago 6.25 ft.
  5. 5. My Office In January 12,000 ft.
  6. 6. Room 4 Talent
  7. 7. WE BELIEVE THATADVENTURE,ADRENALINE &WILD PLACESENRICH LIVES& CHANGE PEOPLEFOR THE BETTER
  8. 8. #WELDology 1. Start w/ the ʻWhyʼ
  9. 9. Why?
  10. 10. #WELDology 2. Peopleconsume information, butthey remember stories ... and they share them.
  11. 11. I should justtell peoplewe make apps
  12. 12. Content marketing is thecreation of media andimmersion, crafted in sucha manner as to promote abehavior from the audiencetoward a specific goal.
  13. 13. content marketing =∑ n action (stories + experiences) 0 #WELDology 3.
  14. 14. Content 4. BuildsCommunity #WELDology
  15. 15. Game Mechanic Appointments
  16. 16. Gamification Alarm-Clocking
  17. 17. Game Mechanics Avoidance Behavioral Momentum Cascading Information Theory Communal Discovery Leaderboards Chain SequenceFixed Interval Reward ScheduleVariable Ratio Reward Schedule Free Lunch Epic Meaning
  18. 18. Status (Level Up)AchievementChain SequenceGame Mechanics
  19. 19. The community that plays5.together stays together #gamification #WELDology
  20. 20. www.SummitBechtelReserve.org
  21. 21. 10,600 acres70,000 NPS acres next door 2013 National Jamboree 2017 National Jamboree 2019 World Jamboree High Adventure BaseLeadership Training Center Amphitheater World-Class Action SportsSummit Bechtel Reserve
  22. 22. Guys & Girls Active Life Causes Gear Tunes
  23. 23. Play Music Explore OutdoorsFeel Empowered Buy GearShare Friendship Take ActionPlay Games Explore ServiceFeel Fit Buy Threads ShareAchievement Lead ActionPlay A Role ExploreEnvironment Feel ChangeShare Anything That Matters
  24. 24. Game Mechanics Avoidance Behavioral Momentum Cascading Information Theory Communal Discovery Leaderboards Chain SequenceFixed Interval Reward ScheduleVariable Ratio Reward Schedule Free Lunch Epic Meaning
  25. 25. FTW!
  26. 26. Reid WilliamsChief Content Officer, WELDreid@weldtheweb.com

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